MISSION

Our mission is to cause the effect. The state which our leaders fight for is my state where I ,my brothers and my family live .We bring our diverse skills and commitment for one cause “ JAGAN MOHAN REDDY GARU “ CM of ANDHRA PRADESH 2019 “ Every vote Counts “

VISION “ NO TWO CAMPAIGNS ARE SAME “ . We approach each campaign very differently and start our research

very fresh “What is your story “ “What are your strengths “ “What are your drawbacks” We find a purpose & we will drive it as a mission We will enhance truths about yourself that will point you in right

direction

BRAND CULTURE GRASS ROOT

ACTIVATION

CONSUMER CAUSE

Four Pillars

STRATEGY DIGITAL

ADVERTISING

PUBLIC RELATIONS

(P R)

YSRCP Political team

STRATEGY

MOVEMENT BUILDING A message can be powerful , a movement can’t be ignored , sometimes you need take cause directly to streets. Building movements by engaging grass root supporters

Branding We will help to define “Who you are “,”How you fit in memorial “ We build a common platform for the brand to go into people “CONNECT YOUR CAUSE TO CAUSE-MOST POWERFUL” “SINGLE LINE TO CHORUS “

DIVISION OF CONCENTRATION

Y•CHITTOR •KADDAPA •KURNOOL•ANANATAPUR •NELLORE

S•PRAKASAM•GUNTUR•KRISHNA•W GODAVARI

R•EAST GODAVARI•VISHAKAPATNAM•VIZINAGARAM •SRIKAKULAM

DIGITAL

“Understanding & Influencing human behavior”

Web site

Design

Social strate

gy

Data Analysis

Micro -Targeting

20

10

43

25

Population

0-15 years 15-22 years 22-40 years 40+ years

Srikak

ulam

Viziana

garam

Visakha

patna

m

East G

odava

ri

West God

avari

Krishn

aGun

tur

Prakas

am

Sri Po

tti Sri

ramulu

Nellore

Y.S.R.

Kurno

ol

Ananta

pur

Chittoo

r0

1000000

2000000

3000000

4000000

5000000

6000000

We call Change

Total population Educated

ADVERTISING

“We help you to be in right place at right time “

Channel

Planning

Media partners

hips

Sponsored

Content

Message

development

PUBLIC RELATIONS (PR)

“What you say is How you say“Messag

e Development

Event planning

Speech

Writing

Content

Working Hours

A employee works for 9 hours daily Weekly 50 hours Month = 4*50=200 hours yearly =12*200=2400 hours =# 2500 hours

For 3 years 3*2500=7500 hours Presently ,34 employees in our team according to plan

which concludes 34*7500= 2,55,000 hours

Total 2,55,000 hours work for only one mission + extra peak time work during last 8 months

THANK YOU T.HEMANTH

BTECH,IIT BOMBAY