POPPING NEW LIFE INTO ANANCIENT SNACKSPINS Update for Naturally Boulder – March 2018

POPPING NEW LIFE INTO AN ANCIENT SNACK

Popcorn products with elevated health & wellness claims seem to be pulling ahead of the pack

SPINSscan Natural and Specialty Gourmet (proprietary), SPINScan Conventional Multi Outlet (powered by IRI), 13 Quads Ending 2017-Dec-31.

Sales show popcorn is an increasingly popular snack, growing by $42.5 million over the last year. Layering in SPINS attributes illuminates a few trends popping up on shelves, such as:

✓ Labeled Non-GMO✓ Labeled Gluten-Free✓ Functional Ingredient

$1.2B

3.6%

Dollar Sales in 2017

Dollar Growth Year-over-year

POPPING NEW LIFE INTO AN ANCIENT SNACK

Sales of popcorn with non-GMO and gluten-free label claims are up

SPINSscan Natural and Specialty Gourmet (proprietary), SPINScan Conventional Multi Outlet (powered by IRI), 13 Quads Ending 2017-Dec-31.

Popcorn is naturally gluten-free, but gluten is often added to retail popcorn snacks via flavorings, oils, and

seasonings, so gluten-free label language or certification adds transparency for consumers following a special diet.

GLUTEN FREE

GMOFREE

$483M

5.0%

$731M

23.8%

POPPING NEW LIFE INTO AN ANCIENT SNACK

Added functional ingredients also stand out among popcorn products

Living Intentions’ lineup of Activated Superfood Popcorn features ingredients such as maca root, maqui berry, and turmeric.

Shawnee’s Greenthumb Popcorn contains organic spirulina, along with beet, carrot, cayenne, kelp, and turmeric powders.

POPPING NEW LIFE INTO AN ANCIENT SNACK

Innovative brands are breaking the mold with contemporary gourmet and international flavors

Premium fats have emerged as a hallmark of high-quality popcorn snacks, too. LesserEvil’s line includes avocado oil, coconut oil, and grass-fed ghee across its various flavors.

On the sweet side Zesty and vegetalWith a spicy kick

QUESTIONS?CONTACT US:Bart Henyan | bhenyan@spins.com