Port O Call - May 2010

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PORT CALL GREATER STOCKTON CHAMBER OF COMMERCE www.stocktonchamber.org MAY 2010 Photograph by: Arturo Vera, Arturo Vera Photography Vol. 56 No. 1 Business Spotlight F.J. Dietrich & Co. Perception Changer Mayor Johnston refutes Stockton’s naysayers PRSRT STD US POSTAGE PAID PERMIT NO 461 STOCKTON CA 2010 State of the City

description

Stockton Chamber of Commerce monthly magazine

Transcript of Port O Call - May 2010

Page 1: Port O Call - May 2010

PORT CALLGREATER STOCKTON CHAMBER OF COMMERCE

www.stocktonchamber.org MAY 2010

Photograph by: Arturo Vera, Arturo Vera Photography

Vol. 56 No. 1

Business Spotlight

F.J. Dietrich & Co.

Perception ChangerMayor Johnston refutes Stockton’s naysayers

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2010 State of the City

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EMPLOYER SERVICES

Visit us out on the web at www.sjcworknet.org or call 209.468.3516

Economic Development Associationisis dedicated to providing business assistance programs to ease your move or expansion in San Joaquin County. The EDA builds partnerships with state and local economic development associations to meet all your business needs. To assist you in locating business information, the EDA maintains a web site filled with business resources to sustain your business health. Join us at www.sjcworknet.org where you can access the following information and more.information and more.

• Business Retention & Expansion• Business Primer• Business Advocacy• Business Team San Joaquin

Revolving Loan Fund (RLF)The RLF provides financial assistance to business located in San Joaquin County and those who are looking to expand here. The RLF’s professional staff works with local lenders, the Small Business Administration (SBA), and the Tracy/San Joaquin Certified Development Corporation (CDC) to select your firm’s best financing source. Loans range from $25,000 to $1 Million.

Financing may be provided for:• Working capital• Working capital• Leasehold improvements• Gap financing

• Commercial real estate • Machinery & Equipment• Inventory

• Labor Market Information• Workforce Resources• Employee Recruitment/Training• Rapid Response

Page 3: Port O Call - May 2010

Events 4

President’s Column 5

CEO Column 6

Leadership Stockton 7

Programs 10

Visitors Bureau 12

New Members 13

Cover Story 15

Business Spotlight 17

News Briefs 25

Calendar 29

CONTENTS

PORT CALL

Perception Changer 15

12May 8 - May 16, 2010 National Travel & Tourism Week

17 Business Spotlight

F.J. Dietrich & Co.

Don’t Miss!May Chamber Mixer

Hosted by F&M Bank

Thursday, May 6, 5:15 p.m. - 7:15 p.m.

4612 McGaw St., Stockton, CA 95207

Photograph by: Arturo Vera, Arturo Vera Photography

4 2010 State of the City

Page 4: Port O Call - May 2010

Photo by: Arturo Vera Photography/Tidewater Gallery

PORT CALLOfficial publication of the Greater Stockton Chamber of Commerce. Serving the Greater Stockton area business community since 1901.

CHAMBER OFFICERSPRESIDENT Rick Goucher, CB Richard Ellis Commercial Real Estate

SR. VICE PRESIDENT Dick McClure, Woodwork Institute

FINANCIAL VICE PRESIDENT Debbie Armstrong, Old Republic Title Company

VICE PRESIDENT Gary J. Long, Gary J. Long Jewelers

VICE PRESIDENT Stephen Barney, F&M Bank

IMMEDIATE PAST PRESIDENTDennis Goldstrand, Goldstrand Planning Group

CHAMBER DIRECTORSPhil Acosta, Delights Waterfront EateryBlaine Bibb, ServiceMasterMelvin Boles, ATM R USJudith Buethe, Judith Buethe CommunicationsSteven Crabtree, Herum CrabtreeDan Keyser, Grupe Commercial CompanyDan Durst, Durst Contract InteriorsBill Harr, Hormel Foods CorporationGeorge Kaplanis, Hilton StocktonKenneth Levy, Wells Fargo AdvisorsTerry Lightfoot, Kaiser PermanenteMike Long, Bekins/ Pacific Storage Co.Brian Martucci, Berberian European MotorsKnute Momberg, Momberg ConsultingFred Walkover, Comcast

CHIEF EXECUTIVE OFFICERDouglass W. Wilhoit, Jr. 209.547.2766

PROGRAM & PUBLIC POLICY DIRECTOR/ BEAFrank Ferral 209.547.2763

SPECIAL EVENTS DIRECTORHeidi Altamirano 209.547.2764

OPERATIONS/FINANCE DIRECTORSandy Dwyer 209.547.2770

VISITORS BUREAU DIRECTORWes Rhea 209.547.2770

VISITORS BUREAU/ GROUP SALESMonica Slingerman 209.547.2770

ADMINISTRATIVE ASSISTANTMichelle Flores 209.547.2770

MEMBERSHIP SALES CONSULTANTTeri Manley 209.337.2723

SCAP COORDINATORCarmen Lamas 209.337.2718

SCAP COORDINATOR/ ADMINISTRATIVE ASSISTANTMikki Gilbert 209.337.2730

SPECIAL EVENTS/ LEADERSHIP STOCKTON COORD.Timm Quinn 209.547.2960

ADMINISTRATIVE ASSISTANT FINANCE DEPARTMENTLia Her 209.547.2770

RECEPTIONIST/ CUSTOMER SERVICEAlyssa McConnell 209.547.2770

PUBLISHER Stockton Chamber of Commerce 209.547.2770

GRAPHIC DESIGNNever Boring Design Associates 209.526.9136

ADVERTISING Amanda Boyer 209.988.5800

PRINTINGSnyder Lithograph 209.466.9026

MAILINGStockton Mailing & Printing Inc. 209.466.6741

GREATER STOCKTON CHAMBER OF COMMERCE445 W. Weber Avenue, Suite 220, Stockton, CA 95203

209.547.2770 fax [email protected]

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Page 5: Port O Call - May 2010

Small Business Awards

One of the most special events at the Chamber is the

celebration of outstanding small businesses in our area. This

year, our 2010 Small Business Awards ceremony will take place

at the Hilton Stockton, on June 3 at noon. This is your chance

to congratulate businesses, managers and employees that are

exceptional in their field. Awards will be presented in each of the

following categories: Small Business Person of the Year, Business

Person of the Year, Business Manager of the Year, Business

Employee of the Year, and the P3 Stewardship Award.

We look forward to having you join the Chamber in

recognizing the top honoree in each category. For more information

call the Chamber at 547-2770.

June Tradeshow & Mixer

Once again, the Chamber will hold its Small Business

Eventsby: Heidi Altamirano

continued on page 24

Tradeshow & Mixer on June 3, in conjunction with our Small

Business Awards event. Reserve your space now, since we expect

another sold-out house. Last year, over 300 business professionals

attended the Tradeshow & Mixer: the effectiveness of showcasing

your business is tremendous. Our high-profile event will take

place at the Hilton Stockton, beginning at 5:00 p.m. For more

information, call Timm Quinn at 547-2960.

2010 State of the City

Come share in the excitement surrounding the Chamber’s 12th

annual State of the City! Celebrate the advancements we’ve made

as a people and as a city at this well-attended event. Mayor Ann

Johnston will be delivering her second State of the City address and

laying out her plans for the future.

The annual State of the City is co-sponsored by the City

of Stockton and the Greater Stockton Chamber of Commerce.

Attendees will be inspired by recent advances in cultural arts,

transportation infrastructure, the revitalization of downtown

Stockton, and much more. Exhibits by local and state entities will

provide useful information for businesses of any size.

www.chopradevelopment.comChopra Development Enterprises, 313 Banner Ct. Modesto, 95356 - 209.578.2807

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Bill BassettCity Alliance

City of Modesto

MAY2010 4www.stocktonchamber.org

www.visitstockton.org@ Heidi Altamirano: [email protected]

Page 6: Port O Call - May 2010

By the time you read this article you have

more than likely already heard that the lawsuit

filed by the Chamber, County and City of Stockton

has been settled. I want to thank the Board of

Directors for funding this action against CDCR

and the Federal Receiver. As it turns out, we will

have successfully mitigated many of our concerns.

Had our Board not filed the action (with their

personal funds), the prison medical facilities would

have been built without any consideration to the

needs or concerns of the local community. It was

our swift and courageous action that allowed the

City and the County to join this lawsuit and reap

the benefits of many of the items mitigated.

From Your President...by: Rick Goucher

During these continued tough times, I would

like to encourage Chamber members to make

every effort to do business with other Chamber

members. I would suggest that you research the

Chamber Membership Directory to find out if your

vendors or suppliers belong to the Chamber. If

they don’t, I would recommend inviting them to

join. You will be surprised at how many will join

based on a simple invitation.

Remember attending local events is what

makes a community great.

PORT CALL Greater Stockton Chamber of Commerce5

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From Your CEO...by: Doug Wilhoit

I am preparing my May article on Saturday, April 10 and I am

sure that the Chamber’s Annual Golf Tournament on April 12 was

a huge success. Also, I am sure the 25th Annual Asparagus Festival

(April 23, 24, 25) was a grand celebration of the community coming

together to help over 100 local organizations serve so many people

in need. I know the media coverage of the festival will fully show

the importance of this annual event and the fun had by all.

I started this column with today’s date because I want to go

back in time to a date, February 27, 1901 and move forward to

April 10, 2010.

I have here in front of me the handwritten and typed

(remember typewriters?) book commemorating the birth and

development of the Stockton Chamber of Commerce. Here is what

is on the first page:

“Some Notes Regarding the Organization of the STOCKTON

CHAMBER OF COMMERCE!

One day, about the first of February 1901, following the

organization of the so-called Fourth Ward Improvement Club, O.B.

Parkinson and Jas. A. Barr, while waiting for W.O. Miller, discussed

the past failures of Boards of Trade, which had been organized from

time to time but had frittered into a state of inactivity in a short

time in every case. Mr. Parkinson suggested that the only feasible

way to make such an organization effective would be to have a paid

secretary and a permanent headquarters.”

“The result was that these three gentlemen had some

subscription blanks printed, calling for one dollar a month,

contingent upon securing 300 members. The advantages of such

an organization were outlined therein. The required number was

secured within a week, and within two weeks 600 had subscribed.

In addition to the gentlemen named, J.M. Kile and Fred M. West

[first president of the Chamber and the father-in-law of my Great,

Great Uncle Eugene Wilhoit, Chamber president in 1922-23]

circulated petitions.”

“The organization meeting was held on February 27, 1901 in

the Stockton Saving and Loan Society Directors Room and the first

annual banquet was held in February 1902 and the menu consisted

entirely of San Joaquin Products.”

Now, let me continue the story from another book titled

Harbor of the Heartlands by Nichols P. Hardeman and published

by the University of the Pacific. It is the history of the formation

of the Port of Stockton and was included in my 9.5-pound

package I sent to Bill O’Reilly after his flippant comment about

“Stockton being on a canal.” It is a fascinating book and I have

learned so much that gave me the “WOW” feeling.

The problem back in the late 1800’s was in regards to the

main channel being too shallow, due to silt from the mines

in the gold country. Much work was done to get help from

Congress (sound familiar?) to deepen the channel. On page 74

it is noted “the House Committee, headed by Representative

Theodore E. Burton, arrived at Stockton on June 24, 1901. It was

met by Congressman S.D. Woods of Stockton [another ancestor

of mine] and J.C. Needham of Modesto, along with a large

group of representatives of the newly created Stockton Chamber

of Commerce” (Just less than 4 months after the formation of

the Chamber). Congress did not act right away and took some

time to revisit the issue (history does seem to repeat itself, does

it not?).

On page 80 the story continues, “finally Congress, in

its ‘wisdom’, saw the value of the City of Stockton as an inland

seaport. Congress was to send a delegation to Stockton

for hearings. Stockton’s Chamber of Commerce responded,

instructing its secretary, J.M. Eddy, to ask Congress continued on page 19

MAY2010 6www.stocktonchamber.org

www.visitstockton.org

Page 8: Port O Call - May 2010

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LeadershipStocktonby: Timm Quinn

Leadership Stockton Health Care SessionLeadership Level Sponsor: Financial Center Credit Union

Session Sponsor: Kaiser Permanente

Health care continues to be a topic that impacts each and

every one of us, and each year Leadership Stockton takes a look

at the challenges and successes in health care throughout San

Joaquin County.

The day began at Kaiser Permanente’s Stockton facility on West

Lane with a panel discussion including Joe Harrington, President

& CEO of Lodi Memorial Hospital; Donald Wiley, President of

St. Joseph’s Medical Center; Dr. Otashe Golden, Vice President of

Medical Affairs and Chief Quality Officer of Dameron Hospital; Dr.

Eric Cornwell, Assistant Physician in Chief of Kaiser Permanente; and

Kenneth Cohen, CEO of San Joaquin General Hospital. The panelists

gave a glimpse into each of their organizations and then shared their

opinions on the state of health care with the class. Each panelist was

very open and the class was very impressed.

Following the panel, the class moved upstairs and Dr. Grace Tay,

Assistant Chief of Surgery and Breast Cancer Care Coordinator of

Kaiser Permanente, talked about the work she has done streamlining

the breast cancer screening and treatment process with her Breast

Cancer Task Force. She is doing great work and we are lucky to have

her in our community.

Just before lunch the Class boarded the Kaiser shuttle and headed

to the University of the Pacific’s new University Center. The class

enjoyed a delicious lunch in the beautiful new building. If you have

not seen the new University Center, I encourage you to go check it out.

After lunch Chris Ludwig, Athletic Training Education Program

Clinical Coordinator, and Jody Baker, Director of the Athletic

Training Program from the University of the Pacific, took the class on

a tour of the Sport Sciences Department. The class got to see the new

Ted Baun Student Fitness Center, the main gym, the Janssen-Lagorio

Gym and the A.G. Spanos Center facilities, and got an overview of the

Sport Sciences program from Chris, Jody and Dr. Chris Snell.

Retail Shopping Centers Senior Housing Medical Offices Industrial Facilities

Office Buildings Private Schools Churches Restaurants Hospitality

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PORT CALL Greater Stockton Chamber of Commerce7 @ Timm Quinn: [email protected]

Page 9: Port O Call - May 2010

The class then headed back to Kaiser where they were greeted

by Dr. Bruce Lee, Assistant Physician in Chief of Information

Technology. Dr. Lee explained to the class how Kaiser’s electronic

medical records work and the advantages of a paperless world in

health care.

The day ended with an inspirational speech from Jose Rivera,

Medical Group Administrator. Jose shared his moving personal

journey with the class. He ended the day on a very positive and

comical note.

This day would not have been possible without the help and

coordination of Kristen Birtwhistle (LS Class of ‘85) and Grace Yee

(Current LS Class), whose efforts made the day a great success.

Thanks also to the University of the Pacific’s Sports Sciences

Department for opening their doors to us. Thank you to everyone

on our panel and to all Kaiser Permanente staff for taking time out of

their busy schedules to speak to the class.

Visit us here next month as we recap the Economy Session. We

are now taking applications for the 2010-2011 Leadership Stockton

class. For more information, visit www.leadershipstockton.com or

call Timm Quinn at 547-2960.

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Leadership Stockton Accepting Applications

for the 2010-2011 Class

Leadership Stockton, California’s oldest adult community

leadership program, is accepting applications for the Class of 2011.

Founded in 1981 by the Greater Stockton Chamber of Commerce,

Leadership Stockton prepares the next generation of men and women

who will assume leadership roles in the greater Stockton community.

Established as the first community leadership program in California,

Leadership Stockton has graduated 659 community members,

many who now serve on local boards, commissions, and in other

community leadership roles.

Leadership Stockton participants embark on a journey

that puts them in touch with the greater Stockton community,

as well as each other, and develops their personal leadership

skills. Participants are also involved in addressing the needs of

our community through hands-on service projects that focus on

solutions to real community problems.

Tuition for the 11-month program is $900. Applications and

class schedule can be found at www.leadershipstockton.com or by

calling 209.547.2770. Deadline is June 18, 2010.

MAY2010 8www.stocktonchamber.org

www.visitstockton.org

Page 10: Port O Call - May 2010

Green Team San Joaquin Sponsors:

Buy Local, Buy Green Sponsors:

Green.edu Sponsors:

REACON Sponsors:

www.greenteamsanjoaquin.com

Sponsored by

Greater

Local Products Local Services Local Jobs

www.stocktonchamber.org

Page 11: Port O Call - May 2010

ProgramsDepartmentby: Frank Ferral

Chamber Recommends No on Proposition 16

The Greater Stockton Chamber of Commerce recommends

that its members oppose Proposition 16 on the basis that it would

limit competition—the fundamental basis for our market system.

Open competition allows for more economical options available

to businesses and restricts any one business from obtaining an

unfair advantage in the marketplace. The lack of competition

tends to result in higher costs.

While Proposition 16 would establish a 2/3-majority vote

requirement, the members of each public agency seeking to

provide power to its constituents already have the ability to be

heard. They can be heard not only in a public forum of the agency,

but also with the power to vote and elect representatives to be

their voice on these issues. Constituents do not have any of these

rights regarding their current service provider. Therefore, the

Chamber recommends a NO vote on Proposition 16.

2009 Outbacker of the Year—Mark Bruemmer

At this year’s Outback Steakhouse Partner Conference in Miami,

Florida local restaurateur, Mark Bruemmer, was presented the award

for being 2009 Outbacker of the Year. The Outbacker of the Year is

the consummate Outbacker that on a day-to-day basis lives up to the

principles and beliefs of Outback Steakhouse. Those principles include

hospitality, sharing, quality, fun, judgment and courage. At all times he

delivers concentrated service and serious food. He was the outstanding

Outbacker in the country for 2009. Mark has been instrumental in

creating the Outback Scholarship Lunch, Kid Tours and several events

in the Stockton community. Outback has been a great supporter of the

Chamber’s Business Education Alliance and the REXPO events.

Before coming to Outback, Mark had over thirty years of

restaurant experience, beginning as a thirteen-year-old dishwasher. He

earned his academic credentials from Scottsdale Community College,

Northern Arizona University, and Western Illinois University with a

major in Business Management. While attending college, Mark worked

his way up to kitchen manager and then assistant continued on page 11

MAY2010 10www.stocktonchamber.org

www.visitstockton.orgFor more info, contact Frank Ferral at [email protected]@

Page 12: Port O Call - May 2010

Residential Rentals 209-466-3604Green Recycling Containers10, 20, 40 Cubic Yard Drop BoxesWeekly Rates

Commercial Rentals 209-466-51922 to 6 Cubic Yard BinsDaily/Weekly Pick up

Industrial & Construction10-40 Cubic Yard Drop BoxesTrash Compactors/Balers

PLEASE RECYCLEVisit the Recycling Exhibit at the Children’s Museum of Stockton

Programs Department Cont’d from pg. 10

manager with General Foods. These restaurants became a part

of Restaurant Enterprise Group, Marriott, and Mark became

the General Manager. He then opened Jalapeno Joe’s in Ventura,

and after four years, sold it to work as a General Manager and

later a Regional Manager for Restaurant Associates /Acapulco

Restaurants. Mark then became the proprietor of the Outback

Steakhouse in Modesto. In January 1998, he joined T-Bird

Restaurant Group, Inc. as a Joint Venture Partner for Northern

California. Mark was honored in October 2006 by the Sacramento

Chapter of the California Restaurant Association as Restaurateur

of the Year. Mark continues his work for Outback as a Joint

Venture Partner as he currently oversees 13 Outback Steakhouses

in Northern California.

Mark resides in Davis, CA with his wife of 25 years, Julie, and

their 14 year old son, Mark. Mark Bruemmer enjoys the restaurant

industry, working with people, sports, and the outdoors.

Congratulations Mark on being named the 2009 Outbacker

of the Year!

Page 13: Port O Call - May 2010

Market to out-of-town visitors. The old saying goes “it takes

money to make money”. The Conference and Visitors Bureau does

a terrific job of showcasing Stockton as a destination. It is critical

that we do everything possible to find the necessary financial

resources to get our message out to potential visitors.

Spread the Word. Stockton is a great place. Take pride in

your hometown. Tell your friends and family to come to Stockton

for a visit!

National Travel and Tourism Week is celebrated nationwide from May 8 - May 16, 2010.

During National Travel and Tourism Week remember that

Tourism=Economic Development. Tourism is vital to every

community no matter what size or where they are located.

Support tourism and watch our economy grow.

For more information on local tourism contact Wes at the

Stockton Conference & Visitors Bureau at 337-2721 or visit

www.VisitStockton.org.

Conference & Visitors Bureauby: Wes Rhea

Travel: The Ultimate Economic Stimulus

Much of the talk nationally, as well as locally, has been

centered on how to get our economy moving again. Policy

proposals and local budgets are being measured by whether they

will create jobs and stimulate spending.

While a contentious debate about the right policy rages

in Washington, D.C., how about an answer that is much less

controversial, easier to implement, and best of all could yield

better results right here in Stockton.

We’re talking about investing in our travel economy. Many

people don’t realize it, but travel and tourism is one of our most

important economic drivers.

Nationally, travel is responsible for $704 billion in direct

spending, 7.4 million direct jobs, $186 billion in payroll, and $111

billion in tax revenue. There are few industries that can compete

with this kind of output.

The story is similar locally. In San Joaquin County for 2008,

travel was responsible for 6,190 jobs, $646.1 million in direct

spending, and $9.5 million in tax receipts. In 2009 visitors plunked

down $24.5 million in Stockton; filling over 458,000 hotel rooms.

When people travel, the economy grows, jobs are created,

and the tax coffers are filled. So how can we invest in this precious

resource and leverage it to bring our economy back?

Here are a couple ideas we can use:

Promote meetings and events. We need to do what we

can to support the meeting and event industry, and encourage

more businesses and associations to bring them here. Have you

considered bringing your association, group or organization’s

meeting to Stockton?

MAY2010 12www.stocktonchamber.org

www.visitstockton.org@ Wes Rhea: [email protected]

209.337.2721Be sure to become a fan on our Facebook page www.facebook.com/Stockton.CVB

Page 14: Port O Call - May 2010

New Members

Pension & Profit Sharing Plans

Transamerica Retirement Services5250 Claremont Avenue, Suite 113

Stockton www.TA-retirement.com

Plumbing Repair/Installation

Happy Drains Plumbing, Inc. POB 2108

Stockton www.happydrains.com

Restaurants

Midtown Creperie & Cafe

2311 Pacific Avenue

Stockton www.midtowncreperie.com

Tax Consultants

Romo & Associates

1156 Suncast Lane, Suite 3

El Dorado Hills www.romoassociates.com

Toilets/Portable

A & A Portables, Inc. 201 Roscoe Road

Modesto www.aaportables.com

Associations

Woodwork Institute4253 Tsushima Court

Stockton www.woodworkinstitute.com

Facial & Skin Care Spas & Salons

Donna Bonin

702 Porter Avenue

Stockton

Fund Raising - Safe & Sane Fireworks

Phantom Fireworks2351 Tenaya Drive

Modesto www.fireworks.com

Hospice Services

Optimal Hospice Care122 Granger Avenue

Modesto www.optimalcares.com

Nutritional Products

Green’s Nutrition

1906 Pacific Avenue

Stockton

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For more information on becoming a new member, please contact Teri Manley

at 209.337.2723 or email [email protected]. Please allow up to 90

days for your listing to show.

For additional member info, go to

www.stocktonchamber.org

PORT CALL Greater Stockton Chamber of Commerce13

Page 15: Port O Call - May 2010

Barber’s Welding1636 N. Broadway Ave., Stockton

Green Nutrition1906 Pacific Ave., Stockton

St Joseph’s Medical Center1800 Maple St., Stockton

Ribbon Cuttings For additional member info, go to www.stocktonchamber.org

Annie RandazzoAllied Waste

Bob HurstEducation Psychology

Bruce WertACN Telecommunication

Carol ClemonsAngels Caring Helpers

Cindy WardXango

Estee SodaroAEROTEK

Geri BlasStockton Post Office

Gloria BlaineBasket Caravan Gourmet Gifts

Janice HerechskiSunflower Presents

Jeannie ComptonCamlu Assisted Living

Jeany AragonaBank of the West

Kamie LongMainstay Staffing

Katharine EdensUniversity of the Pacific/Edens Events

Kim Rego ITS- Integrated Telecom Solutions

Linda StocktonEntravision Radio

Linda VazPremier Staffing

Marie GillitBodyBliss Holistic Wellness Center

Marsha SaulsburyDazzlin’ Cleaning Service

Matt DumaneStockton Fire Department

Richard McDonaldClass One

Richard ValenzuelaWaddell & Reed

Riri NakasomeBodyBliss Holistic Wellness Center

Sam WardXango

Skip BenzInnovative Merchant Services

Attending Ambassadors

EZ Network Systems4203 Coronado Ave., Stockton

Big Valley Lock and Key3706 E. Hammer Ln., Stockton

Applebee’s Neighborhood Bar & Grill2659 W. March Ln., Stockton

MAY2010 14www.stocktonchamber.org

www.visitstockton.org

Page 16: Port O Call - May 2010

General Fund contains half of our budget,”

Johnston explains. Understandably, building a

sustainable city budget will be paramount for

the remainder of 2010. “85% of the General

Fund is dedicated to salary and benefits. We

will be concentrating further on contract

negotiations and modifying benefits.”

Competing with the budget for her

attention is a number of other goals that

Johnston is committed to. “We need to rid

Stockton of crime, gangs and neighborhood

blight. I also want to bring in new business

with high-paying jobs that offer good benefits

and work with our local school districts to

improve literacy and graduation rates,” she says.

City accomplishments fall under the radar

While improving the crime and

employment rate may help tweak statistics

the media focuses on when they fashion

these lists, other less-measurable Stockton

accomplishments may evade their attention.

Nonetheless, they are the basis for fueling

Johnston’s pride. “I am really proud of the fact

that, despite our economy’s downturn, we were

able, thanks to concession from our employees,

to save laying off police officers.” Johnston

also is proud of the implementation of the

Delta Water Supply Project, an initiative that

will bring a new supplemental water supply

Perception Changerby: Patricia Kutza

COVER STORY

Mayor Johnston refutes Stockton’s naysayers

Perception and reality—the twin

gatekeepers that stand in the way of any city’s

claim to greatness. Stockton’s Mayor Ann

Johnston discovered just how these twins

could collide when a national magazine,

hungry for any wrinkles that it could fashion

into an eye-catching story, placed Stockton on

its ‘most miserable cities’ list.

Life on the MMC List

This is why Johnston’s forthcoming 2010

State of the City address sports the intriguing title:

Getting to the A List. Johnston says that she will

use this speech as the platform for challenging

such negative perceptions of the city she calls

home. “I will highlight our accomplishments as

well as talk about the challenges we face now and

in the future,” she says. What a roller coaster the

last 18 months have been since Stockton’s newest

mayor took office.

When Johnston assumed her new role, the

U.S. economy was tanking. “Things were not

getting better and we lost 300 employees last

year. We also had to cut over $30 million from

our General Fund, monies that pay such services

as police, fire, library—those type of services that

residents feel so strongly about,” she says.

Toiling on sacred ground

When you need to touch the General

Fund, you are toiling on sacred ground. “The

PORT CALL Greater Stockton Chamber of Commerce15

Page 17: Port O Call - May 2010

Perception Changerby: Patricia Kutza

to the Stockton metropolitan area, and the completion of the

new Downtown Stockton Marina, a twelve years-in-the-making

project that she helped make a reality.

Perception and reality – it’s near impossible to control the

former. Considering the latter, there’s plenty more evidence that

Stockton’s accomplishments eclipse any media preconceptions.

“Our VISTAS (Volunteers in Service to Aid Stockton) program is

really taking off,” she says. “Eight of our community parks have

been adopted by groups who are cleaning them up.” Johnston

is a very vocal advocate of making the Stockton community

‘business-friendly’. “I feel private business, rather than the

public sector, is our best hope for growing business. To that

end we are holding workshops and informational campaigns to

remind local businesses about the tax credits they can accrue for

being situated in an enterprise zone.”

Her A-List recognition

Johnston’s own awards reflect the areas that she

particularly feels passionate about: business growth and

educational improvements. Owner of a Stockton retail shop,

The Balloonery since 1981, she has received the Susan B.

Anthony Woman of Achievement Award, the ABC (Action

on Behalf of Children) Award, the Chamber’s Small Business

Person of the Year Award, and the Chamber’s ATHENA Award.

Receiving the ATHENA Award was particularly meaningful,

says Johnston. “It confirmed the efforts I made to grow my

business and my efforts to give back to the community. What

an honor to join this great community of women who set

fantastic examples of entrepreneurship.”

A former Peace Corps volunteer who once taught English

as a Second Language in Iran, Johnston is buoyed by the

exciting prospects of some current and new initiatives that

address Stockton’s school dropout rate. “Our Education

Summit and Mentoring is Cool program are successful

ventures, our businesses continue to partner with our schools,

and we are soon starting the Mayor’s Book Club. “

More than enough achievements to warrant Stockton

vaulting straight to the top of any ‘A’ List.

I want to bring in new

business with high-paying

jobs that offer good

benefits...

MAY2010 16www.stocktonchamber.org

www.visitstockton.orgPhoto by: Arturo Vera Photography

Page 18: Port O Call - May 2010

Business Spotlight

F.J. Dietrich & Co.

F.J. Dietrich & Co. has a

rich history with deep roots

in the Stockton community.

It took its current name in

the early 1900’s after evolving

from the firm Grunsky,

Dietrich, and Leistner. Joe

Dietrich took the helm,

and F.J. Dietrich & Co. has

remained in the family

through five generations.

Each generation brought

different experience to F.J.

Dietrich & Co. In 1927, Joe Dietrich, Jr. became an appraiser for

the family business. Joe Dietrich III joined in 1952 as a real estate

and insurance salesman. When he passed away in 1980, his son Joe

Dietrich IV came on board with his real estate license and he then

quickly received his insurance licensing.

Joe Dietrich IV offers great insight into the success of F.J. Dietrich

& Co. in this month’s Business Spotlight.

Port O Call: Tell us about F.J. Dietrich & Co.

Joe Dietrich IV: F.J. Dietrich & Co. started in Stockton over 100

years ago as a real estate and insurance office. We are now a full-

service insurance agency, handling everything from home, auto, boat

and RV insurance, to commercial insurance of all types including

property, liability and workers’ compensation. Our current staff of

seven is divided into these personal lines and commercial insurance

departments. We are 100 percent family owned and operated. The

office manager, Wanda Turner, has been essential in helping me bring

my oldest son, Joseph Dietrich V, into the business.

POC: What do you think has made F.J. Dietrich & Co.

so successful?

JD IV: What has enabled our success is doing business with

the customers’ best interests in mind. We can only be successful if

our customers are successful. By having our employees available to

clients, we get to know each customer personally and have a genuine

interest in ensuring our clients are properly covered. We find the most

comprehensive, cost-effective insurance products for our customers.

POC: What has helped you weather this economic downturn?

JD IV: Like most businesses, we have felt the effects of the

economic downturn. In the over 100 years that we have been in

business, we have seen two World Wars, numerous Presidents and

many market changes—including the Great Depression. What has

kept us going through it all is a lot of hard work, a few tears, a little

luck, our wonderful staff and loyal clients.

POC: How is your company involved in Stockton?

JD IV: We donate to many charities in the Stockton area and

feel that all are extremely important to the vitality of our city. We

also encourage and support our employees to take action in their

communities, whether they live in Stockton or surrounding areas.

I am a Past President of the Stockton Association of Realtors, the

Independent Insurance Agents,

and Stockton Delta Rotary Club.

I have also been involved with

YMCA Indian Guides, Boy

Scouts of America Troop 145,

Better Business Bureau Board

of Directors, Yosemite Club

and the Stockton Athletic Hall

of Fame. The office manager,

Wanda, is a Past President of the

Stockton Women’s Network and

the Insurance Professionals of

San Joaquin.

POC: What are your company’s plans for the future?

What has kept us going

through it all is a lot of hard

work, a few tears, a little luck, our

wonderful staff and loyal clients.

Francis Joseph Dietrich Sr. and Jr.

Francis Joseph Dietrich V and IV

continued on page 28

PORT CALL Greater Stockton Chamber of Commerce17

Page 19: Port O Call - May 2010

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CEO Cont’d from pg. 6

for a hearing and one was held here in Stockton on January

18, 1908.”

“Many citizens attended and displayed their enthusiastic

concern. J. M. Eddy ingeniously presented a carefully prepared and

persuasive argument for fifteen feet of water to the sea.”

“Eddy produced a map and drew a circle representing an

eighty-mile radius with the center at Stockton. In regard to it he

said: It does seem when we study this circle closely, that there

must be some good reason why more than half of the population,

five-eighths of the taxable property, more than three-fourths of the

factory output of the State and all the navigable rivers and large

mileage of the railroads, and seven out of eleven of the chief cities of

the state are crowded into one eighth of the State’s area. The reason

is obvious. People, capital, enterprise, have entered this circle,

because here they found resources and facilities for developing

them. The center of this “Circle of Energy” is only a few feet above

sea level. Nature made a navigable waterway extending from

the Golden Gate to the very heart of this circle—to the heart of

Stockton. We want it restored to us.” On Thursday, May 13, you will

see the results of these Chamber visionaries when you attend the

2010 State of the City at the Port of Stockton!

Now fast forward to 2008 when your Greater Stockton

Chamber of Commerce Board of Directors stated loud and clear

that the people of Stockton and San Joaquin County must be heard

on the then-pending, federal court-ordered medical/prison facility

that was being planned for the state properties off Arch Road.

Again your Chamber Board of Directors, seeing the

community was about to be overrun by a juggernaut of the Receiver

and CDCR, responded to the EIR and was joined in a legal action

by the City and County. This made sure no stone was left unturned

and to protect the entire community now and in the future.

I am sure you saw on the front page of The Record this

morning, April 10, 2010. The bold headline above the fold states,

“Tentative prison deal in Stockton.” This is a testament to the

importance, value, strength and commitment of the Greater

Stockton Chamber of Commerce to Stockton and the County; from

its birth in February 1901 to its success in April 2010, 109 years later

and I guarantee for many years to come. We represent all businesses

in the region and if you are not a member, join to help make us even

more successful in defending your birthright of both the quality of

life and being successful in your business.

I feel strongly that on Tuesday, April 13, 2010, the Greater

Stockton Chamber of Commerce, the Stockton City Council

and the San Joaquin County Board of Supervisors will have an

agreement presented by the Receiver and CDCR that can be

signed, beginning a new chapter in the book on the history of our

great community.

Thanks to all who were supportive of the efforts by the

Chamber, City and County. I want to particularly thank the

respective staffs of the City and County who worked so hard on this

issue. A very special THANK YOU to the attorney of record for the

Chamber and a past president of the 109-year-old Chamber, Mr.

Steve Herum.

Please remember that for 109 years and counting, your

Chamber and Senator Lois Wolk have worked hard to fight for what

is right and just for all in San Joaquin County! Thank you for your

membership and please encourage your business associates to join

with us. There is strength in numbers!

PORT CALL Greater Stockton Chamber of Commerce19

Page 21: Port O Call - May 2010
Page 22: Port O Call - May 2010
Page 23: Port O Call - May 2010

April 1 Mixer Photos @ Stockton Ports

From left to right: Mario Gutierrez, Mike Quedens, Lee Pike From left to right: Dan Ramey, Darlene Betz, Doug Nisen

From left to right: Joe Randazzo, Annie Randazzo, Gloria Blaine, Loretta Lee From left to right: Tim Matalone, Ronnie Lozano, Tanner Erickson

MAY2010 22www.stocktonchamber.org

www.visitstockton.org

Page 24: Port O Call - May 2010
Page 25: Port O Call - May 2010

Events Cont’d from pg. 4

State of the City 2010 Sponsors

Platinum:A.G. Spanos CompaniesAmerican Medical Response, Inc.Bank of Agriculture & CommerceBekins/Pacific Storage CompanyBig Valley Ford Lincoln MercuryBuilder’s Exchange of StocktonCalifornia Water Service Co.Carpenters Local Union 152, MantecaCity of StocktonDelta Sierra Beverage —Bud Light LimeFinancial Center Credit UnionFood 4 Less/Rancho San MiguelGreen Team San JoaquinGrupe Commercial CompanyHeald CollegeHerum CrabtreeHousing Authority of the County of San JoaquinHumphreys CollegeJ.R. Simplot CompanyKaiser PermanenteLexington Plaza Waterfront HotelMetroPCSNational UniversityNeumiller & BeardsleeOak Valley Community BankPark West Place/Pacifica Property ManagementPort of StocktonRobert Half InternationalSan Joaquin Building Trades Council San Joaquin County WorkNet

San Joaquin Delta CollegeSan Joaquin MagazineSan Joaquin Partnership, Inc.San Joaquin Regional Transit DistrictSims Metal ManagementSt. Joseph’s Medical CenterSt. Joseph’s Occupational Health & Rehab ServicesStockton Conference & Visitors BureauStockton East Water DistrictStockton Ports Baseball ClubStockton ThunderThe Record/San Joaquin Media GroupUnited Way of San Joaquin CountyUniversity of PhoenixUniversity of the PacificUniversity of the Pacific — Eberhardt School of BusinessWell Fargo Advisors

Gold:Great Valley Center/ UC Merced

Silver:Arturo Vera PhotographyDevcon Construction, Inc.R & S Erection of Stockton, Inc.

As of 4/1/10

The Chamber guarantees attendees will walk away with pride in the

city of Stockton while discovering valuable sources of information

and expertise.

This year, the event will be held on Thursday, May 13 at the

Port of Stockton. Exhibits will be open from 10:30 a.m. to 2:30 p.m.

Tickets for the annual State of the City are only $30 per person. The

luncheon is sure to please everyone with great food provided by

Outback Steakhouse.

As always, this event is sure to sell out quickly. Tickets for the

12th annual State of the City are going fast! The reservation deadline

is May 6, so reserve your tickets today. To purchase tickets or for

more information, call the Greater Stockton Chamber of Commerce

at 547-2770. We hope you can join us at this important celebration

of our city and our community!

We still have sponsorships available that include a booth and 8

premium, reserved-seating luncheon tickets.

JOE

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MAY2010 24www.stocktonchamber.org

www.visitstockton.org

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Page 26: Port O Call - May 2010

The Stockton Women’s Network presents Lorri Han, Clear

the Clutter, at their May 5 luncheon meeting. Ms. Han will

demonstrate proper attire for today’s business environment.

Networking begins at 11:30, with the lunch meeting beginning at

12:00 at Elkhorn Country Club (1050 Elkhorn Blvd.) Visit www.

stocktonwomensnetwork.com for more information.

A benefit for the San Joaquin Women’s Center will be hosted by

Classic Design Floor to Ceiling. The 2nd annual Ladies Night

Out will be on May 13 from 5:30–8:30 p.m. in its showroom at

2303 S. Stockton Street in Lodi. Tickets are available at www.

ladiesnightoutlodi.blogspot.com. Guests will enjoy spa services,

wine tasting, hors d’ouevres, giveaways, and much more.

Stockton Symphony’s Spectacular 21st

Annual Pops & Picnic will be held

on Friday, May 7 at a new location –

Alex G. Spanos Center, University of

the Pacific. Join conductor Peter Jaffe

and the Stockton Symphony for a

spectacular evening at the 21st annual

Pops & Picnic entitled “Hollywood

Hits”. The celebrated event will include

sensational music, delectable food, fine wines, elegant martinis, and

tantalizing auction items. Tickets start at $20. Call the Symphony

office at 209.951.0196 or visit www.stocktonsymphony.org for more

information on seating and food options.

Greater Stockton Employer Advisory Council (GSEAC) will

be meeting May 21. The keynote speaker is Susan Kirkgaard with

Bullivant Houser Bailey PC, speaking on Imminent Impact—

Employment Leaves of Action. The meeting will be held at 7:15-

9:00 a.m. with a buffet breakfast and raffle included. Tickets are

$25.00/members and $30.00/non-members. RSVP with Colleen

Martin at 209.825.2723 or [email protected] by May 17.

www.stockton.ceac.org.

Sixteen years and still walking! The AIDS Walk San Joaquin

presents the “Heart & Sole” event of the year, AIDS Walk on the

Waterfront. Join us Saturday, May 1, at Banner Island Ballpark.

Check-in time is 9 a.m. at 404 W. Fremont Street. For more info call

209-608-WALK or visit www.awsj.org.

Stockton Opera Guild Kathe Underwood Scholarship

Competition Winners Announced. Winners include Christopher

Mackey, a baritone studying at Delta College, Holly Jamison

garnered second and Alyssa Smith third. Jamison and Smith are

sopranos studying at the University of the Pacific Conservatory

of Music and were also winners in 2009. Awards of Merit in

this group went to Viviana Millan, Ashley Willits and Bethany

Mamola. Kate Bautch received an Award of Merit for singers ages

25 to 32. Winners receive cash awards and are invited to appear at

Guild functions. To learn more, see www.stocktonoperaguild.org.

M&M Stone has a new name: Stone

Bros. Management!

Quality retail, commercial office, and

residential properties. The name change

to Stone Bros. Management coincides

with the announcement of their new

General Manager, John Godi. “The

opportunity to apply my education

and business experience to the family

business was intriguing,” said Godi. “Stone Bros. Management

provides the property management, construction, and maintenance

for our retail, commercial, and residential developments.”

Mario Gutierrez, formally with TelePacific Communications,

has accepted the Market Sales Manager position with Utility

Telephone Inc. Utility Telephone provides voice & Internet

services for the business community in California and

Northern Nevada. For more information, please call Mario

at 209-940-1012.

News Briefs Submission Guidelines: News Briefs must be submitted before the 1st of each month to [email protected]. Please put “PORT O CALL” in the subject line. Submissions must be no longer than 50 words total and should include contact information. News Briefs will be included on a space available basis and may be edited for content.

John Godi, General Manager

Ralph Cato, Guest Vocalist

PORT CALL Greater Stockton Chamber of Commerce25

Page 27: Port O Call - May 2010

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Page 28: Port O Call - May 2010

S T O C K T O N ’ S P R E M I E R E S H O P P I N G& D I N I N G D E S T I N A T I O N

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F A S H I O N & G I F T B O U T I Q U E SAWA R D W I N N I N G R E S T A U R A N T S

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W W W. L I N C O L N C E N T E R S H O P S . C O M

Aaron Brothers 952-9097

Beads Plus 956-1000

Best Wishes 478-3220

Birkenstock & More 957-7100

Boggiano’s Sportswear 951-5581

Campbell’s in the Village 477-5568

Carats Jewelry 955-0715

Chico’s 475-9376

Dennis Shea Shoes 957-7064

DeVons Jewelers 951-9610

Docter & Docter Realtors 478-8121

Draper’s & Damon’s 952-1597

FINA 478-5670

Flair Boutique 951-6123

Fleet Feet Sports 952-1446

Life Uniform 951-2222

Lino Bella 933-0441

Merle Norman 474-0314

Performance Bicycle 951-5665

Play It Again Sports 474-1944

Play N Trade 474-9690

Podesto’s Market & Deli 951-0234

Rasputin Music and DVDs957-7060

Rite Aid 478-5062

Serventi’s With Flair 951-7090

Stage Two 957-8463

Trader Joe’s 951-7597

VIP Salon 472-1600

DINING:856 Restaurant & Lounge 957-7856

Bud’s Seafood Grille 956-0270

Cold Stone Creamery 475-1191

DAD’s Dogs 478-7793

David’s Pizza 957-2850

Dynasty Restaurant 478-1818

Jamba Juice 951-9300

New Yen Ching 957-0913

Noah’s Bagels 951-2284

Papapavlo’s 477-6133

Payter’s 477-9513

Rocky Mountain Chocolate Factory477-8275

Santiago’s 478-6444

Starbucks 952-7292

Stockton Joe’s 951-2980

Whirlow’s 474-1866

Yogurt My Way 474-1010

Page 29: Port O Call - May 2010

Business Spotlight Cont’d from pg. 17

JD IV: Our plan is to continue serving Stockton

and the Greater Central Valley’s insurance needs with

the utmost care and respect for each client. We will also

continue to give back to the community that has given our

family so much for so many years.

POC: F.J. Dietrich & Co. has been a member

of the Stockton Chamber of Commerce for 84 years.

What advantages have you gained from being a

member this long?

JD IV: The Chamber has been a large part of our

success and history. Through the years we have taken

advantage of the many programs offered by the Chamber,

including mixers and ribbon cuttings. My son Joseph will

soon be graduating from the 2010 Leadership Stockton

Class, which is coordinated by the Chamber. He has spoken

very highly of the class, its wonderful content, and the

promise of a bright future for Stockton and the Valley.

F.J. Dietrich & Co. office on 235 E. Weber Avenue circa late 1920’s

MAY2010 28www.stocktonchamber.org

www.visitstockton.org

Page 30: Port O Call - May 2010

CalendarMay 2010

Highlights5/6 - Chamber Networking Mixer - 5:15 p.m. - 7:15 p.m.

@ F&M Bank, 4612 McGaw Street

5/13 - State of the City - 10:30 a.m. - 2:00 p.m.

@ Port of Stockton

also don’t miss...6/3 - Chamber Trade Show Mixer — 5 p.m. - 7 p.m.

@ Stockton Hilton

Liaison meeting – 12 p.m. @ Chamber Conference Room10

Chamber Networking Mixer – 5:15 p.m.-7:15 p.m. @ F&M Bank, 4612 McGaw Street6

Leadership Stockton Day at the Capitol – 8 a.m.-5 p.m. @ State Capitol20

Memorial Day – Chamber Office Closed31

State of the City – 10:30 a.m.-2 p.m. @ Port of Stockton, Shed 1413

Cathy Ghan, Commercial Real EstateLoretta Trevena, Branch Manager

Sarah Williams, Cash Management

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Joint Green Team San Joaquin/MIDR at Chamber – 9 a.m. @ Chamber Conference Room12

Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room14

Business Education Alliance at Chamber – 3:30 p.m. @ Chamber Conference Room26

Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room28

Chamber Board Meeting – 4 p.m. @ Chamber Conference Room27

PORT CALL Greater Stockton Chamber of Commerce29 Contact the Chamber at 209.547.2770 for more info*

Page 31: Port O Call - May 2010
Page 32: Port O Call - May 2010

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