Pop Up and Pop In New Initiatives in Library Orientation

Do libraries need to advertise?

• Identifying the user

• Shift from library as place to library as

service

… promotional efforts must be social in

nature, aimed at starting conversations

instead of treating our users as captive

audience

Marketing Today’s Academic Library

Targeted mobile campaign

Follow the feet…

We’re all winners

•Outcome New user engagement Visibility and Awareness

•What Next? Student feedback

Objective of our Link 3 Space

A designated welcome space for new students to meet

and deepen their familiarity with the library through

activities.

Reasons for Link 3 Activities

1. A more creative

library orientation

experience.

2. Alleviate ‘library

anxiety’ through

bonding exercise.

3. Reach out to

students in a more

informal way.

From this…

What we did: Activities

To this…

What helped

• Prizes, competition

and sponsorship.

• Outreach efforts.

• Planning and

preparation.

• Our Peer Mentor

scheme.

Challenges

• Numbers could

be low.

• Time period

allotted was too

long.

• Some games

took off, some

didn’t.

Successes

• Games tended to engage, entertain and foster

a deeper interest in library services.

• High qualitative experience for those present.

• Helped to demystify processes of the library.