Poised Branding
Transcript of Poised Branding
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Poised Concierge, London, 2 April 2009
Being unique
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What is a concierge service?
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Is it a luxury?
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Is it only for rich people?
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Is it only for busy CEOs?
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No
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Life is divided into two parts
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Getting the balance right
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Enjoy more
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Achieve more
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More family time
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To be able to spend time doing what you’re best at. Concentrating on adding value to your career by completing important tasks, not doing research.Seeing a theater production, without needing to worry about where and how to get tickets.Finding that perfect house without the hassle of dealing with calls from estate agents at all hours of the day, viewing house that are far from what you want.
Everyone’s dream
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But life’s not like that. It’s…
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Annoying
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Dirty
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Messy
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We’re here to help!A company that’s dedicated to making everyone’s life simpler. To taking the difficulties out of the daily bustle of work and play. So that you can focus on doing the things you’re really good at. Whether that’s winning a new client or playing a round of tennis.
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A business all about
Empowering You
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The rest vs. Poised ConciergeComplex SimpleHeavy LightLuxurious SensibleDistant WarmSupplier Partner
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Brand ValuesSimpleWe make things easy. You just get on with your life.
PositiveOf course we’ll get it done. Just leave it to us.
PragmaticWe like to roll up our sleeves. Let’s get on with it.
ReliableYou can trust us to make you smile. Every time.
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Brand PersonalityWarmOur work is personal, so it comes from the heart.
EasygoingOur opinions are ours alone.
LightNo big overheads, no long forms, always tailored.