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Poq Mobile Slideshow
20
Michael Langguth Co-founder Poq Studio Mobile – Commerce Platform
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Transcript of Poq Mobile Slideshow
Michael Langguth
Co-founder Poq Studio Mobile – Commerce Platform
Brick-and-Mortar Stores eCommercemCommerce
Brick-and-Mortar Stores eCommerce
mCommerce
Source: Gartner (March 2013)
2011 – Actual %
83.2
11.2
1.8
2015 – Estimate %
70.8
18.4
7.7
CHANNEL REVENUE % SPLITS
RETAIL IS CHANGING
IT’S THE BIG DEBATE
IT’S THE BIG DEBATE
Do you need a mobile app if you already have a mobile website?
WOULD AN APP BENEFIT YOUR BUSINESS?
THE POQ STUDIO CHECKLIST o Significant income from online sales or a multi-channel
brand with a growing proportion of sales online.
o A loyal customer base.
o A high proportion of web visits from one mobile
platform
(iOS or Android).
ALREADY GOT A MOBILE WEBSITE?
WHY WOULD YOU NEED AN APP?We think this is the wrong question to ask.
The right one is:
Do your customers want to shop from you using a mobile
app?
ALREADY GOT A MOBILE WEBSITE?
WHY WOULD YOU NEED AN APP?
According to Econsultancy,
85% of consumers prefer
apps to mobile websites.
THE BENEFITS FOR CONSUMERS
Apps are immersive, with your product
images filling the full-screen.
They are faster, smoother to use, load
right from the customer’s homescreen,
and give brand updates in the form of
push notifications.
THE BENEFITS FOR RETAILERS:
o A new marketing channel.
o Target your most valuable customers.
o More features available.
o Better conversion rate.
APP VS MOBILE WEB:
WHAT DO CONSUMERS THINK?
There are two separate
audiences.
APP
“Because I’ve got the
apps that I tend to look
at regularly, that’s
where I’d start. I’d go
to my shopping folders,
start looking and just
click through and start
shopping“
MOBILE WEB
“I prefer the mobile web
because I'm often on
other websites and it's
easier to switch
between web pages
than to go in and out of
different apps.”.”
Quotes from consumer interviews conducted by Poq Studio
APP VS MOBILE WEB:
WHAT DO RETAILERS THINK?
“A mobile site is quick and convenient for
shoppers, who will maybe download your app
one day. An app is for your brand advocates,
where the key is loyalty and engagement“
Caroline Rolfe, eCommerce Director at Belstaff
o Fab.com made 50% of their $100m
online revenue through their mobile and
tablet apps
o Free People increased total sales by
10% with an iPhone app in the first
week of launching it.
SUCCESSFUL MCOMMERCE APPS
US BRANDS ARE SHOWING THE WAY
o A whole new sales channel – in-app
sales. Our data shows no
cannibalisation of other mobile sales.
o More than 100% increase in their mobile
conversion rate - Up from <1% to >2%
CASE STUDY
MODA IN PELLE – IPHONE APP
o A way to reach super-fans – 400%
increase of sessions after push-
notifications.
o High mobile retention - 30% of
downloads become monthly active
users.
CASE STUDY
MODA IN PELLE – IPHONE APP
MCOMMERCE INSIGHTS
FROM THE POQ MOBILE PLATFORM
o The peak time to shop for fashion on
mobile in London is 10.45pm – at home!
MCOMMERCE INSIGHTS
FROM THE POQ MOBILE PLATFORM
o Brands are getting a steady flow of
downloads from the iTunes Store and
through banners on their websites.
o On average downloads increase by
about 25% each month.
THE FUTURE OF MCOMMERCE
IS ROOTED IN PHYSICAL RETAIL
OnlineShopping Mobile
Physical Retail
THE FUTURE OF MCOMMERCE
IN-STORE INTERACTION
THE FUTURE OF MCOMMERCE
CONTEXT AND LOCATION AWARENESS
THE FUTURE OF MCOMMERCE
UNIVERSAL ANALYTICS
We’d love to help you engage with your most loyal
customer on mobile.
Talk to us to find out what we can do!
[email protected] 020 7749 7211poqstudio.com
