Population Health: A Consumer Driven Business Imperative–Provider Contracts (Physicians, NP/PAs)...
Transcript of Population Health: A Consumer Driven Business Imperative–Provider Contracts (Physicians, NP/PAs)...
David James MD, JD, CPE
Population Health: A Consumer Driven Business
Imperative
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Population Health: Changing Market Conditions
Changing Market Discussion Areas:
➢ Post Macra World
➢ Advanced Alternative Payment Models
➢ High Deductible Plans
➢ The Population Health Management as a Business Model
➢ The Rise of the Consumer
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$$$$$$$$$
$$$$$$$$$
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$
MLR = FFS + VB + Bundled/Cap Administrative
Costs
PCP CARE
MANAGEMENT
FEES (PMPM)ADMIN
COSTS /
CONTINGENCY
Fee-for-Service
Schedule
VB + Bundled/Cap
• Primary Care MDs
• Key Specialists
• Consulting
Specialists
• Hospitals
• Ancillary Providers
• Rx/Lab
• Other
CLINICAL
QUALITY
TARGETS
PATIENT
SATISFACTION
TARGETS
PLAN/CIO/ACO
SHARED
SAVINGS
$
Targets
Achieved
Top Line “Premium Revenue”
Provider Revenue Stream:In a Post Macra, Value Based, aAPM World
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MACRA:
Disruptive by design
MACRA is a game changer…the new law aims to fundamentally
change the health care payment system and drive the delivery of
health care in the futureMACRA offers significant
financial incentives to
participate in risk-bearing,
coordinated care models
and to move away from the
fee for service system
Bipartisan bill passed in
2015 to replace Medicare
sustainable growth rate
(SGR)
Combines PQRS (quality
reporting), VM (Value
Modifier) and MU
(Meaningful Use)
into one program
MACRA establishes a path
toward a new payment
system
Payment systems under
MACRA:
MIPS (Merit-Based
Incentive Payment System)
aAPM (advanced
Alternative Payment
Models)
Final rules to be released
by Nov 1, 2016
Data collection
(performance period) to
begin January 2017, with
payment changes
beginning January 2019
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MACRA:“MIPS” Reporting
• Like MU
• Report measures of patient engagement & information exchange
• Like PCMH
• Report on practice activities – over 90 to choose from
• Like PQRS
• Report 6 measures
Quality
(50%)
Resource Use
(10%)
Clinical Activities
(CPIA)
(15%)
(Resource
Use increases
to 30% by
2019)
(Quality
decreases to
30% by 2019)
Advancing
Care Info
(ACI)
(25%)
• Like VBPM
• Total per capita cost
calculation, Part A & Part
B, attributed to physician
(ties physician to hospital
cost)
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Maximum Incentives: Only for High MIPS Performers
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Implications of MACRA:Private Physicians
7
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Timeline for MACRA Implementation
Source: Public Law 114-10 (April 16, 2015)
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Population Health Management:Clinical Integration as
a business model
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Customer Requirements (Measures)
Patient
• Health, Safety, Compassion, Transparency
• Access, Convenience,Time
Primary Provider
• Strong performance based Payer/Employment contracting
• Clinical/Operational Practice Support
Employer/Payer
• Manageable Cost PMPM
– PCP Sensitive Admissions
– ED utilization
– High end testing/diagnostics
– Specialty referrals
– Cost/DRG
– EBC/formulary adherence
Community
• Manageable Per Capita Cost
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Upstream Factors(Measures)
Socio-economic Factors
• Community Health Assessment Measures
– City/County level indicators:
• Insurance Coverage
• Preventative care delivery rates
• Demographic stratification
• Government Relations Measures
• Community Agency / Stakeholder Measures
• Community project implementation / deployment Measures
Physical Environment Factors
• Community Health Assessment Measures
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Individual Resilience Factors(Measures)
Genetic Factors
– Screening Rates
– Prevalence Rates
Behavioral Factors
– Modifiable Risk Factors
• Tobacco, Ethanol, Activity, Diet
– HRA Results
– Online wellness plan enrollment
– Compliance Measures
• Payer/Employer Incentive Plans
• Preventive Care
– Immunization rates
– Screening rates
– Exams
• Chronic Disease
– Exam, Tests
– Medication Adherence
Physiologic Factors
• Community Health Assessment
– Prevalence/Age of onset:
• HTN; Lipid disorders Obesity,
Diabetes, CAD . . .
Spiritual Factors
– Affiliation rates
– Faith based community support
activities
– Chaplaincy
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Intermediate Medical Outcomes (Measures)
Disease Burden
• Preventive & Chronic Disease Management Outcomes (MIPS Domain 1)
– HEDIS/GPRO/PQRS/Payer “ACO Measures of Excellence”
• BMI, HTN, Lipids, Medications, HbA1c, Cancer screens…
• Behavioral Health Management Measures
– Depression, Anxiety
Experience of Care
• Patient Satisfaction “CAHPS” (the Care Giver)
• Workforce Satisfaction – Employment engagement score relationship
• IOM Key Dimensions (the Care Given)
– Safe: adverse events/injuries, mortality
– Effective: successful outcomes
– Timely: access…. time as a commodity
– Efficient: Cost effectiveness
– Pt. centered: Engagement
– Equitable: Community Benefit
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Community Health Outcomes
Health Function
• Community Health Assessment
– Global single question
– Multi-domain rollup assessments
– Health Life Expectancy (HLE)
Mortality
• Community Health Assessment
– Overall Life Expectancy
– Mortality Ratios
– Years of healthy life lost
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Health Promotion Portfolio
Product / Service / Program Solutions
• Customer Engagement / Self-Management Tools
– Patient Portal
• Access, Education, Informed Consent, Scheduling, Registration / Demographics, Retail
purchasing, Web Based Care Navigation, Personal Health Record/Monitoring
– e-Health
• Integrated home / mobile device applications
• Health promotion
– Employer/Insurer Based Programs/Clinics/Navigation
• Wellness / Prevention Programs
• HRA’s, Biometrics
• Occupational Medicine/Total Employee Health
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Prevention & Disease Management Portfolio
• Performance Based Payer Contracts – Employer/Insurer based Benefit Designs, aAPMs
– PND/CIN Management, Contracting Requirements
– TPA/Claims Administration
• Performance Based Provider Contracting
– Provider Contracts (Physicians, NP/PAs)
– Provider Compacts (Physicians, NP/PAs
• PCMH– Implement, Operationalize, achieve NCQA Domains
– Consumer Driven Care: Urgent Care, Retail Care, Virtual Care
– Clinical Access Center/Nurse Triage
– Behavioral Health Integration
– COEs, PCMH-N
• EMR Deployment MIPS Domain 2
– End User Experience Optimization
– Decision Support
– MU attestation (ACI)
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Prevention & Disease Management Portfolio
• Quality Management Systems (DMAIC Model) MIPS Domain 1, 3
• Data Analytics (Quality/Cost)
• Actionable End User Reporting
• Clinical Protocol/Process/Supply Chain Mgmt (LEAN 6sigma)
• CIN Utilization Decision Support/Management
• Risk Stratified Care/Case Management (QMS Required) MIPS Domain 4
– Primary/Ambulatory Care Mgmt(Low/moderate Risk: Provider Patient Panel)
– Point of Care Gap Closure
– CDI/HCC
– Outreach
– Ambulatory Services Navigation
– Pre/Post Acute Care Mgmt (Moderate/Complex Risk: ACO/Insurer Member Panels)
– Complex Case Mgmt/Outreach, Virtual Monitoring
– Home Care, Hospice, LTC, PCP Navigation
– Acute Care (High Risk: )
– Hospitalist Medicine/MDR Programs/PCMH Integration
– Acute Care/Transition Care Navigation
• Community Health Assessment
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Changing Market Conditions:Population Health Management Framework
Health Promotion
• Consumer Engagement
• e-Health
• Wellness / HRA
• Occupational Medicine
Prevention & Disease Mgmt
Population Health
Management Platform
The “Triple Aim”
Upstream Factors
• Socio-Economic
• Physical Environment
Factors
Individual Resilience Medical Outcomes Community Health
Outcomes• Genetic Factors
• Behavioral Factors
• Physiologic Factors
• Spiritual Factors
• Quality of Care
• Experience of Care
• Total Cost of Care• Health Function
• Mortality
Customer
Requirements
• Health / Well Being
• Performance Contracts
• Affordability
HO
W?
Abstracted from IHI
WH
AT
?
WH
Y?
• Performance Based Contracts
• PCMH Domains, EMR
• Stratified Care Management
• Quality Management Systems
• Performance Management
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Population Health Management (as an MSO)
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Portfolio of Services
Health Promotion
Patient Monitoring
ProgramsWellness
HRA eHealth Education
Prevention / CDM
PHM Readiness
AssessmentPCMH
Care
Navigation
EMR,
PM Systems
Data
Analytics
Performance
Contracts
Value Based
Benefit
Designs
Utilization &
Case
Management
TPA
Services
Preventive
Care
Management
Chronic
Disease and
Medication
Management
Customers
1. Physicians, IPAs, ACOs
2. Patients
3. Employers, Payors
4. Acute Care
Service Components
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$
Population Health ManagementClaims Data EMR Data Managed Care Operations
Smart Registries Risk Stratification Data Analytics
WellnessDisease Management
Low / Rising Risk
ModerateRisk
High Risk End of LifeBu
sin
ess
Inte
llige
nce
Outpatient / Ambulatory Care Management Inpatient / Acute Care Navigation Management
Every DayWell
• PCMH, SM&R
• COE’s
• Ancillaries
• Clinical Access Center
• TeleMed
• Home Care
• Monitoring
• DME
• Senior Living• LTC• SNF• LTAC
IRF, TIRR ED Hospital Hospice
Gro
un
d O
per
atio
ns
• PCPs
• Extensivists
Consumer Engagement Provider
Platform (CS, ES)
Primary Care (PCPs)
Specialty Care (OP)
Hospitalists / Intensivists
ED, PM&R, Specialists (IP)
Supportive Medicine
& Hospice Care
Member Health Management
$$ $$$ $$$$ $$
Dashboards Reports Registries Communications Targeted Interventions Focused Outreach
Clinical Ops Specialists / Health Navigators & Coaches / My Health Advocate Case Managers / Social Workers / Discharge Planners / UR / CDI
Population Health Management Paradigm:Right Care, Right Place, Right Price
Consumer Solutions for a
Primary Care Continuum“Taking the Walls off of the Medical Home”
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Consumer Solutions – Environmental AssessmentAmong Many Consumer Demands, Three Are Most Pressing
Competitive Ambulatory Assets Meet Patient Demands
Top Priorities for Meeting Consumer Preference
$Affordability On-Demand Access Tailored Service
▪ Reasonable price
compared to similar
options
▪ Clear pricing to
streamline payment
▪ Guidance on which
sites are most
affordable
▪ Immediate availability
▪ Broad range of hours
open
▪ Rapid completion of
service
▪ Geographic proximity
to home, work,
errands
▪ Comprehensive visit
length
▪ Provider interaction
matches expectation
▪ Delivery options
tailored to specific
need
30Source: Advisory Board
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Consumer Solutions – Environmental AssessmentThe Emerging Era of Consumer-Driven Growth
Converting Consumer Preference into Profitable Growth
Maintaining
Share at Risk
Growing as a
Coordinated Network
Preserving Share
Through
Affordability
I
Driving Volumes
with On-Demand
Access
II
IIIUnlocking Value
Through Tailored
Service
1 Attracting Price-Sensitive Consumers
with Competitive Offerings
2 Generating Direct Revenue
From Access Points
3 Converting Initial Visit
To Future Revenue
4 Embracing Premium
Payment Models
5 Accommodating Excess
Primary Care Demand
Consumer
Demands
31
Gro
wth
Source: Advisory Board
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2 Million
Covered
Lives
Consumer Solutions – Strategic Intent
Grow Covered
Lives Under Management
Retain Patient within the System
Increase Consumer
Engagement
Lower Total Cost of Care
32
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Environmental Assessment:The “Consumer Driven” Medical Home
Consumer ACCESSPCP
PCMHSpecialists,
Hospitals,
& Facilities“extended hours”
ACCESSConsumerPCP
PCMHSpecialists,
Hospitals,
& Facilities“extended hours”
“Bricks”▪ CCC▪ Urgent Care▪ Retail▪ Employer Solutions
“TeleFix”
Clinical AccessCenter
▪ Scheduling/Referrals▪ Nurse Triage▪ Telemedicine/Video
“Clicks”“EveryDay Well”
▪ Web Portals
▪ Device Apps
KEY TRANSITION
CustomerDirected
MHDirected
From Non Discriminating
To Loyalty
33
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Consumer Solutions – Tactical Infrastructure
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Bricks• PCMH Clinics
• Convenient Care Centers (CCC)
• Urgent Care Clinics (UCC)
• Retail Care Clinics (RCC)
Clicks• Patient Portal
• Open Access Scheduling (ScheduleNow)
• Apps
• “EveryDay Well” Umbrella Brand
TeleCare• TeleCare Center
(TCC)• Centralized
Scheduling
• Clinical Support –RN Triage & Care Coordination
• Telemedicine
• Patient Concierge Services
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7
→ Insurance Companies
→ Urgent Care Facilities
→ Media
→ 3rd Party Stakeholders
→ Employers
Consumer Solutions – Tactical Infrastructure“Bricks” Urgent Care – The Retail Revolution
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➢ IT Integration▪ HIE
▪ ScheduleNow
➢ ACO Integration▪ CPC
▪ Adult and Pediatric Protocols
➢ Clinical Operations▪ Exclusive MD oversite
▪ APP Activities: float pools, CME
▪ Pediatric service
▪ Employer solutions
▪ Vaccines, VFC, flu shots
➢ Marketing▪ Co-branding re-launch
▪ Website & Collateral
▪ Campaigns
➢ Ambulatory Integration▪ Centralized Scheduling & PCS
▪ MHDL
Consumer Solutions – Tactical Infrastructure“Bricks” - Retail Medicine Partnership
Full Integration Workstreams
36
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Geographic PCMH - Growth Accelerator
Integrated Network - -
Growth & Brand Loyalty
Consumer Care Continuum – Payer/ACO Growth
Access & Panel - Growth Accelerator
Employer Solutions
– Occ Med Growth
Consumer Solutions – Tactical Infrastructure“Bricks” Urgent Care – 5 Strategic Growth
Imperatives
37
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Consumer Solutions – Tactical Infrastructure“Bricks” Urgent Care – Primary Care Oriented
Advertising
38
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Consumer Solutions – Tactical Infrastructure“Clicks” - Digitization Transforms Industries
39
- 40 -Source: Accenture
Consumer Solutions – Tactical Infrastructure“Clicks” – Customers Demanding Digital Enablement
40
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Today
With no single user experience or identity, we offer:
• Too many logins
• Desktop-oriented design
• Up to 7 steps to access some features
Digital Engagement
Consumer Solutions – Tactical Infrastructure“Clicks” – Customers Demanding Digital Enablement
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Spring
2017
Digital Engagement
• One login, one customer identity• A single, consistent user experience• Device agnostic Mobile-first design
• Customer-managed preferences• No more than 3 steps to access
a feature
Through Digital Engagement we’ll provide:
Consumer Solutions – Tactical Infrastructure“Clicks” – Customers Demanding Digital Enablement
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IntroducingEveryDay Well
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IntroducingEveryDay Well
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Consumers & Employers want
“on-demand” access to
Primary Care
By optimizing provider capacity, we can increase
panel size
Competitive market game-changer with
advent of virtualization
→ Cleveland Clinic licensed to practice
telemedicine in Houston
→ Walgreens to provide telemedicine in
25 states by end of 2016
Consumer demand for TeleCare will
increase proportionately with
improved technology
MHMG – Meeting the needs of our patients & providers
Consumer Solutions – Tactical Infrastructure“TeleCare” – Strategic Imperative
45
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Practice Operation
Virtual Medicine
Clinical Services
Care & Case Management
Integration
✓ Centralized Scheduling & Ins. Verific.
▪ Patient Navigators
▪ Appox. 400K Calls Answered
Annually
✓ Outreach campaigns I.e. Superbowl VIP
Line, Medicare RAF Visit, etc.
✓ On-Call 24/7 Physician Answering Svc.
▪ 100% in-house – (Future State)
✓ Clinical Support:
▪ Rx refill and labs
▪ Health outreach campaigns
✓ Nurse advice/triage (After hour support )
✓ Virtual Visits
▪ Acute/chronic care
▪ Employer Solution
▪ Wellness
✓ Patient portal optimization
✓ Post-hospital discharge
PCP Follow Up Appointment Coordination
Pre/Post Acute Services Integration
46
Consumer Solutions:
Clinical Access Center
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1. Established MHMG Patients
2. Health Solutions
3. ACO
4. Employers
5. Open Market
Target Population (Phased)
➢Virtual Visits for
common ailments▪ Colds, coughs, sinusitis, UTI,
allergies, RX refills, etc.
Scope of Services
➢Bill to Insurance
➢Flat Rate Fee (if not a covered service)
Billing
➢HIPAA-compliant web-based solution▪ iPad, laptop & smartphone enabledInfrastructure
Consumer Solutions – Tactical Infrastructure“TeleCare” – Advance to TeleVideo
47
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• 6 (Tier 1) Clinics
− Integrated into the UCs
• 3 (Tier 2) Clinics
− Katy, Wharton, Sugar Land
• MH Occupation Health Clinics
(for MH employees)
• 8 Employer Onsite Clinics
• 54 Work Link Contracts
• 3 Clinics
− Memorial City
− The Woodlands
− Downtown
• 63 Employer Contracts
− Be Well @ Shell physicals
(1,500+ annually)
• Services to over 60+
employers in Houston
(including MH)
− Flu shots
− Biometric screenings
• 3 onsite employer based
RNs for chronic care, triage
and navigation
− Turner
− Friedkin
− SW Airlines
• 5 Employer Onsite Clinics
− Conoco
− Downtown
− Conroe ISD
− Phillips66
− Goodman
48
Primary
Care(onsite/near-site)
Health
and
Wellness
Employer Solutions: EveryDay Well, at Work
Occupational
Medicine(onsite/near-site)
Executive
Health
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1. Environmental Assessment – B2B and B2C
▪ The payor market is rapidly changing with dramatic shifts in demands of
consumers, employers and insurers. As to our response, it’s not whether, but
how?; not if, but when?…
2. Primary Care/Medical Home 2.0 – Covered Lives
▪ Transformational approach to ambulatory primary care into a consumer
centric array of integrated, branded market channels designed to develop a
large and loyal customer base capable of efficient, stratified management:
right care, right place, right time, right cost.
3. Infrastructure Deployment – Market Segment Access
▪ Aged, Complex disease, Millennial, School age, Young parents, Sandwich
generation, underinsured.
▪ Consumer Engagement requires Market driven, tailored infrastructure.
49
Consumer SolutionsInnovating to Primary Care 2.0