To stimulate community engagement,

individual action, and culture of conservation by engaging volunteers to deliver

one free compact fluorescent bulb (CFL) to every household in Canada.

Polling/research by: www.ekos.comCompiled by:

Stuart Hickox, Campaign Directorwww.onechange.org

February 2006

Eight weeks. 25,000 lights.Launch date (Ottawa South):

October 29, 2005

By December 31, 2005: 24,900 bulbs distributed

Impact

25,000 CFL bulbs =1 MW of electricity saved1,562 tonnes of coal1,245 tonnes of greenhouse gas$1,245,000 in Hydro savings*

* Hydro savings over 5 years

Community engagement• 985 registered volunteers and community contacts• 1,300 e-mail contest entries• Work with community groups:

– Big Sisters– Canada25 Civic Engagement Roundtable– Canterbury Community Association– Carleton University Ravens Rugby– Child and Youth Friendly Ottawa– Cooperative Housing Association of Eastern Ontario– Eco Energy Choices Ottawa– Faith and The Common Good (Ottawa)– Habitat for Humanity– Heron Emergency Food Service– Hindu Festival of Light– Jim Watson’s Energy Conservation Fair– Somali Integration Community Centre– South-East Ottawa Centre for a Healthy Community

A Non-Partisan Initiative

Former Ottawa Centre MP Ed Broadbent

David McGuinty, Member of Parliament

(Ottawa South)

NDP Leader Jack Layton

Green Party Leader Jim Harris in Toronto

The Right Honourable Paul Martin

The Right Honourable Stephen Harper, Prime

Minister of Canada

Media Coverage

“Power of an idea” - National Post Editorial. November 4, 2005

“It’s easy to like Project Porchlight… Our advice to David (McGuinty) is to call brother Dalton to tell him about the value of a campaign for energy conservation.”

Coupon redemption

Coupons for one free bulb mailed to 48,000 Ottawa South households in December, 2005

By December 31, 2005:– 7300 coupons redeemed with

names and addresses– 15.2% redemption rate (2-3%)

redemption rate typical for unaddressed ad mail)

Independent Impact Analysis

“Your project is a smashing success.”- Paul Adams, Executive Director

Ekos Research Associates

– Contracted to develop a follow-up survey and undertake random public phone polling of Ottawa South residents to assess Porchlight’s impact.

– 2000 telephone interviews conducted. – Surveys period: January 4-6, 2006

Survey Results1. Familiarity with the Campaign

2. Receiving the Bulbs

3. Installing the Bulbs

4. Reason for Not Installing Bulbs

5. Coupon Redemption

6. Familiarity with Fluorescent Bulbs

7. Prior Installation of Fluorescent Bulbs

8. Reason for Installing Bulbs

9. Location of Bulbs

10. Cost-Effectiveness of Bulbs

11. Increasing Usage a Good Idea

12. Perceived Environmental Benefits

13. Likelihood of Future Use

14. Project Porchlight A Good Idea

Familiarity With the Campaign “Where did you hear of the campaign?”

** 78% of respondents had heard of Project Porchlight **

34%

6%

13%

29%

30%

0% 20% 40% 60% 80%

From the media

From coupon in the mailbox

Someone at the door

Family/friends/neighbours

(Open-ended question. Multiple responses accepted)

Have not heard about it

Installing the Bulbs “Have you or somebody else in your household installed the light bulb?”

35%

63%YesNo

Of those who had not installed the bulb, 80% said that they intended to.

Most were waiting for another bulb to burn out.

Prior Installation of CFL Bulbs“Prior to the campaign, had you

installed any compact fluorescent light bulbs in your home?”

“If not, what is the reason that you have not installed compact

fluorescent bulbs in your home?”

29%

35%

7%29%

Yes, six or moreYes, two to fiveYes, oneNo 9%

5%

9%

10%

13%

14%

14%

14%

17%

0% 20%

No need

May consider next time you buy

Too Expensive

n=111

Not sure of benefits

No time/haven’t thought about it

Don’t like the light quality

Bulbs don’t work in outlets

Unaware of their existence

DK/NR

Reason for Installing Bulbs “Why did you install compact fluorescent bulbs in your home?”

8%

14%

20%

44%

78%

0% 20% 40% 60% 80%

To save money

Concerned about the environment

Just to try them out

Longer life

To save energy

(Open-ended question. Multiple responses accepted)

Increasing Usage a Good Idea“In general, do you think it is a very good idea, a good idea, not a very good idea or a bad idea for people in Ontario to start using compact

fluorescent light bulbs more?”

8%

1%

1%

45%

44%

0% 20% 40% 60% 80% 100%

A very good idea

A good idea

Not a very good idea

DK/NRn=503

A bad idea

Campaign Will Increase Future CFL Use

“Would you say that as a result of Project Porchlight, you are more or less likely to use CFL bulbs in the future?

7%

4%

32%

23%

34%

0% 20% 40%

Much more likely

Somewhat more likely

Less likely

DK/NR

About the same

Message of Change Received“And how would you say your use of these light bulbs is likely to change?

Would you say that you are likely to…”

5%38%11%

31%7%

Change all the bulbsInstall when old bulbs burn outConsider next time you buy bulbsNo change: already use themInstall in certain locations

Porchlight Impact More Than Just Bulbs

Campaign stimulates culture of conservation, delivers message of individual change

Because of Project Porchlight:

11% will change all light bulbs in home

38% will replace with CFL when old ones burn out

31% will consider trying CFL next time buying

Project Porchlight: A Good Idea

5

4

2

1

5

3

42

42

46

50

0% 20% 40% 60% 80% 100%

DK/NR A bad idea Not a very good idea A good idea A very good idea

“So far, Project Porchlight has only given out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood in Ottawa. Do you think it would be a good idea to do something similar in the rest of Ontario?”

“Do you think it was a good idea to give out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood?”

Stuart HickoxExecutive DirectorOneChange.org 613.260.7362

Paul AdamsExecutive Director

For more information on Project Porchlight: