Political party - Brand mgt
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Transcript of Political party - Brand mgt
Presentation By,Raja
POLITICAL PARTY
YOUTH DEMOCRATIC PARTY
‘ The Light of India ’Y.D.P
Founder : Educated Youth Trust
SWOT ANALYSISStrength:Strength: Support of the vast students
network. High literacy. Sound knowledge about the
world economy. Good creativity and highly
intellectual.
Weakness: Infant. Lack in financial support.
Opportunities:
Has strong power in southern part.
Change.
Threats:
Strong existing parties.
Emergence of new parties.
BRAND PENETRATIONBRAND PENETRATION
Educated Youth Community
Professionals Working Class
Community Based People Illiterates
BRAND AWARENESSBRAND AWARENESS
Party owned media (Thunder Network).Party owned media (Thunder Network).
Political party meetings throughout the country.Political party meetings throughout the country.
Advertisement through news papers and TV commercials.Advertisement through news papers and TV commercials.
PR wing.PR wing.
Open debate in television channel.Open debate in television channel.
BRAND EXTENSIONBRAND EXTENSION
Youth Wing.Youth Wing.
Women's Wing. Women's Wing.
Senior Citizen Wing.Senior Citizen Wing.
BRAND VALUESBRAND VALUES
Sincerity.
Honest.
Aggressive.
Governance.
Un-political.
BRAND PERSONALITYBRAND PERSONALITY
““AggressiveAggressive””
BRAND PROMISE
Change – productive bureaucracy.Change – productive bureaucracy.
Corruption Free Governance.Corruption Free Governance.
No caste system – all are equal.No caste system – all are equal.
E-Governance.E-Governance.
BRAND POSITIONING
““The light of India – guiding to the change”The light of India – guiding to the change”
Poor People during 1940
Now (2008)
Rich people during 1940
Now (2008)
Looking for a change and bright life!!!
Who will help ????????
“ The light of India ”
‘Youth democratic party’