Popai social inc. social networks en retail
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Social networks & retail! POPAI
28 september 2010Sonja Loth | Social Inc.
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Social Networks & retail
1. Belang social networks voor retail
2. De winkel in het sociale netwerk
3. Het social network in de virtuele winkel
4. Social networks op fysieke locaties
5. Ook consumenten bundelen de krachten
6. Conclusies
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Belang social networks voor retail
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Social networks populairder dan …
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Het is de plek waar je mensen,
meningen en informatie vindt,
zoekt en adviseert
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Je product / merk wordt er NU
bediscussieerd
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neem dus deel aan deze
interacties en stimuleer ze
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Relevante merken worden er gevolgd
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Wees daarom aanwezig en vindt
aansluiting
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Kom in de ‘inner circle’ van
je doelgroep
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want merken die gevolgd worden
op Twitter en Facebook kennen
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een stijging in merkvoorkeur van
zo’n 79%…
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en een stijging in aankoopintentie
van zo’n 59%!
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Bovendien zijn Twitteraars de
meest invloedrijke consumenten
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Daarom:
3 manieren om social networks te
integreren in de shop- en
merkbeleving…
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De winkel / het product in het social
network
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Twitterende bakker
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ShopFans Facebook app
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De Bijenkorf DDD op Twitter en Facebook
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Exclusivity; a small world
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Ikea – individuele vestiging op Facebook
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Hi online klantenservice (webcare) op Twitter
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Het social network in de online
shop
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Adidas
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Shopwithyourfriends.com
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Wehkamp - reviews
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Levi’s – like’s
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Social networks op
fysieke locaties
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We tweetmirror
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Kieskeurig op mobiel
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Sales locater, augmented reality
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Foursquare – aanbiedingen en rewards
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Ook consumenten bundelen de
krachten
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Conclusiesocial
networks & retail
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Conclusies
• De retail-ervaring is flink verbreed met het (mobiele) web, winkelen kun je niet meer alleen in de winkel
• Consumenten orienteren zich steeds meer op social networks. Zorg dat je hen voorziet van alle tools die zorgen voor ‘an informed purchase decision’, en liefst nog op een leuke manierook
• Door veranderende technologie in de retail omgeving kunnenwinkels andere service verlenen. Omdat dit kan wordt het ookverwacht
• In consument gerichte service moeten winkels manieren vindenom barrieres weg te nemen en zich klaar maken de klant teverkopen wanneer en waar hij/zij dat wenst
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“Whether physically or through the newest technologies - shopping is still
best experienced SOCIALLY!”
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Join the market of conversations! Let’s talk!
twitter.com/socialincfacebook.com/socialincslideshare.com/[email protected]
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BEGRIP. Luisteren naar consumenten
INTERACTIE. Constante dialoog tussen
organisaties en consumenten
RELATIE. Wederzijdse beïnvloeding
= Ultieme marketing: afstemming vraag en aanbod in de breedste zin
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Missie Social Inc.
Het creëren van ideale relatiestussen consumenten en organisaties.
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