1. Welcome!
Popcorn Cinema
By Cheryl Vispo & Amanda Raimondo

2. Perspective
The internet has become a part of many people's lives and many marketers are bypassing traditional media for the internet. It only logical for businesses to use the internet. It is imperative that marketers are using the right tools to reach their target audience.
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According to comscore: advertisers are required to maximize the efficacy of their online ad dollars due to heightened media accountability and intense budget scrutiny. They need superior planning tools to design tactical campaigns and dependable ad effectiveness tools to measure the full impact of online marketing efforts.
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According to coremetrics, marketers need to engage, evolve and excel in online marketing optimization, which is through personalization, advertising and multichannel.
Personalization - knowing who the customers to raise the level of flowing traffic
Advertising - turning up the heat to spark interest to a site
Multichannel - building a solid foundation by integrating online with offline marketing efforts.
5. Overview
Blog Topic
Persona
Posts
Facebook, Twitter, YouTube Channel
Summary of performance
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Why write about movies?
Marketing students from Humber College, Toronto - share a love for all things film. Combine their passion to create a movie blog to share their opinion.
Unlikely duo that has no background in film. They are fuelled by their raw passion for cinema. They have a valid opinion about the films that they watch. They have turned their opinions into an online forum that allows them to speakopenly about the films they love to see.
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Persona:
Mackenzie Movieston
A young woman who is creative, eccentric and open-minded. She enjoys intellectual conversations and critiquing various forms of art. She is a thinker that stimulates her company with her abstract thought. She is often found in the center of a group at a party leading a deep conversation. Your IT girl.
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Blog Titles:
2010- The Year of the Black Swan Movie
Romantic Movie Comedy: No Strings Attached!
Movie: Who is Vicky Christina Barcelona?
The Wonderful World of Disney Movies
Magazine to Movie: The September Issue.
Hungover over the Hangover Movie
Epic Movie Legends of the Fall
Limitless The Clear Pill NZT The Movie
Toy Story 3 A movie that will make you laugh and cry
Chasing AmyA movie I have chased for years
Hes not that into youThe Movie
Source Code Refreshing Action Thriller Movie
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Google Analytics
Ice Rocket
Twitter
YouTube
Hubspot Graders
Facebook
Support and Analyze Popcorn Cinema blog
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Google Analytics -provides rich insights into the website traffic and marketing effectiveness of Popcorn Cinema.
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Ice Rocket allowed us to rank Popcorn Cinema compared to other blogs.
Ranked 7431 out of 29658.
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Along with Popcorn Cinema blog:
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Twitter helped create a larger network for the Popcorn Cinema blog and allowed us to give our followers real-time updates on our posts, current events and other related movie links.
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The Popcorn Cinema YouTube channel allowed our readers to view other related videos other than movie trailers, such as Oscar skits and director commentary. YouTube would is the perfect compliment because it only has video sharing content.
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The hubspot graders evaluates websites and Popcorn Cinema ranked 2,356,523 of 3,451,187 blogs. It is just the beginning for us! Popcorn Cinema is definitely aiming for the top!
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Popcorn Cinema has a Facebook page for their readers. The whole premise of Popcorn Cinema is creating an open dialogue about the movies that we all love. We want our audience to consider Popcorn Cinema as part of that network.
17. Business Overview
Blog: Keeping up to date posts with our blog was not difficult. However we found that one post a week did not create enough traffic after looking over our metrics.We have learned that blogging is a very critical part of marketing to help reach online consumers. We also learned to make sure our blogs were news worthy. Since our blog was based on movies it was important to critique the newest movies every week because older movie reviews are not what the general public is looking for.
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Somewhat difficult to gain like and get people to join our page.
Important Fact: 75% of young people access Facebook more than twice a day with an average of over 16 times a week.
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Popcorn Cinema has a Twitter page that keeps readers up-to-date with real-time news.
A challenge to gain followers.
Another new trend in social media is twitter and it is growing in popularity with 44% of twitter users are between the ages of 29-44
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Since Popcorn Cinema is about movies it was crucial for us to give our readers a taste and visuals to what we took the time to write about.
21. Recommendations
Recommendations to monetize Popcorn Cinema to become a viable business.
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Reach New Markets with a Global Audience
As a website, Popcorn Cinema will not be considered a local little business anymore. The website has the potential to be seen by millions across the globe as a viable business. It is the most cost effective way to do business internationally.
Present a Professional ImageFor a local blog, a well-designed web site is an excellent way of instilling confidence and appearing bigger. Also, in this modern age, customers and viewers assume that businesses already have a website. Competitors probably already have a presence on the web as well.
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Changes will be made to Popcorn Cinema to make it a more viable business
-Include more movie related content and news, such as the Oscars, Film Festivals, Directory commentary, etc., to create one destination for readers entertainment needs.
-Create more activities (polls, rating systems, etc.), to generate more interaction.
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Strategies to improve SEO:
Use key words in post titles and throughout content of blog that are relative to the subject matter.
Post current events related to movies to have viewers to ensure blog appears in the search engine.
Organize links from other sites to match the target market and theirsearch terms.
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Examples of Display Ads:
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Double click ad planner displays where ads based on blog content. Here is a list of the top ten websites where our ads should be displayed
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Social media campaign recommendations:
Continue using Facebook and Twitter and post content frequently on both sites to ensure readers are up-to-date with Popcorn Cinema blog.
Our campaign will center around two friends that watch movies together.
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Question:
To use Affiliate Marketing or Not to use Affiliate Marketing?
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Mobile Marketing: Placement of QR codes on Popcorn Cinema ads and DVDs of movies we have reviewed to access blog review.
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Rationale:
Popcorn Cinema aspires to progress naturally and gain following and popularity, however we are considering the power of internet marketing and social media to reach the top at a faster rate. We believe that SEO, PPC & Display Ads, PR releases, Email marketing, social media and mobile marketing all play a vital role and contribute to a strong marketing communications program.