Promotion Campaign for promoting Poland as A tourist destination

By : Sukhdeep Kaur (4152)

Promotion Mix tools for Promoting tourism In Poland.

Advertising Sales Promotion Public Relations Personal selling Direct Marketing

1. Advertising

Advertisement plays an important role in promoting any destination more than anything else .Advertising is a set of communications or activities used to influence and persuade consumers to adopt products and services.Advertising in tourism is little different than advertising some company.First promote the economy on national level after reach for international leavels.

1.Leaflets and flyers:attractive and eye catching leaflets should be distribued either on hands Or in Publications2.Print Advertising:Must be placed in Local,regional,national or international ,newspapers,ethenicMagazines,tourist magazines relevant to target market.3.Canvassing:Personal communication with tour operators about tours4.Radio Advertising: advertisement regarding tourist attractions must be placed on radio.5. Sponshorship :Sonsoring local events can attract large number of crowds to particular place.6.Listings and displays:tv and cinema advertisement .7.Attractive bill boards8.e-Marketing: This type of advertisement includes internet advertisement (banners and skyscrapErs),online newspapers and search engines9.Attractive brouchers10. Involving local culture ,traditions and people in advertisements.

Sales Promotion

Sales Promotion in Tourism is the way to create interest about the particular destination in the

Minds of the customers and after turn that interest into a lasting impression.

We can increase sales by establishing well brand image of that destination

After logo and motives are established .Once you eastablish these can be used in any

destination marketing to ensure that the message should reach to the travelling public.

By organizing fairs and trade shows . By developing community programmes Partnerships in other countries can also

dramatically increase the number of visits to the particular place By travel agents and sellers By creating special deals and flashy compaigns

can also attract large number of tourists

Public relations and Publicity

A variety of Programes designed to protect the image of the particular destination

Charity Donations Touristic publications Aggressive promotion in Print,electronic and web media Active annual international media by ministery of tourism Attractive and young Brand ambassador fotr promoting tourism in particular destination Addequate support in terms of budget from the government . Good relations with other countries tourism ministries Good relations and partnerships at the national level Open sky policy

Personal selling

Personal selling is the face to face attraction with the customers to promote that Product or place for the purpose of making presentations and to give answers to the Questions .It plays an important role in providing the knowledge about the particular destination

In the tourism industry, sales personnel are found responsible for dealing with customers behind the counter, the resort representatives cater to the need of tourists when they reach the destination etc. all of them play a vital role in ensuring that the tourism products satisfy the tourists.

Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may not allocate enough of their advertising budget to more “traditional” mediums of lead generation or sales. Those in the hospitality, travel or tourism industry have a unique opportunity to make their presence known in a very physical and real way with direct marketing.

Flyers for local promotion Booklets and brouchers :Booklets and brochure-type print media are absolutely ideal for

anyone in the hospitality, travel or tourism industry. Show your customer what you have to offer in a clear, concise and visually appealing manner.

Bussiness cards:business cards can influence your customers’ perception of your brand. All that’s left to do is secure your client with the most traditional of business practices: a warm smile, a firm handshake and a great business card.

Magazine or newspaper insert

Direct Marketing

THANKS