Polyester Merchandise Plan Line Theme: “Schoolhouse Rock ... · Facebook, Youtube, Instagram,...

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What is Cerebral Palsy? A congenital disorder of movement, muscle tone, and/or posture which affects the body movement as well as muscle coordination. Cerebral palsy is the most common motor disability in childhood, with it also being more prevalent in boys than girls. Willy’s Got Your Back! We are creating an adaptive clothing line for boys suffering from Cerebral Palsy. From our soft Velcro closures to our custom- made handles, we adapt our clothing to make things easier for Mom and her little champion. We want the kids to feel calm, comfortable, and confident to go back to school in their fresh, new attire. Merchandise Plan Line Theme: “Schoolhouse Rock” A collection of uniformed inspired back to school clothing with functionality features, breathable fabrics, and stylish designs Product Assortment: 5 Garments Polo LS | Polo SS | Pants | Shorts | Button Down LS Fancy Features Hidden Handles will be located at the base of the neck and the side of the garment to aid in lifting over the head. Soft Velcro will be located on any closures of a garment to ensure ease when fastening pants. Sensitive No More! Cotton/Polyester Blend 100% Organic Cotton Spandex Target Consumer - Millennial Moms Demographics 25-35 years of age, 61% attended college Tech-Savvy, Socially engaged IMC Plan Social Networking Our target consumer is a tech-savvy person who values innovative ways of expression and personalized attention. Facebook, Youtube, Instagram, Snapchat One Creative Tool - Special Needs Mommy Blog We will introduce a new, verified special needs mom blog named “Life with Willy.” Event Marketing Partnering with local communities to celebrate diversity. World CP Day: Oct. 6, 2017 Promotional Campaign i. Smiley Willy “Stress Truck” Keychain Marketing Ecosystem Brand Pyramid Marketing Timeline Cotton Spandex Polyester Handle Example Display Inspiration Budget Competitive Pricing Strategy *Handle will be 50/50 Nylon Cotton Blend. The nylon will ensure strength, while the cotton will ensure softness without irritability. *Cotton Inc. Lifestyle Monitor 2016 *Cotton Inc. Lifestyle Monitor 2016
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    27-Oct-2019
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Transcript of Polyester Merchandise Plan Line Theme: “Schoolhouse Rock ... · Facebook, Youtube, Instagram,...

  • What is Cerebral Palsy?A congenital disorder of movement, muscle tone, and/or posture which affects the body movement as well as muscle coordination. Cerebral palsy is the most common motor disability in childhood, with it also being more prevalent in boys than girls.

    Willy’s Got Your Back! We are creating an adaptive clothing line for boys suffering from Cerebral Palsy. From our soft Velcro closures to our custom-made handles, we adapt our clothing to make things easier for Mom and her little champion. We want the kids to feel calm, comfortable, and confident to go back to school in their fresh, new attire.

    Merchandise PlanLine Theme: “Schoolhouse Rock”A collection of uniformed inspired back to school clothing with functionality features, breathable fabrics, and stylish designsProduct Assortment:5 GarmentsPolo LS | Polo SS | Pants | Shorts | Button Down LSFancy FeaturesHidden Handles will be located at the base of the neck and the side of the garment to aid in lifting over the head. Soft Velcro will be located on any closures of a garment to ensure ease when fastening pants.Sensitive No More!Cotton/Polyester Blend100% Organic CottonSpandex

    Target Consumer - Millennial MomsDemographics25-35 years of age, 61% attended collegeTech-Savvy, Socially engaged

    IMC PlanSocial NetworkingOur target consumer is a tech-savvy person who values innovative ways of expression and personalized attention. Facebook, Youtube, Instagram, SnapchatOne Creative Tool - Special Needs Mommy BlogWe will introduce a new, verified special needs mom blog named “Life with Willy.” Event MarketingPartnering with local communities to celebrate diversity. World CP Day: Oct. 6, 2017Promotional Campaigni. Smiley Willy “Stress Truck” Keychain

    Marketing Ecosystem

    Brand Pyramid

    Marketing Timeline

    Cotton Spandex

    Polyester Handle Example

    Display Inspiration

    Budget

    Competitive Pricing Strategy

    *Handle will be 50/50 Nylon Cotton Blend.The nylon will

    ensure strength, while the cotton

    will ensure softness without

    irritability.

    *Cotton Inc. Lifestyle Monitor 2016

    *Cotton Inc. Lifestyle Monitor 2016