Portfolio 2014 Soboleva
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Transcript of Portfolio 2014 Soboleva
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KnOPPeRsLaunch
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brainstormingideas
Drawing first sketch
Getting materialsfrom client
including produc-tion&cost restrictions
Getting approvedvariant from client
Carrying outdesign in details
Drawing photoshop sketches
the way i think: From sketchto implementation
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Soboleva TaTiana [email protected] +7 916 640 22 21
Carrying outdesign in details,coordination with
client
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vertical wind tunnel/
Soboleva TaTiana [email protected] +7 916 640 22 21
Each waffle of Knoppers is quick off the mark as it is actually flying.
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trampoline/
Soboleva TaTiana [email protected] +7 916 640 22 21
Promoter invites participants to jump on this trampoline. Just one slight movement and you can easily glide in the air!
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promo stand 1/
Soboleva TaTiana [email protected] +7 916 640 22 21
Promotional stand supports the idea of lightness.
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promo stand 2/
Soboleva TaTiana [email protected] +7 916 640 22 21
Stand with textured waffle is to em-phasize the generous combination of superior ingredients and layers of Knoppers. Waffle soars in the air mixing lightness with tasty layers.
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promo zone 1/
Soboleva TaTiana [email protected] +7 916 640 22 21
Stand with waffle layers pedestal allows you to talk about each layer of Knoppers.Lights and naturalistic materialsensure a premium view of the stand.
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promo zone 2/
Soboleva TaTiana [email protected] +7 916 640 22 21
Stand with an unwrapped waffle and group of ingredients on a red ribbon reveal a rich combination of superior ingredients and layers of Knoppers. Topper and roll-up demonstrate vital energy.
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promo zone 3/
Soboleva TaTiana [email protected] +7 916 640 22 21
Stand represented as the feeling of lightness: transparent base with product hovering inside and coun-tertop as unwrapped waffle.Topper and roll-up deliver a mes-sage of everyday vital energy by demonstrating combination of deli-cious and quality ingredient layers.
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promo uniForm/
Soboleva TaTiana [email protected] +7 916 640 22 21
Promo uniform shows pack’s color and emphasizes product layers.
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Soboleva TaTiana [email protected] +7 916 640 22 21
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MIcROsOFTDeMO DaysevenT
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home interactivezone
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Soboleva TaTiana [email protected] +7 916 640 22 21
Guests of the event fell into the wonderful world of Endless possibilities of Windows 8, which is divided into five special zones.
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travel interactivezone
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Soboleva TaTiana [email protected] +7 916 640 22 21
Familiarity with the new Windows 8 was held in demonstrations and competitions proposed in each of the five zones.
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Business interactivezone
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Soboleva TaTiana [email protected] +7 916 640 22 21
Guests moved freely from one area to another, which have been decorated by company’s colors and used interface ele-ments of Windows 8.
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Fashion&art interactivezone
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Soboleva TaTiana [email protected] +7 916 640 22 21
In each zone Microsoft animators and trainers demonstrated features of Windows 8 and answered questions.
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sport interactivezone
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Soboleva TaTiana [email protected] +7 916 640 22 21
Applications and digital-entertainment theme-based activities were individually selected for each zone.
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Soboleva TaTiana [email protected] +7 916 640 22 21
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TRIMeDveDyancP“PLaywIThaRshavIn”
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TRIMeDveDyancP“PLaywIThaRshavIn”
HeliosCondC Bold+ + =
campaign logotype/
Soboleva TaTiana [email protected] +7 916 640 22 21
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Soboleva TaTiana [email protected] +7 916 640 22 21
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FeLIx B-DayPROMO & evenT
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анкета
ПоздраМЯУс днем рождения кота Феликса!Заполните небольшую анкету,
чтобы мы могли информировать вас обо всех примяучательных
событиях в жизни Felix......а вы – делать
каждый день своего пушисто-го озорника по-настоящему
праздничным!
sampling. promo-contact/
Soboleva TaTiana [email protected] +7 916 640 22 21
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Soboleva TaTiana [email protected] +7 916 640 22 21
promo uniForm and giFtsI show mischievous Felix’ character at promo uniform and put special emphasis on Birthday:· cat ears with birthday cap· stylish promo clothes
Customers who fills questionnaire gets a compliment:· card with original construction· mini-ball toy· peace of cake toy· silicone bracelet· birthday cap
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events in shopping centre/
Soboleva TaTiana [email protected] +7 916 640 22 21
Felix invites customers to celebrate his birthday, have mischievous fun and get prizes!Central element of promo-stand is a big cake. It is photo-zone and shelves with a product on.
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Soboleva TaTiana [email protected] +7 916 640 22 21
entertainments on stand
Game “Tasty Felix’ sorter”Sorter is a game for re-ally mischievous guests! Choose one of tasty holes on the wall and try to throw the soft plush ball into it! Every hole is signed by dif-ferent flavor.
Game “Cat & birds”There’s no better time to play Felix’ favorite “Cat & birds” then Felix’ birthday! A table with several holes, where randomly appears bird. The goal is to check reaction and hit the bird.
Game “Cat’s eating party”Felix knows: if it’s your Birthday, everything is in your hands… or paws! Game for 4 participants. The goal is to hold Felix’ paw and catch balls.
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additional activityon promo stand
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Soboleva TaTiana [email protected] +7 916 640 22 21
At the birthday every gift must be packed up!Customers can pack up their gifts in branded paper on special stand.
ФИО
Возраст
Любимые игры
Имя питомца
ПоздраМЯУ!
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Soboleva TaTiana [email protected] +7 916 640 22 21
oFFice eventFelix celebrates his birthday – everybody are invited!
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Soboleva TaTiana [email protected] +7 916 640 22 21
welcome-kitTo support birthday’s atmosphere every employee finds on his table the welcome-kit:· birthday cap· balloon· mini-horn
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Soboleva TaTiana [email protected] +7 916 640 22 21
guest meetingEvery guest comes inside on special cat’s carpet.Professional photographer takes a photo of every guest on branded presswall.
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Soboleva TaTiana [email protected] +7 916 640 22 21
meow vegas partners eventFelix invites to celebrate his birthday in unique mischievous casino!Guest get a welcome-set of game chips and can spend time at one of game zones:· black-n-white roulette· card games
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Soboleva TaTiana [email protected] +7 916 640 22 21
partners event entertain-menteverybody has mischief inside!Artist paints friendly caricatures of the guests.Do you know what kind of mischievous cat is you?
wishes for FelixGiant card where every guest can write his own wish for Felix.Optional: at the end the best wish can be chosen.
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Soboleva TaTiana [email protected] +7 916 640 22 21
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nescaFecLassIc
ReLaunch
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idea №1/
Soboleva TaTiana [email protected] +7 916 640 22 21
Rational kernel of Nescafe ClassicI’m a smart shopper and try to buy bet-ter quality products at advantageous prices.
Now I buy premium coffee like Jacobs at promo prices because I think that it is better due to higher amount of high quality beans.
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key visual/
Soboleva TaTiana [email protected] +7 916 640 22 21
Nescafe Classic updated it’s recipe, so now coffee got better taste every morning!
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wet sampling in store/
Soboleva TaTiana [email protected] +7 916 640 22 21
Promoter gives out tastes of new Nescafe Classic in the most crowded areas of stores.
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ratio wet degustation out/
Soboleva TaTiana [email protected] +7 916 640 22 21
Coffee works!With the new “Nescafe Classic” morning start anew! Now in places where people previously only went to work, now you can try a hot coffee!
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wet degustation/
Soboleva TaTiana [email protected] +7 916 640 22 21
In the morning at the factories entrances are giving out tastes.
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ratio dry sampling out/
Soboleva TaTiana [email protected] +7 916 640 22 21
There is rational kernel “Nescafe Classic” in every mug!
See the large “Nescafe Classic” mug? Come and find the rational kernel inside! There is a large red “Nescafe Classic” mug full of samples, pasted on a postcards with a game.
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idea №2/
Soboleva TaTiana [email protected] +7 916 640 22 21
The way you wake up and stand up is the way you spend all the day!
Now it will be a cheerful day, because you get a hot mug of “Nescafe Classic” to begin it.Coffee wishes from the new “Nescafe Classic” start your morning!
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key visual/
Soboleva TaTiana [email protected] +7 916 640 22 21
The way you wake up is the way you spendall day!
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wet sampling in store/
Soboleva TaTiana [email protected] +7 916 640 22 21
Promoter offers a mug of coffee with a cheerful phrase of the day (sticker with the coffee-line on the glass).
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wow-installation 1/
Soboleva TaTiana [email protected] +7 916 640 22 21
Smile to the morning with “Nescafe Classic” and get hot coffee for a smile!
Vending machine with a special photo-element for smile detec-tion. You smile, the system recognizes the smile, and gives out hot coffee to start the morning!
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wow-installation 2/
Soboleva TaTiana [email protected] +7 916 640 22 21
King-size mug with the opportunity to receive the cheerful phrase of a day. Touch the mug and read the phrase!
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selF-run. sampling with “metro”
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Soboleva TaTiana [email protected] +7 916 640 22 21
Open the new morning with “Nescafe Classic”!Read “Metro” newspa-per with “Nescafe Clas-sic” sample inside!
Interesting and cheerful article will wake you up, and new “Nescafe Clas-sic” will start your day when you’ll be at the office!
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sm creative contest/
Soboleva TaTiana [email protected] +7 916 640 22 21
Competition for the best morning cheerfulness on “Nescafe Classic” Vkontakte page. Did you know that a cup of coffee a day can develop your creativity? Let’s check it in! Send your recipes to start the day. Share your ideas and win a prizes from the “Nescafe Classic”!
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city event/
Soboleva TaTiana [email protected] +7 916 640 22 21
City day starts in the morning! Grab a new “Nescafe Classic” and get a cheerful morning!
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Soboleva TaTiana [email protected] +7 916 640 22 21
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GePOMeRcPROMO
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promo stand in pharmacies/
Soboleva TaTiana [email protected] +7 916 640 22 21
Each pharmacy has one promoter-consultant. Accommodation: on the trading floor, near windows with hepatic drugs. Promoter works near roll-up, which reflects all the necessary information about the drug.
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Beer coaster in Bar/
Soboleva TaTiana [email protected] +7 916 640 22 21
In the channels of “risk”, where a person does damage own liver, the brand acts as a marker, which wisely resists the negative factors of influence. Guest get the branded coaster with a glass of beer in the bar.
Beer coaster in Bars/
Soboleva TaTiana [email protected] +7 916 640 22 21
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plate coaster in caFe/
Soboleva TaTiana [email protected] +7 916 640 22 21
В зоне посадки на стол приносят подставку под тарелку с интерактивным тестом на состояние печени – гость может пройти его, пока ждет заказанные блюда, и получить рекомендацию от бренда.
plate coaster in caFes/
Soboleva TaTiana [email protected] +7 916 640 22 21
Plate coaster with an interactive test of hepar condition in restaurant on the table - the visitor can go through it, waiting until the dishes ordered, and get recommendation from the brand.
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/
Soboleva TaTiana [email protected] +7 916 640 22 21
Creative stickers glue on mirrors in women’s restrooms.
stickers in woman lavato-ries
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plate coaster in caFe/
Soboleva TaTiana [email protected] +7 916 640 22 21
В зоне посадки на стол приносят подставку под тарелку с интерактивным тестом на состояние печени – гость может пройти его, пока ждет заказанные блюда, и получить рекомендацию от бренда.
stickers in gyms/
Soboleva TaTiana [email protected] +7 916 640 22 21
The channels where a person takes care of himself or herself, the brand acts as an intelligent assistant - he will tell you how to take care of yourself and your liver wisely.
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BillBoard in towns (daytime)/
Soboleva TaTiana [email protected] +7 916 640 22 21
Billboard with the image of the liver, which changes color from grey (the impact of negative factors) to pink (drug effect).
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BillBoard in towns (night-time)
Soboleva TaTiana [email protected] +7 916 640 22 21
Billboards placed in areas of frequent traffic jams. It uses the light technology.
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Soboleva TaTiana [email protected] +7 916 640 22 21
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ILLusTRaTIOns
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illustration For advertising poster
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Soboleva TaTiana [email protected] +7 916 640 22 21
Client: L’Oreal
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Soboleva TaTiana [email protected] +7 916 640 22 21