Point & Pay Mobile Electronic Wallet Presentation by: Dalal Elmahdy Jason Juneau.
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Transcript of Point & Pay Mobile Electronic Wallet Presentation by: Dalal Elmahdy Jason Juneau.
Point & PayPoint & PayMobile Mobile Electronic Electronic WalletWallet
Presentation by:Presentation by:
Dalal ElmahdyDalal Elmahdy
Jason JuneauJason Juneau
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
AgendaAgenda
What is Point & Pay?What is Point & Pay? Key PlayersKey Players How it worksHow it works
• ExamplesExamples BenefitsBenefits ConclusionConclusion
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
What is Point & Pay?What is Point & Pay?
Smart cards not as effective as hopedSmart cards not as effective as hoped Payment from a mobile devicePayment from a mobile device TransactionsTransactions
• From credit and debit to chequing accountFrom credit and debit to chequing account PDA, Cell phone, Ir DevicePDA, Cell phone, Ir Device
to POS terminalto POS terminal Store e-receipts andStore e-receipts and
synchronize with PC’ssynchronize with PC’sbookkeeping softwarebookkeeping software
What it is
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Key PlayersKey Players
IrDA’s IrFMIrDA’s IrFM Mobile Electronic Transaction Mobile Electronic Transaction
ForumForum Bluetooth Bluetooth Short Range Financial Short Range Financial
Transaction Study GroupTransaction Study Group National Retail FederationNational Retail Federation’s ’s
Association for Retail Association for Retail Technology StandardsTechnology Standards
Key Players
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
How it Works - Radio How it Works - Radio FrequencyFrequency
No line of sightNo line of sight
Non-metal barriers Non-metal barriers (furniture/walls) not a (furniture/walls) not a problemproblem
Initiated by devices Initiated by devices themselvesthemselves
Not as commonNot as common
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Esso SpeedpassEsso Speedpass
Uses RFUses RF
FreeFree
MarketingMarketing• Receive extra Esso pointsReceive extra Esso points• Entered into contestsEntered into contests
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Esso SpeedpassEsso Speedpass
No credit info transmittedNo credit info transmitted 2-part transaction validation2-part transaction validation
• Validates Speedpass device, not userValidates Speedpass device, not user Security IssuesSecurity Issues
• No PIN or authenticationNo PIN or authentication• No signatureNo signature• More authentication to cancel than to More authentication to cancel than to
useuse
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
How it Works - InfraredHow it Works - Infrared Oldest wireless technologyOldest wireless technology Not competing with RFNot competing with RF
• Can be used in hospitals, airportsCan be used in hospitals, airports Inherent SecurityInherent Security
• Requires direct line of sightRequires direct line of sight Readily available hardwareReadily available hardware
• IrFM accommodates 200+ million devicesIrFM accommodates 200+ million devices 5x faster5x faster 5x less power5x less power 10x less expensive10x less expensive
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
IrFM v1.0 Unveiled!IrFM v1.0 Unveiled!
Approved v1.0 in Dec. 2002Approved v1.0 in Dec. 2002 Standards already implementedStandards already implemented Existing financial services Existing financial services
infrastructuresinfrastructures Official introduction at ARTS booth at Official introduction at ARTS booth at
NRF Show, NYC, Jan. 2003NRF Show, NYC, Jan. 2003 Built on Harex/ZOOP test in South Built on Harex/ZOOP test in South
KoreaKorea
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
ZOOP and U of SCZOOP and U of SC
ZOOP: Korean P&PZOOP: Korean P&P• Universal Mobile Payment Service Universal Mobile Payment Service
(UMPS)(UMPS)• Positioned as world leader in Positioned as world leader in
implementation on mobile phonesimplementation on mobile phones Success in Success in city of Seongnam city of Seongnam (South (South
Korea)Korea)
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
ZOOP and U of SCZOOP and U of SC
First testing ground in U.S.First testing ground in U.S. ZOOP Ir receiver is $30ZOOP Ir receiver is $30 Bookstore first, thenBookstore first, then
• Dining venuesDining venues• ResidenceResidence building buildingss• Library cardLibrary card
Reduces congestion, improves Reduces congestion, improves servicesservices
Homogeneous systemHomogeneous system
How it Works
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
MarketingMarketing
Everyone who Everyone who makes purchasesmakes purchases
Inform the massesInform the masses No charge for No charge for
serviceservice Loyalty incentivesLoyalty incentives Emphasis on Emphasis on
benefitsbenefits• Ease of UseEase of Use• ConvenienceConvenience
Marketing & Money
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Making MoneyMaking Money
Software Software applicationsapplications DevicesDevices Backbone systemBackbone system
• DatabaseDatabase• IntegrationIntegration
UsageUsage• Like VISALike VISA
Marketing & Money
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Consumer BenefitsConsumer Benefits
ConvenientConvenient
EconomicEconomic
SecureSecure
UniversalUniversal
Benefits
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Business BenefitsBusiness Benefits Card CompaniesCard Companies
Wireless Service Wireless Service ProvidersProviders
Mobile Phone Mobile Phone companiescompanies
MerchantsMerchants
Financial Financial InstitutionsInstitutions
Benefits
Cheques 57%
Cash22%
Debit/ATM5%
Credit16%
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
Where is it being used?Where is it being used?
CurrentlyCurrently• Toll boothsToll booths• Parking lots/metersParking lots/meters• Fuel stationsFuel stations• USC Campus storesUSC Campus stores• Vending machinesVending machines
Future:Future:• Credit and debit Credit and debit
card companiescard companies• BanksBanks• RetailersRetailers• ShopsShops• Public transitPublic transit
Conclusion
What it is How it WorksKey Players Benefits ConclusionMarketing & Money
SummarySummaryApplicationsApplications Infrared and Radio FrequencyInfrared and Radio Frequency
BenefitsBenefitsWhere we’re atWhere we’re at
SecuritySecurity Risks and guaranteesRisks and guarantees
MarketingMarketing Offer free services and extrasOffer free services and extrasMay charge for service in futureMay charge for service in future
Making MoneyMaking Money Software, Backbone, and usageSoftware, Backbone, and usage
BenefitsBenefits Consumers and BusinessesConsumers and Businesses
Conclusion
3G Co. “Wireless Phones: Credit Card Fraud Boost” February 5, 2003. Online. Internet. 3G Co. “Wireless Phones: Credit Card Fraud Boost” February 5, 2003. Online. Internet. http://www.3g.co.uk/PR/November2002/4454.htm
CardTrack. “Future Payments” February 19, 2003. Online. Internet. CardTrack. “Future Payments” February 19, 2003. Online. Internet. http://www.cardweb.com/cardtrak/pastissues/oct02.html
Carson, K.M. “Point and Shoot!” February 20, 2003. Online. Internet. Carson, K.M. “Point and Shoot!” February 20, 2003. Online. Internet. http://retailsystemsreseller.com/archive/Aug01/Aug01_2.shtml
Esso. “Esso Imperial Oil Website” February 20, 2003. Online. Internet. Esso. “Esso Imperial Oil Website” February 20, 2003. Online. Internet. http://www.esso.ca/ Godwin-Jones, B. “Emerging Technologies: Wireless Networks”. February 20, 2003. Online. Internet. Godwin-Jones, B. “Emerging Technologies: Wireless Networks”. February 20, 2003. Online. Internet. http://llt.
msu.edu/vol6num1/emerging/default.html Gore, D. “USC Tests Korean Company's "Point and Pay" Mobile Phone Service” February 19, 2003. Online. Gore, D. “USC Tests Korean Company's "Point and Pay" Mobile Phone Service” February 19, 2003. Online.
Internet. Internet. http://www.marshall.usc.edu/Web/Press.cfm?doc_id=4171 Harex InfoTech. Website. February 19, 2003. Online. Internet. Harex InfoTech. Website. February 19, 2003. Online. Internet. http://www.mzoop.com/ Immtec, Inc. “mewallet-Mobile Electronic Wallet from Immtec” February 20, 2003. Online. Internet. Immtec, Inc. “mewallet-Mobile Electronic Wallet from Immtec” February 20, 2003. Online. Internet.
http://www.mewallet.com/mewallet_modules.htm Infrared Data Associations. “Creating an End-to-End Digital Payment System”. February 24, 2003. Online. Infrared Data Associations. “Creating an End-to-End Digital Payment System”. February 24, 2003. Online.
Internet. Internet. http://www.irda.org/FMPAY/FM_Whitepaper.pdf Infrared Data Associations. “Harex InfoTech, Inc. Adapting Handspring Treo for its wireless mobile payments Infrared Data Associations. “Harex InfoTech, Inc. Adapting Handspring Treo for its wireless mobile payments
trial at the University of Southern California” February 20, 2003. Online. Internet. trial at the University of Southern California” February 20, 2003. Online. Internet. http://www.irda.org/news/Harex_Handspring.pdf
Infrared Data Associations. IrDA Webpage. February 22, 2003. Online. Internet. http://www.irda.org/Infrared Data Associations. IrDA Webpage. February 22, 2003. Online. Internet. http://www.irda.org/ Long, M. “IrDA Releases Wireless 'Point & Pay' Standard” February 12, 2003. Online. Internet. http://www.e-Long, M. “IrDA Releases Wireless 'Point & Pay' Standard” February 12, 2003. Online. Internet. http://www.e-
insite.net/index.asp?layout=article&articleid=CA195178insite.net/index.asp?layout=article&articleid=CA195178 McommerceTimes. “Wireless Point and Pay?” February 3, 2003. Online. Internet. McommerceTimes. “Wireless Point and Pay?” February 3, 2003. Online. Internet.
http://www.mcommercetimes.com/Technology/296http://www.mcommercetimes.com/Technology/296 Peretz, M.A. “Wireless Payment Solution on USC Campus Uses Treo” February 19, 2003. Online. Internet. Peretz, M.A. “Wireless Payment Solution on USC Campus Uses Treo” February 19, 2003. Online. Internet.
http://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.htmlhttp://www.allnetdevices.com/wireless/news/2002/09/26/wireless_payment.html Sundgot, J. “Point-and-pay with IrFM” February 18, 2003. Online. Internet. Sundgot, J. “Point-and-pay with IrFM” February 18, 2003. Online. Internet.
http://www.infosync.no/news/2002/n/2868.htmlhttp://www.infosync.no/news/2002/n/2868.html Zayels, J. “Point And Shoot: The Future Of Wireless Payment Technologies” February 20, 2003. Online. Zayels, J. “Point And Shoot: The Future Of Wireless Payment Technologies” February 20, 2003. Online.
Internet. http://www.webtrendsolutions.com/guestarticle32.htmInternet. http://www.webtrendsolutions.com/guestarticle32.htm
ReferencesReferences