Porch Light Pizza Colbey J. Nelson Content Strategy Presentation Wednesday June 17 th, 2015.
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Porch Light Pizza Colbey J. Nelson Content Strategy Presentation Wednesday June 17 th , 2015
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Transcript of Porch Light Pizza Colbey J. Nelson Content Strategy Presentation Wednesday June 17 th, 2015.
Porch Light PizzaColbey J. Nelson
Content Strategy PresentationWednesday June 17th, 2015
Organization Established April 2014
Located in downtown Pullman
Owned by Jim and Jenny Swanger
Open Mon-Sat 11am-9:30pm, Sunday 11am-9pm
Fast fired artisan pizza
Beer and wine
“Fast-causal dinning”
Current Outreach VIP Club System
Seven Checks = One free pizza
Text message 50% off Free drink for sign up
Word of Mouth
Yelp
Website
Continued… Target audience
Palouse community Families with young kids
($50) Pullman students ($8)
Advertisement Survivors guide Lunch Special M-F 11am-
3pm. Kids pizza, salad and drink $8.
Overall grade B “Not moving forward with
trends.”
Goals of New Campaign
• Enhance the experience and
establish a culture at Porch
Light
• Incorporate the customers
in the decision making and
elevate opportunities
• Increase Porch Light’s
technology, target audience
and outreach.
New Campaign (1) Social media
implementation
(2) Expansion of restaurant Physical structure Mobile
(3) Customer interaction Greek week Community events Art competition Diversity of restaurant
food
New Idea No. 1 Create a Porch Light twitter
#pizzaislife
Introduce a customer of the month Share on all social media
outlets
Implement video and sharing 5 go-pro’s ($5,000) Videographer ($1,000)
Share everything with everyone
New Idea No. 2 Expansion of original
structure ($100,000) Expand outside eating
area. Inclusion of bar Multiple TV’s
Mobile Food truck ($40,000) Expand market Increase experience
New Idea No. 3 Greek week
Second semester 2016 #pizzaislife while at
Porch Light Donate $1,000 to one
fraternity and one sorority
Support Greek life events, WSU events, Palouse community events 1 per month 25% of revenue goes to
event
Continued… Art competition
First month of school Palouse wide Winner gets to add piece
Diversify pizza choices More specials Desert specials
Cookie dough Customers get to vote on a
pizza of the month
VIP Reward System 50% of next visit for
referring a friend
Icing on the Cake Customer Service Trainin
g ($15,000) How to properly work
with a customer Increase hospitality “Anything else can I do
for you guys?” Increase Porch Light
culture and experience Increase employee’s
cohesiveness between one another
Source Alex Ragusa
22-year-old WSU Student
Porch Light Supervisor and Shift Manager
