Points to Discuss - CFA Institute Files/Strategic Plan 2011.pdfPoints to Discuss Each Goal has 1....
Transcript of Points to Discuss - CFA Institute Files/Strategic Plan 2011.pdfPoints to Discuss Each Goal has 1....
Points to Discuss Each Goal has
1. Objectives - What do we want to accomplish in the next three years (taken from the strategic plan dated 01Sept 10)?
2. Action Steps - What do we want to accomplish during the upcoming year?
3. Metrics - Accountability/Completion Dates
1.
Strategic Goal # 01
Governance Structure of CFA Sri Lanka
Objectives
1. Review and establish a more efficient governance structure
2. Identify and engage an appropriate number of volunteers
Action Steps
Review the current board & committee structure and recommend appropriate changes based upon best practices
Submit the recommendation for a new governance structure to the board for review and approval
Integrate the governance structure into the society’s strategic plan
Establish guidelines and processes for new governance structure
Objective - Review and establish a more efficient governance structure
Metrics
Board reviews and adopts the recommended governance structure. Wider membership endorsement may be necessary
Guidelines are established and the new management structure isimplemented
Sheyantha to review the constitution, come up with a proposal byend April, form a sub committee for Governance, upload thecommittee structure on the website / presentation / procedure as tohow CFASL can give an organizational view on regulatory matters
Objective - Review and establish a more efficient governance structure
Action Steps
Determine the number of volunteers needed to support various society activities
Include the overall volunteer organizational structure. There could be differenttiers of responsibility and accountability
Define the roles and responsibilities for these new volunteers
Also define what potentially they have to gain from each. We need to “sell”each role / activity so that a potential volunteer could identify some personalbenefit
Identify & recruit an appropriate number of volunteers
Train the new volunteers to assist them in carrying out their roles
Board members meet all volunteers biannually / annually with recognition activities
Should there be a board member attached to each activity? Then they couldalso assess each volunteers contribution and take full responsibility for theactivity
Create a page on the website for recruiting volunteers
Objective - Identify and engage an appropriate number of volunteers
Metrics
The roles and responsibilities of new volunteers are defined in a written document
At least 5 new volunteers become actively engaged in Society activities - Malinga
Conduct a volunteer experience survey to assess their satisfaction level and areas of improvement -Malinga
Objective - Identify and engage an appropriate number of volunteers
Strategic Goal # 2Position the “CFA “ designation as the preferred designation
amongst constituent groups
Objectives
1. Regulators recognize and acknowledge the significance of the CFAProgramme and grant waivers to practitioners who pass the level ll exam
2. Increase awareness and value among employers on the benefits of theCFA designation as a sought after professional designation in the financeand accounting fields
3. Assist employers to seek CFASL members during their recruitmentprocess, which can enhance the career advancement opportunities formembers; grow and sustain the value of CFA designation in the market +Improve recognition on the value of CFA Program among employers toincrease their encouragement and support to their employees‟participation to the program.
Action Steps
Identify key contacts within the regulator environment
Determine the best approach for contacting and forming relationships with these regulators and initiate a dialog for investigating the issue
Objective - Regulators recognition and Waivers for those who pass the level ll exam
Metrics
At least 1 meeting per year with the SEC, CSE, Ministry of Finance & the Central Bank
Murtaza – SEC / CSE / Min. of Finance
Sanjay – Central Bank / Chanakya – Central Bank Training
Improvement towards the waiver to practitioners of level l pass was seen (by when)
Send an official pre budget proposal – Murtaza
Draft a opinion piece on bank guarantees to be signed by 3 other charterholders - Murtaza
Objective - Regulators recognition and Waivers for those who pass the level ll exam
Action Steps
Identify and meet the top 5 employers in Sri Lanka, starting with the Banks, eg. People’s Bank, BOC, SLIC, NSB & ETF
Create a communication plan to contact and forge relationships with these employers
Promote Jobline to employers (and also to our members for job opportunities)
Objective - Increase awareness and value among employers on the benefits of the CFA designation
Metrics
Visit at least 5 employers and explain to them the services / products available by CFA Institute and CFASL - People’s Bank, BOC, SLIC, NSB & ETF – coordinator Sheyantha, Malinga & Rajiv CC
Promote Jobline & open a CFASL FB / LinkedIn Group -Debbie
Objective - Increase awareness and value among employers on the benefits of the CFA designation
Strategic Goal #03
Build brand awareness amongst constituent groups on the CFASL / CFA brand through various outreach activities
Objectives
1. Expand the engagement of university professors andstudents to develop popularity of the programme
2. Formulate a comprehensive media strategy to build andenhance media relationship to increase brand awarenessand regard CFASL as the voice for the investment
3. Gain a better understanding of members and their needs,desires and expectations to attract more members andretain them through value added benefits and services
Strategic Goal #03 – Contd -Build brand awareness amongst constituent groups on the
CFASL / CFA brand through various outreach activities
Objectives
4. Expand the awareness / recognition of value among non-charterholder investment professionals and recognize the valueof the CFA Programme and regard CFASL as an influentialprofessional body
5. Increase the number of interesting, relevant and high qualityevents so members and candidates, as well as noncharterholder investment professionals will participate andrecognize the value of the CFA Programme and regard CFASL asan influential professional body
6. Formulate social media network to disseminate value andmessages among target audience groups such as universitystudents, younger candidates and members
Action Steps
Determine the level of desired university engagement
Create and implement an appropriate engagement plan
Conduct education & career day and cooperate / invite universities to attend
Increase the awareness of SLIRC amongst universities and students
Improve the competitiveness of the SLIRC winning team at the regional level (SLIRC team advancing to the final round at the regional IRC)
Offer scholarships to university students and introduce professor scholarships to them
Objective - Expand the engagement of university professors and students to develop popularity of the programme
Metrics
At least X number of university professors and students attend at least one event per year
Over X attendees participated the Education day Increase satisfaction from participating teams and popularity of the
challenge among university circles Meet X number of universities / professors on scholarship / x
scholarships are granted to a x number of universities X number of media interviews are made The number of GIRC related media stories to increas by X X number of publicity materials / press clippings to appear on
newspapers or magazines X% of brand awareness is achieved (from awareness survey among
refined audience groups)Coordinator – Malinga
Objective - Expand the engagement of university professors and students to develop popularity of the programme
Action Steps
Investigate the available alternatives or mechanisms to implement an effective awareness programme
Work with APO to identify sources of material for columnist use in Print Media
Craft a media strategy that is linked to the GIRC in an attempt to expand coverage
Create a media list
Consider investor education articles and publicity among a wider scope of audience
Objective - Formulate a comprehensive media strategy to build and enhance media relationship to increase brand awareness and regard CFASL as the voice for the investment
Metrics
20 of publicity materials / press clippings to appear innewspapers or magazines
Provide a list of volunteers to the Media – Debbie to callfor volunteers, Amal to provide a media list - (volunteers– Malinga, Sheyantha, Murtaza, Amal, Sanjay, Sahan,Christine, Chanakya)
Decide on a newspaper advertisement strategy - Sahan
Objective - Formulate a comprehensive media strategy to build and enhance media relationship to increase brand awareness and regard CFASL as the voice for the investment
Action Steps
Conduct a survey to better understand the interests and needs of members and candidates
Use the survey results as guidance for increasing the number of activities for members, candidates and investment professionals. Possible focus on education, career day and networking
Publish newsletter and regular eblast on society activities, cooperation and recognition among constituent groups including job / career advancement locally
Evaluate the various channels available to assist members with career advancement and opportunities (ie. Career day, jobline, LinkedIn
Objective - Gain a better understanding of members and their needs, desires and expectations to attract more members and retain them through value added benefits and services
Metrics
A survey response rate of at least X% - Debbie to repeat survey in a year – June 2011
Event surveys indicate a member satisfaction rating of at least 4 on a scale of 1 – 5 (highest being 5) Christine to design a survey on the Induction party– Debbie to upload on survey monkey
At least one event or activity contributes towards career advancement or opportunities annually - Christine
Objective - Gain a better understanding of members and their needs, desires and expectations to attract more members and retain them through value added benefits and services
Action Steps
Evaluate partnership with different organizations andregulators and explore cooperation and relationshipbuilding opportunity with Central Bank and otherprofessional bodies
Consider organizing an annual grand CFASL activity, eg.Charter Awards Ceremony that have enriched content toinvite respective target groups to join
Objective - Expand the awareness and recognition of value among non-charterholder investment professionals and recognize the value of the CFAProgramme and regard CFASL as an influential professional bodyIncrease thenumber of interesting, relevant and high quality events so members andcandidates, as well as non charterholder investment professionals willparticipate and recognize the value of the CFA Programme and regard CFASLas an influential professional body
Action Steps
Explore other possible member benefits from other societies
Offer an adequate number of events to achieve the SMSS(Society Member Service Standards)
Consider different formats of CE programme delivery,including webcasts
Source seasoned and well-known speakers from the SRP andnearby societies, include a life experience story, eg. RanjithPage
Set up a CFASL social media group
Post up news and activities and useful investment tips orinvestor education info
Objective - Increase the number of interesting, relevant and high qualityevents so members / candidates, as well as non charterholder investmentprofessionals will participate and recognize the value of the CFA Programmeand regard CFASL as an influential professional body
Metrics
The requirements listed in the Society Member Servicesare achieved - Chanakya
X number of events, involving X % of non-memberparticipated; X% increase of members participated in ourevents annually – Chanakya, X’s to be decided withMalinga
X number of % of additional speakers / CE Programmes tobe organized – 03 Seminars to be held before June 2011 -Chanakya
Objective - Increase the number of interesting, relevant and high quality events so members / candidates, as well as non charterholder investment professionals will participate and recognize the value of the CFA Programme and regard CFASL as an influential professional body
Action Steps
Set up a CFASL social media group
Post up news and activities and useful investment tips or investor education info
Objective - Formulate social media network to disseminate value and messages among target audience groups such as university students, younger candidates and members
Metrics
Set up the site by 31 January 2011 (Facebook / LinkedIn) –Amal / Debbie
X number of members of the group
Objective - Formulate social media network to disseminate value and messages among target audience groups such as university students, younger candidates and members
Strategic Goal #04
Expand Candidate Outreach Efforts
Objectives
1. Offer meaningful support programmes to candidates toassist with increasing the number of candidates andmembership in Sri Lanka
2. Promote the CFA Programme to a wider scope ofpotential candidates
Action Steps
Investigate the needs and expectations of candidates(what is the best approach)
Create study group or preparatory programme to supportcandidates enrolled in the CFA Programme (which level?)
Create a mentoring programme to support candidatesenrolled in the CFA Programme
Investigate the possibility of setting up membershipcategory for level ll and lll candidates and logistics incollecting fees (propose LKR3,000 as membership fee)
Objective - Offer meaningful support programmes to candidates to assist with increasing the number of candidates and membership in Sri Lanka
Metrics
Conduct a survey amongst candidates to ascertain their needsand expectations from CFASL . The board receives anddiscusses a report summarizing the needs and expectations ofcandidates - - Sahan & Chanakya
A study programme is launched with X number of candidatesenrolled – Offer an Investment Policy Statement for level lllcandidates – Christine & Malinga / GIPS – Rajiv CC
A mentoring programme is launched with X number ofcandidates enrolled – Rukshana
Objective - Offer meaningful support programmes to candidates to assist with increasing the number of candidates and membership in Sri Lanka
Action Steps
Conduct a CFA Programme education day
Visit Universities to promote the CFA Programme
Objective - Promote the CFA Programme to a wider scope of potential candidates