1. WHY? Online video is the fastest-growing medium in the history of the world As of May 2011, over 48 hours of video is being uploaded to YouTube every minute

2. WHY? Extend the impact of traditional media Show your personality instead of telling Spice up your (boring) releases and advertising Add credibility Authenticity Potential for others to share (create brand champions)

3. IMPACT OF YOUTUBE Made video social Changed our perception of what is acceptable and what is watchable

4. PERFECT SYNCHRONIZATION Flip camera was introduced in 2007 This camera + YouTube ushered in the good enough video revolution

5. WHAT DO WE MEAN BYPORTABLE CAMCORDERS? Anything small and portable that records video Flip cameras Kodak Zi8 and Playtouch iPods Smartphones

6. ADVANTAGES Ease of use Speed Cost

7. DISADVANTAGES Lower quality video (sometimes) Lower quality audio (sometimes)

8. FLIP CAMERA Originator HD quality Simple to use No options or inputs WYSIWYG

9. FLIP CAMERA Discontinued in April 2011 Rendered obsolete by smartphones and competitors

10. KODAK Expandable disk space Audio input Better quality Better sharing options

11. IPOD Free video camera w/ your mp3 player Most people have an iPod

12. SMARTPHONES Free video camera w/ your phone Most people have a smartphone

13. HOW TO INTEGRATE INTO PR News releases Interviews Podcasts Event coverage

14. HOW TO GET STARTED Buy some equipment Set up a distribution channel Wear your reporter hat

15. EQUIPMENT Camera External microphone Tripod Video editing software

16. DISTRIBUTION CHANNEL YouTube Vimeo Other social media accounts Facebook Twitter

17. THINK LIKE A REPORTER Tell a story Turn your interview into a conversation Pre-interview if possible Create a rough script or sketch beforehand

18. THE SECRET TO A GREAT VIDEO + Interesting topic + Human interest + Engaging expert + Great video

19. MY ADVICE Start small Keep it cheap and simple in the beginning

20. RESOURCES Video support: www.tiny.cc/msuvideo Contact bradmitchell@missouristate.edu missouristate.edu/web @emarg0ed @msuweb