Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community
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Transcript of Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community
Pop Goes The LibraryPublic Relations Tips & Tricks to
Connect with Your Whole Community
NJLA ConferenceApril 29, 2009
www.popgoesthelibrary.com
Your Pop MavensSophie BrookoverElizabeth Burns
Where To Find This Talk
www.slideshare.net/sophiebiblio/
Why Pop Culture?
• It’s a way into your patrons’ lives• It’s a lure into the library• It’s a path to being indispensable!
What Is Pop Culture?
Pop Culture =
Whatever people in your community are talking, thinking, and
reading about.
But....
Do they know they can get it at the
library?
Marketing
http://www.flickr.com/photos/kpwerker/2542128140/Used under a Creative Commons License
Marketing: Fine Tuning
http://www.flickr.com/photos/crashmaster/3344052447/Used under a Creative Commons License
Internal Marketing: Who?
• Library Board• Library Staff• Volunteers
Internal Marketing
Workshop for Staff
External Marketing: Who?
• Customers: Past, Present, Future• Government Representatives• Media
External Marketing
http://www.flickr.com/photos/fornal/522011152Used under a Creative Commons License
PR Campaign
PR Campaign
• For the media• On your website• In-house
PR Campaign Toolkit
http://www.flickr.com/photos/petermartinhall/2905767476/Used under a Creative Commons License
And now,
some really awesome examples.
Teen Read Week
http://tinyurl.com/dawg4x
Teen Read Week
Tell Us Your Story
solvinglifesproblems.org
solvinglifesproblems.org
Advocacy = Good Storytelling
http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/anikarenina/3434226405/Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/travelinlibrarian/140887735/Used under a Creative Commons License
Be Brief
http://www.flickr.com/photos/monster/466981669/Used under a Creative Commons License
Be Memorable
http://www.flickr.com/photos/21560098@N06/3457719386//Used under a Creative Commons License
Practice!
http://www.flickr.com/photos/matthijs/1468751579/Used under a Creative Commons License
Bonus! 7 Newish TrendsTo Look Out For
Twittertwitter.com
2. Huluwww.hulu.com
3. Library-Created Job Search Resources
http://tinyurl.com/cb54wr
4. Show Our Valuesnapshot.njlibraries.org
5. Phone As Computer
http://www.flickr.com/photos/sophiebiblio/3484726202Used under a Creative Commons license
6. Comic Books & Education
http://www.flickr.com/photos/mysapl/2515952807/Used under a Creative Commons license
7. The New Frugality
http://www.flickr.com/photos/caninegirl/3166004863/used under a Creative Commons license
Thank You! Stay in Touch!
Sophie Brookover [email protected] [email protected]
www.popgoesthelibrary.com