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Point, shoot and educate using qr codes to inform your patrons
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Transcript of Point, shoot and educate using qr codes to inform your patrons
Point, Shoot and Educate: Using QR Codes to Inform Your Patrons
Malavika ShrikhandeSt. Ambrose University Library, Davenport, IA
and
Louise AlcornReference Technology LibrarianWest Des Moines Public Library
121st Iowa Library Association Conference Council Bluffs, Iowa October 2011
Apologies, I could not make it to the conference.
-----------------------
A big thank you to Louise for helping with the presentation!!!
Malavika Shrikhande St. Ambrose University Library
What are QR Codes?QR codes were developed in 1994 by Denso-Wave, a Toyota subsidiary. Originally used for logistics.
Two dimensional barcode that can be decoded and read using a web-enabled mobile device with a camera.
What Can QR Codes Do?
A phone equipped with a camera and QR Code reader can
• Add Contact details to your phone• Initiate a call from your cell• Offer to send a Text SMS to someone (including the phone user)• Present some textual information on your cell• If you have web access, the QR code can Link to a URL
They are everywhere these days!!
Property listings
Cereal boxes
Plant nurseries
T-shirts Business cards
Sharing food recipes
Advertisements
Links to special offers
Hands up!Who has a cell phone with a camera?
Who can read this QR Code with their cell?
Has anyone read a QR Code on their phone?
Has anyone created a QR Code for their library?
Opportunity? Younger students and readers use their cell phones a lot
Cell Phone Applications: Summary of Use Frequently/Occasionally
2nd Edition %
Millennials%
Xers %
Boomers %
Matures %
Digital camera (still pictures) 63 80 75 49 32
Text messaging 61 86 75 44 15
Games 44 65 55 28 11
Video camera 41 56 52 29 12
Internet access 35 45 46 25 11
Email 32 42 40 24 12
Music Download 29 48 36 15 3
MP3 player 27 45 33 12 4
Download additional games from online 24 37 32 14 3
Watch professionally created content (TV, movies, news) 19 26 26 12 5
Watch user-generated videos (like YouTube) 18 28 21 12 2
GPS (global positioning service) 12 16 18 8 3
Introducing QR codes in Libraries
Three (or a two) step process
1Introduce QR codes
2 Educate on how to use them
3 Create and use
Introduce & Educate
1. Information on the library website about QR codes2. How to use them- scan to get more information3. How can they help- saves time of the patron &
library staff, 4. What can they do- more information on library
items, books on stacks, connect collections to services & vice versa… etc.
5. Promote them- website, newsletter, posters, blog
At St. Ambrose University Library we are brainstorming on usingQR codes in a fun, useful and interesting ways. Some examples at the end.
Create & use QR codes
Create1. Many free QR code creators online (some allow to convert short
text too)- http://qrcode.kaywa.com/- http://www.qrstuff.com/ …and many more
2. Url shortners & QR code creators- http://bit.ly/ (add .qr to the shortened url to get the code)- http://goo.gl/ (also generates a url with a code)
3. To customize, you can add design, logo to QR code. Do not block the three squares or else the code will not scan.
You need1.Smartphone, iPad etc.2.Download Apps to read QR codes3.Steady hand while clicking the QR code
Accommodate for those who do
not have a smartphone- always
include a website link.
QR @St. Ambrose University Library
library staff directory(http://library.sau.edu/depts/STAFF.HTM)
My e-mail signature
(it has links to library’s social
media presence e.g. Twitter,
Facebook, Meebo etc.)
Connecting collections (inserting QR codes within a book/DVD to connect with the movie- e.g. Help-book = Help movie CD)
Yes, you can create QR codes
in any color!!
Create & embed a QR code url in a tweet
Brooklyn Public LibraryArlington Branch Details
Brighton Beach Branch Details
http://natehill.wordpress.com/2008/07/27/the-physical-internet-10-at-not-your-library/
• All 60 Branches of Brooklyn Public Library available as QR code for embedding into promotional materials and flyers
•Spreading the word about their libraries and making it easy to get in contact
QR @St. Ambrose University Library
Edible Banned Book Contest 2011Link to contest website on table tents and poster to promote the event.
New Titles at the SAU Library (monthly)QR code generated for the monthly listings. Web link to the monthly blog entry is also included.
Future uses… “Human hyperlink” =
Stencils- announce events,- Directions toLibrary on campus,- Scavenger hunt clues
Image via New York Times
Wrist ID bands to scan QR for, -giveaways, -scavenger hunt clues, -purchase bands for a cause and lead them to a website for more etc.
Imag
e f
rom
Sco
op
it.it
via
Goog
le Im
ag
es
Promote mobile library website and catalog
Art work displayed in our library.Enhance the experience by providing the artist, artinformation in the form of a QR code.
QR on library book marks. Link to more library help.
QR code on rooftops…literally. Aim to be ‘seen’ on Google Earth/Maps. A huge marketing component for all libraries.
Imag
e v
ia b
rand
channel.co
m
Showcase databases periodically & link to more features of the database to a QR code.
Questions, Any thoughts you would like to share…
Malavika ShrikhandeSt. Ambrose University Library
E-mail: [email protected]
Phone: 563-333-6468
Twitter:@SAULib
LinkedIn: http://www.linkedin.com/in/malavikashrikhande
Thanks to you all and a very big Thank you to Louise!!
Louise’s Contact Info – Thank You!