Popcult Credential (updated17.11.16)

of whatinterest people.be part

We handle total of 16 multinational and local clients, and we believe that it doesn’t matter where the brands are come from, a relevant and entertaining idea is needed to be noticed in this

cluttered & diverse market of Indonesia.

16Our expertise is simple, helping brands focus on entertaining like no brands has entertained before

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Creatively Led. Pop Culture Driven.Humanity Obsessed. Result Proven.

Popcult is an independent full-service advertising agency. We are comprised of experienced strategist, creatives, technologists, designers, data analysts and trend hunters. Together we form a passionate collective dedicated to creating the most meaningful and effective solutions for progressive brands.

AboutSkillBiographyProjectClientsAnalysisContact

ad agency

brands have chosen us!

observe infiltrate optimize

Our first step is to talk with you, listen to what your goals or what

your problems are.

Then we infiltrate the most popular culture in our target

audience and use it to convey the solution.

Keep improving the content and the reach as we go.

OIO | Be patient, great things take process.As we understand our client’s need of immediate result, we try to make the campaign process as simple as possible. We do three basic steps for new challenges in which we believe can lead us to great results.


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• Audience Research and User Profiling

• Multi-platform Digital Toolkit Development

• Social Media Strategy• SEO Strategy• Listening & Analysing

• Branding and Art Direction• Creative Concept and Design• TVC • Print ad and collaterals• User Interface Design

And Digital Media And Creative Lab

We’re so much more than just a web design company… From branding, to websites and advertising, think of us as a one-stop shop for you and your business.

Digital Strategy Content Specialist


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• Popmedia specialises in successful online marketing campaigns. It will also optimize and report the progress of the campaign in real-time to provide our clients maximum flexibility. At the end of the campaign, Popmedia will analyze its success in order to improve the client's future campaigns. Popmedia will offer its clients the best methods and tools in planning and implementing a successful digital marketing. It will cut through the mumbo jumbo of mass marketing, increase sales, and enhance target audience satisfaction with the client’s company.

• The service includes the following: Design plan and strategy of online ads campaign, Brand and competitive analysis, Personalization and targeting, Online ads campaign management, Implementing the online ads campaign, Online ads optimization system, Tracking the online ads campaign's progress in real-time, Instant measurability for ROI analysis, Post-campaign analysis and reporting.

• Clients: Federal Oil, Taisho (Tempra & Counterpain), Indofood, Bogasari, Garuda food, Japfa.


ad agency Digital StrategyAnd Digital Media


ad agencylistening


• Has been in the industry for more than 10 years.

• Famous for his award winning work for XL, Smartfren telecom, 3telecom, Extra Joss & garuda food.

• Leading Drawing squad, a local agency to won a agency of year 2011 and 2012 in Pinasthika agency award.

• With more than 10 years experience in communication Industry, including multi national agency such us Leo Burnett, Mccan Erikson & Grey World Wide.

• Garuda Food, Nestle, Coca cola, Extra Joss, XL, Sampoerna, Philip Morris, Unilever, Reckitt Benckiser & Indosat were just a few clients he has worked with.

• Has been awarded in local and international for some of his best works.

Khairul AkbarCo Founder/ CEO

Dito DewantoCo Founder/ COO

Popcult is founded by an industry caliber.ad agency

our projectportfolio.


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#365alasan 2014On 2014, Nestle’s Bear Brand called several multinational

agencies & one local agency to solve their penetration issue. They want that younger people drink Bear Brand

and to those who already did to drink more often. Popcult as the only local agency won the pitch with the idea

#365alasan.

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We have found that as an established RTD milk Bear Brand has been consumed by older generations for various reasons. Everybody has their own unique reasons why they drank Bear Brand. So we asked

people to submit why they drink Bear brand through Twitter & Instagram and put the entries on website. Then we amplify the entries to create consideration for other people to drink Bear Brand while for the occasionally

drinkers, now they have more reasons why they should drink Bear Brand more often.


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This campaign involved KOL & Video blogger to trigger the submission. We also created Kaskus forum articles to

broaden the reach. At the end of the campaign we got 14,000 submissions from the target 5,000 submissions.


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https://www.youtube.com/watch?v=PuncMeGzpWQ

https://www.youtube.com/watch?v=1SLLsCE7uZE


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https://www.youtube.com/watch?v=JppU54lcRLw

https://www.youtube.com/watch?v=paKLONSfWkU

https://www.youtube.com/watch?v=Ev83SfNHzFk

Nestle Bear Brand was never created a digital asset before. Building a website for Bear brand was a challenge. The regulation so strict it took us 2 months just to finish get our permit from the regional.

Regional Challenge

The campaign main hub was web and mobile sites. A crawling tools inside the website crawled everything with #365alasan in Twitter & Instagram and displayed it as a nice gallery for readers.

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#BerbagiKemurnian campaign 2016


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Ini this campaign that held during 2016 Ramadhan season, Bear Brand inviting people to join a movement that acknowledge unsung heroes.


ad agency #BerbagiKemurnian campaign 2016. Supporting materials.

This campaign involved KOL & community to

trigger the submission. We also created video

forum articles to broaden the reach


ad agency #BerbagiKemurnian campaign 2016. Submissions.

AboutSkillBiographyPortfolioClientsAnalysisContact

ad agency

Nestle Bear Brand - Berbagi Kemurnian Ramadhan

https://www.youtube.com/watch?v=pxwnU1tx5Gg


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Nestle Bear Brand - Muda itu alasan

https://www.youtube.com/watch?v=J6xVR-yaOi0


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Nestle Bear Brand - Kemurnian Ramadhan

https://www.youtube.com/watch?v=p12h0lfIHz4


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May 2016 Awareness Campaign is Bear Brand Gold’s first stand alone

campaign. The campaign was meant to be very

subtle that we were not using hashtag. Our

influencers was asked to capture 2 variant of Bear Brand Gold in their daily activities. Each variants

represents specific moments. The campaign is quite successful in term

of getting positive and relevant comments

despite we can not track the organic growth due to

the absence of the hashtag.

Nestle Bear Brand Gold campaign 2016.


ad agency

#GoldCollabs is the first original submission campaign done by Bear

Brand Gold. The basic idea was to do specific trial campaign to premium healthy catering users by adding 2

variants of Bear Brand Gold inside the packages (lunch and dinner). Then we asked the target to submit photo along

with their package and Bear Brand Gold for prizes. We were not using influencer support other than the catering partner

so the reach was limited.

Nestle Bear Brand Gold x Skinny minies campaign 2016.


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In #PurityBearBrand, We try to throw the same message as Bear Brand White to see if there any rejection or approval from the audiences. We created premade post using illustration and posted

by the influencers . The symptoms were relevant to the influencers current condition/situation. Then on the second posts we asked the influencers to post their own content but still the same

message with the previous premade contents.

Nestle Bear Brand Gold campaign 2016.


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Nestle Bear Brand - Gold

This campaign involved KOL & Video blogger to trigger the

submission. We also created Kaskus forum articles to broaden

the reach. At the end of the campaign we got 14,000

submissions from the target 5,000 submissions.About

SkillBiographyProjectClientsAnalysisContact

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CounterpainOn 2014, Taisho called us to present our idea on what to do with Counterpain social media activation in a yearly

pitch. One month later, Counterpain became the second brand from Taisho that handled by us.

As a market leader, Counterpain wants to penetrate the market through community which physically active.

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CounterpainCounterpain had already loyal fans with high engagement. But the challenge was higher. Taisho wants us to have 4% PTAT in average for the whole year. With relatively limited media budget, we need to create super relevant content

to reach the KPI.


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http://www.apple.com


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http://www.apple.com

https://www.facebook.com/OneThousandSmile/videos/1055510034566160/

https://www.facebook.com/OneThousandSmile/videos/1032848966832267/


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Cheetos


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Cheetos is Popcult’s first multinational snack brand. we have known the brand since we were little and we are so

excited to actually handle it.


ad agencyCheetos #IceAge

challenge

Second snacks from Indofood, also our childhood favourites.

JetZ is going to rejuvenate their communication and product when

they handed us the business.


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La Fonte ProntoLa Fonte Pronto is a instant spaghetti from Indofood. It

wants to grab younger market who eat instant food on a daily basis. Our task is make LFP part of their daily habit.


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https://www.facebook.com/LaFontePronto/videos/

https://www.facebook.com/LaFontePronto/videos/567578626713432/

https://www.facebook.com/LaFontePronto/videos/


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Produgen #Twostories campaign

https://www.facebook.com/ProdugenOFFICIALS/videos/1759095961024800/



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Produgen #Twostories campaign




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Herbakoff #PakUhuk campaign

https://www.youtube.com/watch?v=kqWPZUuF3ec


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ad agencyFederal Oil

#specialjourneygoestosepang


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thanks foryour attention!

Visit our website http://www.popcult.co.id/

http://www.popcult.co.id/

Popcult Credential (updated17.11.16)

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