POPULAR CULTURE CHAPTER 27, SECTION 3. THE ERA OF MASS MEDIA Mass Media: Define: – The means of...
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Transcript of POPULAR CULTURE CHAPTER 27, SECTION 3. THE ERA OF MASS MEDIA Mass Media: Define: – The means of...
THE ERA OF MASS MEDIA
Mass Media: Define:– The means of communication that reach large audiences– Examples?
Television becomes powerful– Why?
Novelty of televisions & TV shows F.C.C. expands licenses granted to new TV stations
– Define: “F.C.C.” Affordability of TV sets
– Popularity of TV shows; Examples: I Love Lucy Ozzie and Harriet Father Knows Best
– 1952 – 56: “The Golden Age of Television”
THE ERA OF MASS MEDIA (CONT’D.)
RADIO & MOVIES– Post-War prediction: Movies and Radio would disappear due to TV popularity– Reality: It didn’t happen– Why Not?
Both forms of entertainment were still popular w/many people Both forms of entertainment made adjustments to their operations that allowed them to survive
– Examples?– Radio:
Radio didn’t try to compete w/TV for nation-wide audiences Radio stations start to focus on local news, shows, etc.
– Movies: Movies take advantage of weaknesses in TV images Movies could use color, large size & “stereophonic” sound; TVs couldn’t
– Famous movies: Ben-Hur North by Northwest
– Famous movie personalities/actors/directors: Alfred Hitchcock James Dean Cary Garnt
BIRTH OF A COUNTERCULTURE
The “Beat” Movement When? Mid-late 50’s Where?
– San Francisco– New York (Greenwich Village)– Los Angeles
Why those areas? Did What?
– Attempted to express views, philosophy in a more non-conformist way– Wanted to reach a “higher consciousness” through non-Western religious ideas,
unconventional music & drugs “Coffeehouses”: Where Beat followers, called Beatniks, would gather to
recite poetry, play music, etc. Pros?* Cons?*
– See bottom, p. 815
ROCK AND ROLL
Origins: – African-American rhythm & blues (R&B)– Some “Rockabilly” influence– Introduction of the electric guitar
“Rock ‘N Roll” : 1951 – Alan Freed, Cleveland, OH “DJ” (“disc jockey”) Who?
– Musicians: Chuck Berry Little Richard Buddy Holly Elvis Presley
– TV Show Hosts: Ed Sullivan Dick Clark – American Bandstand