Propaganda Instruments in Political Television Advertisements
Political Communications and Propaganda
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Transcript of Political Communications and Propaganda
![Page 1: Political Communications and Propaganda](https://reader033.fdocuments.us/reader033/viewer/2022061201/547a665cb479595e098b4a2a/html5/thumbnails/1.jpg)
Political Communications
"A good idea does not win simply because it is good. It must be
presented properly if it is to win." -Joseph Goebbels
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Goals in Political Communication
Communicate
Persuade Defend Consolidate
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Communicate
You
WhatWho
Why
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Political Propaganda
“Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.”
–Joseph Goebbels
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Political Propaganda
Masses Message Medium
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Masses
SexSocio-Economic
Class
Population
Know your audience.
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Message
Program
and Policies
Stance on Issues
Events
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Message
Presence
Position
ActionPeople
Credibility
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Message
“Out of sight is out of mind.”
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Message
Populist
Consistency
Good
Political
Positionin
g
Political Organizations need to widen its base by appealing to the most number of people , but at the same time it must remain consistent with its branding to sustain credibility and its core base.
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Medium
• Talking heads• Channels• Network
“Medium is the message.”
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Talking Heads
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Talking Heads
The best person to deliver the message
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Channels
Newspaper Radio Social Media
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Network
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Network
Officers of Allied Organizations College-based Newspapers Fraternities Influential People Organization Members
Tap on Rumor and Gossip Mongers
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Always Court Attention.
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Some Propaganda Techniques
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Bandwagon
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Bandwagon
Everybody wants to belong in a group. People naturally gravitate toward a
group of people. Bandwagon technique cashes in on this need.
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Nobody wants to be FOREVER ALONE.
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Beautiful People
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Beautiful People
People readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.
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Transfer
Transfer aims to project positive qualities of a
person/object to another by association.
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Transfer
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Political Propaganda
“ A good propaganda need not lie.” –Joseph Goebbels
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Prepared by Lawrence Villamar
Bachelor of Laws (Continuing)Bachelor in Public Administration and
Governance