Poland Market Survey Top Lines Report Q2 2013 Empty Pack Survey Report… · Chor z ow Czest ochow...
Transcript of Poland Market Survey Top Lines Report Q2 2013 Empty Pack Survey Report… · Chor z ow Czest ochow...
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ALMARES
Prepared by: ALMARES Institute for Consulting and Market Researchul. Swietokrzyska 31/33a00-049 Warszawa, Poland
Poland Market SurveyTop Lines Report
Empty Discarded Pack Collection April 2013
Conducted on behalf: British American TobaccoImperial Tobacco GroupJapan Tobacco InternationalPhilip Morris International
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ALMARES Survey Objectives
• Provide an indication on the incidence of non-domestic or illicit cigarettes Tax paid and non tax paid cigarettes from other countries
Counterfeit cigarettes
• Gain information related to non-domestic or illicit cigarettes byCompanies
Regions and Cities
Brand families
Market variants
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ALMARES Survey Methodology
• Empty Discarded Pack (EDP) collectionRandom collection from streets and public binsAny brand and market variant Total 70 cities (40 largest cities and 30 smaller towns)Target main sample: 17,000 packsCity sample quotas proportional to populationFieldwork conducted - 4.04.-26.04.2013
• LimitationsHomes and workplaces are not coveredNo information on counterfeit incidence of non-participating companies’ products
• CautionThe survey is designed to focus on trends rather than incidence at a single point in time
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ALMARES Sampling Plan
Big cities:
Wrocław (5,3%), Wałbrzych (1,0%), Legnica (0,9%), Bydgoszcz (2,9%), Toruń (1,7%), Włocławek (0,9%),Grudziądz (0,8%), Lublin (3,1%), Gorzów Wielkopolski (1,0%), Zielona Góra (1,0%), Łódź (6,7%),Kraków (5,2%), Tarnów (0,8%), Warszawa (15,6%), Radom (2,0%), Płock (1,1%), Opole (1,1%),Rzeszów (1,2%), Białystok (2,6%), Gdańsk (3,7%), Gdynia (2,0%), Katowice (3,0%), Gliwice (1,9%),Zabrze (1,8%), Częstochowa (2,3%), Sosnowiec (2,1%), Bytom (1,7%), Bielsko Biała (1,7%),Ruda Śląska (1,4%), Rybnik (1,3%), Tychy (1,2%), Dąbrowa Górnicza (1,2%), Chorzów (1,1%),Kielce (1,4%), Olsztyn (1,6%), Elbląg (1,1%), Poznań (4,5%), Kalisz (0,9%), Szczecin (3,3%), Koszalin (0,9%).
Small towns:
Bogatynia (0,2%), Złotoryja (0,1%), Krasnystaw (0,2%), Hrubieszów (0,2%), Radzyń Podlaski (0,1%), Międzyrzecz (0,2%), Radomsko (0,4%), Łask (0,2%), Sokołów Podlaski (0,2%), Kozienice (0,2%), Milanówek (0,1%), Strzelce Opolskie (0,2%), Krapkowice (0,2%), Namysłów (0,1%), Jasło (0,3%), Łańcut (0,1%), Przeworsk (0,1%), Nisko (0,1%), Ropczyce (0,1%), Sokółka (0,2%), Jędrzejów (0,1%), Staszów (0,1%), Braniewo (0,2%), Lidzbark Warmiński (0,1%), Olecko (0,1%), Chodzież (0,2%), Szamotuły (0,2%), Złotów (0,2%), Oborniki (0,1%), Gryfice (0,1%).
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
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ALMARES Sampling Plan
Big cities:
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
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ALMARES
Domestic84,9%
Non-domestic15,1%
All Packs Collected –Incidence of Non-domestic Packs
Q.2. 2013 N= 346,270
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
Includes 1,7% of counterfeit of participating companies
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ALMARES
BELARUS52,2%
OTHERS1,9%
GERMANY1,8%
UNSPECIFIED1,1%
RUSSIA13,4%
UKRAINE13,5%
DUTY FREE16,2%
Domestic84,9%
Non-domestic15,1%
National Sample
List of "Others"Market Variant Share
MOLDOVA 0,6%AUSTRIA 0,2%UNITED KINGDOM 0,2%FRANCE 0,2%SPAIN 0,2%ITALY 0,1%NETHERLANDS 0,1%CZECH REPUBLIC 0,1%SYRIA 0,1%SWITZERLAND 0,1%others (less than 0,1%) 0,2%Total 1,9%
Non-domestic Packs –Share by Market Variant
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
Q.2. 2013 N = 52,421
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ALMARESIncidence of Non-domestic Packs
by Nielsen Region
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
Poland national incidence of non-domestic packs: 15.1%
15,3%*
28,7%
6,4%
13,9%
4,7%
1,3 %
4,9%
Warsaw24,8%*
Q.2. 2013
Q.2. 2012Warsaw 21.9%Central 23.3%East 39.4%North 6.5%South 11.1%South-East 10.3%South-West 3.6%West 1.3%
Q.3. 2012Warsaw 24.7%Central 23.5%East 31.7%North 4.3%South 12.0%South-East 13.1%South-West 5.2%West 2.3%
Q.4. 2012Warsaw 20.6%Central 24.6%East 27.4%North 4.9%South 9.9%South-East 14.5%South-West 3.9%West 0.9%
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ALMARESIncidence of Non-domestic
Packs by CityPoland national incidence of non-domestic packs: 15.1%
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
Largest 40 cities
Small Towns
REGION CITY INCIDENCEEast Braniewo 66,2%
Lidzbark Warmiński 78,5%Sokółka 80,6%Olecko 54,5%Hrubieszów 34,1%Krasnystaw 29,6%Radzyń Podlaski 28,9%
South-East Przeworsk 13,1%Łańcut 18,0%Ropczyce 23,0%Staszów 3,9%Nisko 22,6%Jasło 22,5%Jędrzejów 3,9%
Central Kozienice 15,1%Sokołów Podlaski 17,1%Łask 13,7%Milanówek 11,8%Radomsko 15,0%
West Międzyrzecz 7,9%Chodzież 0,7%Oborniki 2,0%Szamotuły 0,6%Złotów 1,9%
South-West Strzelce Opolskie 1,9%Złotoryja 1,3%Krapkowice 2,7%Bogatynia 3,8%Namysłów 2,6%
North Gryfice 3,8%
Q.2. 2013 N= 346,270
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ALMARES
Belarus
Czech Republic
Germany
Lithuania
Poland
Russia
Slovakia
Ukraine
Dolnoslaskie
Kujawsko-Pomorskie
LubelskieLubuskie Lodzkie
Malopolskie
Mazowieckie
Opolskie
Podkarpackie
Podlaskie
Pomorskie
Slaskie
Swietokrzy skie
Warmiòsko-Mazurskie
Wielkopolskie
ZachodniopomorskieB i a l y s t o k
B i e l s k o - B i a l a
B y d g o s z c z
B y t o m
C h o r z o w
C z e s t o c h o w a
D a b r o w a G o r n i c z a
E l b l a g
G d a n s k
G d y n i a
G l i w i c e
G o r z o w W i e l k o p o l s k i
G r u d z i a d z
K a l i s z
K a t o w i c e
K i e l c e
K o s z a l i n
K r a k o w
L e g n i c a
L o d z
L u b l i n
O l s z t y n
O p o l e
P l o c k
P o z n a n
W a r s z a w a
R a d o m
R u d a S l a s k a
R y b n i k
R z e s z o w
S o s n o w i e c
S z c z e c i n
T a r n o w
T o r u n
T y c h y
W a l b r z y c h
W l o c l a w e k
W r o c l a w
Z a b r z e
Z i e l o n a G o r a
B e d z in
B e lc h a t o w
B ia la P o d la s k a
C h e lm
E lk
G lo g o w
G n ie z n o
I n o w r o c la w
J a w o r z n o
J e le n ia G o r a
K e d z ie r z y n - K o z le
K o n in
K u t n o
L e g io n o w o
L e s z n o
L o m z a
L u b in
M ie le c
M y s lo w ic e
N o w y S a c z
O s t r o le k a
O s t r o w W ie lk o p o ls k i
O s t r o w ie c S w ie t o k r z y s k i
P a b ia n ic e
P ie k a r y S la s k ie
P ila
P io t r k o w T r y b u n a ls k i
P r u s z k o w
P r z e m y s l
P u la w y
R a c ib o r z
R a d o m s k o
S ie d lc e
S ie m ia n o w ic e S la s k ie
S k a r z y s k o - K a m ie n n a
S t a lo w a W o la
S t a r a c h o w ic e
S t a r g a r d S z c z e c in s k i
S t a r o g a r d G d a n s k i
S t u p s k
S u w a lk i
S w id n ic a
S w ie t o c h lo w ic e
T a r n o b r z e g
T a r n o w s k ie G o r y
T c z e w
T o m a s z o w M a z o w ie c k i
W o d z is la w S la s k i
Z a m o s c
Z a w ie r c ie
Z g ie r z
Z o r y
C h o d z ie z
H r u b ie s z o w
J a s lo
K o z ie n ic e
K r a s n y s t a w
L a s k
M ie d z y r z e c z
S t r z e lc e O p o ls k ie
B o g a t y n ia
B r a n ie w o
G r y f ic e
J e d r z e jo w
K r a p k o w ic e
L a n c u t
L id z b a r k W a r m in s k i
M ila n o w e k
N a m y s lo w
N is k o
O b o r n ik i
O le c k o
P r z e w o r s k
R a d z y n P o d la s k i
R o p c z y c e
S o k o lk a
S o k o lo w P o d la s k i
S t a s z o w
S z a m o t u ly
Z lo t o r y ja
Z lo t o w
7.9%
4.5%
8.5%
22.8%30.5%
8.7%
23.2%
21.5%
7,2%
49.4%
0.3%
10.2%
1.7%
59.0%
1.7%
4.0%
Non-domestic Incidence by Voivodship
24.8%
>30%>15% 2%
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ALMARES
(*): Mazowieckie including Warsaw
Non-domestic Incidence by Voivodship
Q.2. 2013 N= 346,270
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
Q2 2012 Q3 2012 Q4 2012 Q2 2013
WARSAW 21,90% 24,70% 20,60% 24,8%
VoivodshipsDOLNOSLASKIE 3,9% 5,5% 4,3% 7,9%KUJAWSKO-POMORSKIE 10,9% 7,2% 7,0% 8,5%LODZKIE 22,6% 24,0% 26,9% 22,8%LUBELSKIE 26,4% 28,1% 19,6% 30,5%LUBUSKIE 3,9% 6,9% 1,4% 4,5%MALOPOLSKIE 5,8% 10,8% 7,8% 8,7%MAZOWIECKIE 22,4% 24,3% 20,5% 23,2%OPOLSKIE 2,3% 3,6% 1,8% 7,2%PODKARPACKIE 31,3% 26,9% 43,3% 21,5%PODLASKIE 52,2% 35,6% 38,1% 49,4%POMORSKIE 3,7% 2,6% 3,7% 0,3%SLASKIE 11,1% 12,0% 9,9% 10,2%SWIETOKRZYSKIE 2,5% 5,1% 5,6% 1,7%WARMINSKO-MAZURSKIE 42,7% 32,3% 26,8% 59,0%WIELKOPOLSKIE 0,4% 0,6% 0,8% 1,7%ZACHODNIOPOMORKSKIE 3,7% 2,3% 3,6% 4,0%Total Poland 14,5% 14,5% 13,2% 15,1%
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ALMARES
>30%>15% 2%
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Incidence of Non-domestic Packs Comparison of Results in Large Cities Vs. Results in Smaller Towns
15.1% 14.9% 19.7%
84.9% 85.1% 80.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
70 cities (40 largestcities + 30 smaller
towns)
Largest 40 cities 30 smaller towns
Domestic
Non-domestic
All data: calculated in cigarettes (single) – weighted by localization populations and smoking incidence
95,2% out of total 100% sample
4,8% out of total 100% sample
Q.2. 2013 N= 346,270
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ALMARES
Belarus
Czech Republic
Germany
Lithuania
Poland
Russia
Slovakia
Ukraine
Dolnoslaskie
Kujawsko-Pomorskie
LubelskieLubuskie Lodzkie
Malopolskie
Mazowieckie
Opolskie
Podkarpackie
Podlaskie
Pomorskie
Slaskie
Swietokrzy skie
Warmiòsko-Mazurskie
Wielkopolskie
ZachodniopomorskieB i a l y s t o k
B i e l s k o - B i a l a
B y d g o s z c z
B y t o m
C h o r z o w
C z e s t o c h o w a
D a b r o w a G o r n i c z a
E l b l a g
G d a n s k
G d y n i a
G l i w i c e
G o r z o w W i e l k o p o l s k i
G r u d z i a d z
K a l i s z
K a t o w i c e
K i e l c e
K o s z a l i n
K r a k o w
L e g n i c a
L o d z
L u b l i n
O l s z t y n
O p o l e
P l o c k
P o z n a n
W a r s z a w a
R a d o m
R u d a S l a s k a
R y b n i k
R z e s z o w
S o s n o w i e c
S z c z e c i n
T a r n o w
T o r u n
T y c h y
W a l b r z y c h
W l o c l a w e k
W r o c l a w
Z a b r z e
Z i e l o n a G o r a
B e d z in
B e lc h a t o w
B ia la P o d la s k a
C h e lm
E lk
G lo g o w
G n ie z n o
I n o w r o c la w
J a w o r z n o
J e le n ia G o r a
K e d z ie r z y n - K o z le
K o n in
K u t n o
L e g io n o w o
L e s z n o
L o m z a
L u b in
M ie le c
M y s lo w ic e
N o w y S a c z
O s t r o le k a
O s t r o w W ie lk o p o ls k i
O s t r o w ie c S w ie t o k r z y s k i
P a b ia n ic e
P ie k a r y S la s k ie
P ila
P io t r k o w T r y b u n a ls k i
P r u s z k o w
P r z e m y s l
P u la w y
R a c ib o r z
R a d o m s k o
S ie d lc e
S ie m ia n o w ic e S la s k ie
S k a r z y s k o - K a m ie n n a
S t a lo w a W o la
S t a r a c h o w ic e
S t a r g a r d S z c z e c in s k i
S t a r o g a r d G d a n s k i
S t u p s k
S u w a lk i
S w id n ic a
S w ie t o c h lo w ic e
T a r n o b r z e g
T a r n o w s k ie G o r y
T c z e w
T o m a s z o w M a z o w ie c k i
W o d z is la w S la s k i
Z a m o s c
Z a w ie r c ie
Z g ie r z
Z o r y
C h o d z ie z
H r u b ie s z o w
J a s lo
K o z ie n ic e
K r a s n y s t a w
L a s k
M ie d z y r z e c z
S t r z e lc e O p o ls k ie
B o g a t y n ia
B r a n ie w o
G r y f ic e
J e d r z e jo w
K r a p k o w ic e
L a n c u t
L id z b a r k W a r m in s k i
M ila n o w e k
N a m y s lo w
N is k o
O b o r n ik i
O le c k o
P r z e w o r s k
R a d z y n P o d la s k i
R o p c z y c e
S o k o lk a
S o k o lo w P o d la s k i
S t a s z o w
S z a m o t u ly
Z lo t o r y ja
Z lo t o w
0.6%
0.2%
0.2%
2.3%4.4%
2.7%
3.0%
8.5%
0.6%
0.0%
0.0%
1.5%
0.6%
0.5%
0.5%
0.2%
CF Incidence by Voivodship
>30%>15% 2%