Popular Smartphone Apps in Singapore
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23-Aug-2014 -
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Transcript of Popular Smartphone Apps in Singapore
Popular Smartphone Apps
in Singapore
Information retrieved 19th May 2014
SITEENGINE INC.
http://www.siteengine.co.jp/en/
Android Applications
Information retrieved 19th May 2014
Top Free Apps on Android
App Name Category
1 WhatsApp Messenger Communication
2 Facebook Social
3 Viber Communication
4 Facebook Messenger Communication
5 Skype – free IM & video calls Communication
6 Don’t Tap The White Tile Games: Arcade
7 WeChat Communication
8 Clean Master – Free Optimizer Tools
9 Instagram Social
10 Candy Crush Saga Games: Casual
http://www.appannie.com/apps/google-play/top/singapore/
1. WhatsApp Messenger
A cross-platform mobile messaging app.
Available for iPhone, BlackBerry, Android, Windows Phone and Nokia.
Uses the mobile phone internet data plan to send messages.
Users can also create groups, send each other unlimited images, video and audio media messages.
500 million active users worldwide.
https://play.google.com/store/apps/details?id=com.whatsapphttp://www.forbes.com/sites/amitchowdhry/2014/04/22/whatsapp-hits-500-million-users/
2. Facebook
Facebook mobile application
Share updates, photos and videos
Platform for texting, chatting and group conversations
Platform for games and other applications
https://play.google.com/store/apps/details?id=com.facebook.katana
3. Viber
Free texts, calls, photo and video messages to Viberusers worldwide over Wifi or 3G
Calls to non-Viber mobile and landline numbers at low rates
Available on desktop, IPhone, Android, Windows phones, Blackberries, Bada and Nokia
Syncs with the user’s mobile contact list
More than 200 million users worldwide
https://play.google.com/store/apps/details?id=com.viber.voip
4. Facebook Messenger
Facebook chat mobile application
Platform for texting Facebook friends and mobile contacts using the phone’s mobile data plan
Free calls worldwide
Does not require Facebook to be open
https://play.google.com/store/apps/details?id=com.facebook.orca
5. Skype – free IM & video calls
Skype mobile application.
Utilizes the phone’s mobile data plan
Free instant messaging services
Free face to face video and voice calls over a 3G or Wificonnection
Low cost calls and text messages to mobiles and landlines.
Free photo, video and other file sharing services
https://play.google.com/store/apps/details?id=com.skype.raider
Top Paid Apps on Android
App Name Category
1 Minecraft – Pocket Edition Games: Arcade
2 SwiftKey Keyboard Productivity
3 Poweramp Full Version Unlocker Music & Audio
4 Titanium Backup PRO Key ★root Tools
5 Nova Launcher Prime Personalization
6 TuneIn Radio Pro Music & Audio
7 Quizdell PREMIUM Games: Trivia
8 Monument Valley Puzzle
9 Root Explorer Productivity
10 Swype Keyboard Productivity
http://www.appannie.com/apps/google-play/top/singapore/
1. Minecraft – Pocket Edition
USD6.99 in the Android store (¥600)
Adventure game
Place blocks to build things
Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds
https://play.google.com/store/apps/details?id=com.mojang.minecraftpe
2. SwiftKey Keyboard
USD3.99 in the Android store (¥299)
Keyboard application
Provides autocorrect and next-word predictions
Available in 61 languages (up to 3 can be enabled at once)
Offers tapping and gesture typing
https://play.google.com/store/apps/details?id=com.touchtype.swiftkey
3. Poweramp Full Version Unlocker
USD3.99 in the Android store (¥408)
Music application
Music player with features like gapless play, an equalization system, crossfade
Supports most popular music file formats
1million+ users worldwide
https://play.google.com/store/apps/details?id=com.maxmpz.audioplayer.unlock
4. Titanium Backup PRO Key ★root
USD5.99 in the Android store (¥694)
Backup application
Requires the Titanium Backup (free) app
Offers a number of features including: Restore individual applications + data from backups Migrate system data across different ROMs Encryption Syncing to Dropbox, Box and Google Drive
https://play.google.com/store/apps/details?id=com.keramidas.TitaniumBackupPro
5. Nova Launcher Prime
USD4.00 in the Android store (¥400)
Home screen replacement for Android 4.0+
Offers features including: Color/Icon Themes Scrollable Dock Folder Icons Folders in App Drawer Dock swipes Custom tabs
https://play.google.com/store/apps/details?id=com.teslacoilsw.launcher.primehttp://play.google.com/store/apps/details?id=com.teslacoilsw.launcher
iOS Applications
Information retrieved 19th May 2014
Top Free Apps on iOS
App Name Category
1 100 Balls Games
2Calendars 5 – Smart Calendar and Task Manager with Google Calendar Sync
Productivity
3 Flappy Bird – New Season Entertainment
4 Creative Kill 2 – Stickman Edition Games
5 ActiveSG Sports
6 Starbucks Singapore Food and Drink
7 Make It Rain: The Love of Money Games
8 2048 Games
9 Angry Birds Epic Games
10 Piano Tiles – Don’t Tap the White Tile Games
http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
1. 100 Balls
Game Application
Objective is to fill moving cups with falling balls
Tests users reactions in a single tap games
Short game (~5 min)
In-App Purchases: Yes
https://itunes.apple.com/us/app/100-balls/id848218959?mt=8
2. Calendars 5
Calendar Application
Natural language input
Task manager
Event-focused interface
Works online and offline
In-App Purchases: No
(was free for a short period of time, currently a paid application (US2.99) )
https://itunes.apple.com/app/id697927927
3. Flappy Bird – New Season
Game Application
Simple gaming interface
Tap to fly
Avoid pipes and try to get 4 medals
In-App Purchases: No
https://itunes.apple.com/app/id830258023
4. Creative Kill 2 –Stickman Edition
Game Application
Simple gaming interface
Point-and-click stickman action game
In-App Purchases: No
https://itunes.apple.com/app/id874727490
5. ActiveSG
Local Singapore application
For exploring sports and activity venues located throughout Singapore.
Make searches, reservations, registrations, purchases and quick payments
Real-time access to all facilities and programmes made available to the public by Sport Singapore
In-App Purchases: No
https://itunes.apple.com/app/id827595244
Top Paid Apps on iOS
App Name Category
1 Afterlight Photo and Video
2 Sleep Cycle alarm clock Health and Fitness
3 The Amazing Spider-Man 2 Games
4 gothere.sg Travel
5 Minecraft – Pocket Edition Games
6 Heads Up! Games
7 Cool Lock Screens Lifestyle
8 Ultimate Guitar Tabs Music
9 Mextures Photo and Video
10 A Dark Room Games
http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
1. Afterlight
USD0.99
Photo editing application
Simple design
15 Adjustment tools, 59 filters, 66 textures, 77 frames
In-App Purchases: Yes
https://itunes.apple.com/app/id573116090
2. Sleep Cycle alarm clock
USD0.99
Alarm clock application
Uses the accelerometer in the iPhone to monitor movement during sleep
Finds the optimal time to wake you up during a 30 minute window that ends at the user set alarm time
Sleep statistics and graphs for every night
In-App Purchases: Yes
https://itunes.apple.com/app/id320606217
3. The Amazing Spider-Man 2
USD4.99
Official game of the Amazing Spider-Man 2 movie
Users play as Spider-Man
Original storyline that expands on the film
New characters and Spider-Man suits, high quality voice acting and cinematic cut scenes
In-App Purchases: Yes
https://itunes.apple.com/app/id779561331
4. gothere.sg
USD3.99
Map application
Directions within Singapore (with estimated trip duration, fare and time)
Compare between alternative routes
Search for popular locations and points of interest
In-App Purchases: No
https://itunes.apple.com/app/id348131804
5. Minecraft – Pocket Edition
USD6.99
Adventure game
Place blocks to build things
Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds
Ranks No.1 in Top Paid Apps on Android
In-App Purchases: No
https://itunes.apple.com/app/id479516143
Top Grossing Applications
Information retrieved 19th May 2014
Top Grossing
Android iOS
1 Clash of Clans Brave Frontier
2 Brave Frontier Clash of Clans
3 Kung Fu House-english Candy Crush Saga
4 Castle Clash Battle Camp
5 Ace Fishing: Wild Catch Game of War – Fire Age
6 Candy Crush Saga Slotomania – FREE Slots
7 Slotomania – FREE Slots LINE COOKIE RUN
8 LINE COOKIE RUN Boom Beach
9 媚姬Online 三国志ONLINE
10 Farm Heroes Saga 媚姬Online
http://www.appannie.com/apps/google-play/top/singapore/
http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
Brave Frontier
• Free to play
• In-App Purchases: Yes
• Classic style role-playing game
• Team up with friends
• Over 100 missions
• Collect pixel-crafted heroes
• Compete in the arena to receive rewards.
https://play.google.com/store/apps/details?id=sg.gumi.bravefrontierhttps://itunes.apple.com/app/id694609161
Clash of Clans
• Free to play
• In-App Purchases: Yes
• Combat strategy game
• Build a village, train troops and battle with other players online
• Join or create your own clan
• Strategic planning and competitive fast-paced combats.
https://play.google.com/store/apps/details?id=com.supercell.clashofclanshttps://itunes.apple.com/app/id529479190
Smartphone Usage in Singapore
Smartphone users in Singapore
• Smartphone penetration at 87% (2013).
http://www.nielsen.com/sg/en/insights/news/2013/the-asian-mobile-consumer-decoded0.htmlhttp://www.ida.gov.sg/~/media/Files/Infocomm%20Landscape/Facts%20and%20Figures/SurveyReport/2012/2012HHmgt.pdf
56
94 95
78
46
15
65
PERCENTAGE OF COHORT
Smartphone User Demographics 2012
7 - 14 years 15 - 24 years 25 - 34 years 35 - 49 years 50 - 59 years 60 years and above All residents
Smartphone usage in Singapore
• Mobile data usage has been increasing over the years.• From 0.68 Petabytes in 2008 to 7.66 in 2013.
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications#9
Smartphone market sharein Singapore
• Samsung has the largest market share in Singapore currently (based on shipments).
http://www.straitstimes.com/breaking-news/singapore/story/galaxy-s5-not-game-changer-it-will-help-samsung-take-the-lead-20140226
Mobile Phone usage in Singapore
• General mobile-related activity levels across different time zones of the day Singapore vs Japan comparison:
http://discovermobilelife.com/
Android vs iOS in Singapore
• On overall, Android has a larger market share.
• The iOS market share has been declining. • The Android market share is on the rise.
http://www.reuters.com/article/2013/01/27/us-apple-asia-idUSBRE90Q0IV20130127https://www.comscore.com/Insights/Blog/Mobile_Device_Usage_Singapore_vs_Hong_Kong#imageview[singapore_vs_hongkong]/1/
20
43
55.8
72
50
39.8
0
10
20
30
40
50
60
70
80
JAN-12 JAN-13 2014
Market Share
Android iOS
About us
Website: http://www.siteengine.co.jp/en/
Facebook: http://www.facebook.com/siteengine (Japanese)
Email: [email protected]
SITEENGINE INC. is a webmarketing agency for South East Asia market
based in Tokyo, Japan.
We help brands to expand their business in South East Asia.
We translate websites and ads into
Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese,
Khmer and Japanese.
We have an affiliate in Bangkok, Thailand.