POP UP LEARNING FOR LLOs

BY

LEANNE FITZGERALD & SALLY DUSTING-LAIRD

,COONARA COMMUNITY HOUSE

HOW TO GUIDE

THE LOCAL CONTEXT

Learn Local in Knox

POPPING UP FOR SUCCESS – EVENTS

They are: Spontaneous A little quirky They come and go Create interest Inexpensive Opportunities to engage

WHY POP UP EVENTS?

•Lack of engagement a problem for all• If we don’t reach people we can’t meet their needs• If we don’t reach people we aren’t economically viable or socially relevant

Potential partners and Pop Up learning spaces The five Learn Local providers in Knox to made use of both

empty retail spaces and other public places to engage the community in learning opportunities and expose our brand.

The spaces that were available included:• Libraries• Businesses & Shopping Centres• Schools • Licensed premises• Sporting Clubs• Cafes and much more….

INNOVATIVE APPROACH

• Build on a successful model from the business sector

• Mix delivery of learning with a marketing strategy

• Win win for all partners

SHOWCASE OF SUGGESTED EVENTS

WORKPLACE BULLYING & HARRASMENT WORKSHOP

CONSTRUCTION COMPANY AT LUNCHTIME

POP UP DIGITAL

PHOTOGRAPHY CLASS

IN LOCAL PARK ON A WEEKEND

POP UP LAUNCH IN LOCAL TIPLEARNING TO RECYLE AND

REFASHION

POPPING UP WITH KNOX MOBILE LIBRARY BUS AT

SOCIAL HOUSING ESTATE

LEARN HOW TO USE AN IPAD CLASS

FIRST AID TRAINING FOR NEW MUMS

AT MATERNAL AND CHILD HEALTH CENTRE

HAIR BRAIDING CLASS

AT LOCAL DANCE STUDIO

ADULT LEANER’S

WEEK

POP UP DISPLAY ATWESTFIELD

SHOPPING CENTRE IN FREE

COMMUNITY SPACE

MassageBelly dancingComputing

Business SupportFirst Aid Training

CUPCAKE DECORATING CLASS

IN LOCAL BAKERY WHO RUN THEIR OWN CLASSES

AT A LOCAL FACTORY WANTING TO RE USE THEIR WASTE PALLETS.

POP UP VEGETABLE GARDEN

MAKE SURE YOU TAKE LOTS OF PHOTOS OF YOUR EVENTS AND PROMOTE THEM BEFORE AND AFTER ON FACE BOOK AND IN THE LOCAL MEDIA

LESSONS LEARNED ….

• Sustainability lies in making the partnership worthwhile for all partners

• Market effectively

• Take risks

• Success can be measured in many ways and isn’t always immediate

FINANCIAL CONSIDERATIONS

Whilst our initial Pop up project was funded to cover the costs of planning, promotion and some of the events it is feasible to fund your own pop up campaign.

Give consideration to moving even a modest amount from your traditional market budget (cut newspaper advertising, reduce the number of brochures you print, etc) and put it into pop up events.

With the right promotion and public profile you will find it easier to attract partners who will conduct Pop ups for you at no cost to your organisation as they actually promote their own training courses. However under the banner of your Pop Up campaign (acknowledigng your partners on your promotional materials) you will share the public exposure and a kudos for providing the educational experiences.

FOR FURTHER INFORMATION

Coonara Community House and the other LLOs in the Knox Learn Local Network are available to provide further information if you need it to get started.

Leanne FitzGerald or Sally Dusting-Laird leanne@coonarahouse.org.ausally@coonarahouse.org.au0397587081

www.popupinknox.com.auPop up in Knox on facebookwww.coonarahouse.org.auwww.shortcoursesinknox.org