Port SecuritySocial Media Project

Advisory Group

May 15, 2012

Agenda• Introductions• Post Initial Meeting Discussion • Project Update• Technical Update• Project Timeline Update• Gaps• Next Steps

Introductions• Who is on the call• New people joining us

POST INITIAL MEETING DISCUSSION

•What have you thought about since the first meeting?

•What will keep you involved?

•What is the biggest benefit to the project?

•What is the biggest problem?

PROJECT OVERVIEW UPDATE•Advisory Group Purpose

Validate project focus Challenge assumptions Make recommendations Suggest workshops/exercises

PROJECT OVERVIEW UPDATE (Cont.)

•Focus group ideas PIOs Port Workers/TWIC Card Holders Marketing Who else?

PROJECT OVERVIEW UPDATE (Cont.)

•Workshop Ideas App review/validation Situational awareness tools/social

media integration Marketing campaign review/validation Anything else?

PROJECT OVERVIEW UPDATE (Cont.)

•Exercise ideas Seminar on tool set Tabletop on App use Limited functional single area Anything else? Change?

TECHNICAL UPDATE

Work has started on the Suspicious Activity Report smartphone application◦ Scrolling design◦ GPS location and Pictures◦ Needs a new name – not suspicious activity

Good visit with PNNL and viewed systems◦ SRS would be more useful, under consideration

Team reviewed integrating the social media system with the Google Alert system

Grant will allow system testers to receive an iPad to assist with the implementation

DRAFT Suspicious Activity Report

CAP – Common Alerting Protocol◦ International standard for publishing and sharing alerts.◦ Used by Google Alerts, NOAA, National Weather Service,

USGS Google Public Alerts

◦ Public website to search for alerts.◦ Contains feeds from NOAA, USGS. More in the future.◦ http://www.google.org/crisisresponse/

Google Crisis Response◦ Websites setup by Google for various major incidents

around the world.◦ Each deployment unique to the incident. Landing page

and/or map page. Includes various image data, situation information, person finder, etc.

◦ http://www.google.org/crisisresponse/

Reliable. Google are well equipped and experienced in handling huge demand.

Widely used. Users already comfortable with Google Maps.

Regionally targeted search results. Free. Their effort is part of Google

philanthropic arm, Google.org.

1. Become a vetted publishing authority with Google.

• Vetting process begins by filling out this form:

1. Alpha • Mock-up initial SAR Mobile user interface - complete• Begin coding Suspicious Activity Reporting - in

progress• Establish testing process - alphas to iPhone, iPad and

Android• Complete Alpha Version of SAR Mobile• Implement Testing Distribution System• Test Alpha on Devices• Begin coding TipReview Website (for mapping,

viewing, processing tips)

2. Beta • Begin Beta SAR Mobile• Test TipReview Website• Test Beta SAR Mobile• Complete TipReview website• Complete Beta SAR• Prioritize and begin coding next features:

i. Expand to include Incident Activity Reportingii. Enable trusted users (login to the app for enhanced reporting

features and flag tips as high priority)iii. Export to CAP tooliv. Integrate with social media streams (TBD: pull Social Media

and/or push Public Reports via RSS/WebServices)v. Integrate with partner systems (TBD: push and/or pull Tips,

Situation Reports via RSS/SecureWebService)

3. Launch • Complete Version 1.0• Implement Production Distribution System• Launch Version 1.0

PROJECTED PROJECT TIMELINE UPDATE

3 4 5 6 7 8 9 10 11 12 1 3

2012 2013

2

WorkshopIPR – project input

Focus Group

Scope – project validation

WorkshopIPR – project “gut check”

Focus Group

Marketing – project input

WorkshopIPR – marketing test concepts

Focus Group

Marketing – project validation

TrainingProject implentation, marketing & exercise plan

ExerciseSeminarTabletop or Functional

WorkshopProject review and action plan

GAPS• Who will hate this now? How do we overcome anxiety? • What are we missing?• Who are we missing?• What should be included?• Can we adapt to other uses?• Is value added?

NEXT STEPS• Setting up demonstrations/workshops• Setting up focus groups• Next advisory group meeting

Tuesday, June 19 (tentative - in person) Will post information to: https://blog.co.pierce.wa.us/ports/