[POMP 2013] Branko Čakarmiš - Vse moje zgodbe
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Transcript of [POMP 2013] Branko Čakarmiš - Vse moje zgodbe
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ALL (MY) STORIESBranko Čakarmiš, Programming Director, PRO PLUS
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TV business.
Business of STORYTELLING.
Measured BY SECOND.
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3 TYPES OF STORIES
Stories about how things work: FICTION.
Stories about what things are: FACTUAL.
Stories about value and choice: THEY MAKE YOU ACT, VOTE
FOR, BUY, CONSIDER, DECIDE FOR.
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Connect to the audience with a COMPELLING STORY.
The obvious doesn't always make the story.
Try to make invisible visible.
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Story of ANA
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Story of ALEN
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Rion Paige - Judges are "Blown Away" - THE X FACTOR USA 2013 http://www.youtube.com/watch?v=11oMu365xYU
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• fotki M. Cyrus
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Television story-telling is RITUAL.
The sources of TV story-telling are highly CENTRALIZED on
global and national levels.
TV story-telling creates UNIFORMITY of programming concept
and program STRUCTURE.
It is entertaining and COMPELLING.
It is ultimate SOCIALIZING process.
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TV TODAY
Most of STORIES.
Most of the PEOPLE.
Most of the TIME.
=
The most POWERFUL MEDIA.
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Share the stories!
Thank you.