Point of View on Cloud Suresh K. 2 Confidential Data Center Solutions Cloud Computing: Dell’s...

Point of View on Cloud

Suresh K

2 Confidential Data Center Solutions

Cloud Computing: Dell’s working definition and characteristics

• “Unlimited” processing and storage

• Abstracted/pooled resources• Elastic: scale up or down• On demand, Self-service• Highly automated• Consumption-based billing

A style of computing where dynamically scalable and often virtualized resources are provided as a service.


However you define it, we believe…

It’s about evolving IT to enable greater responsiveness to business needs while at the same time driving greater efficiencies.


But why cloud now?

• Virtualization• SOA• Broadband Networks• Browser as a Platform• Open Source Software• Horizontal Scaling/“Fail in place computing”

The key elements have matured:


How the Cloud can helpThe State of Enterprise IT today

TODAY’S IT

REALITY

20%

80%

EFFICIENT POSSIBILITIES

50%

50%

DRIVE DOWN operational and

data management costs

DRIVE UPStrategic spending to

improve the organization


What types of clouds are there?

Target: Developers, Sys Admins•Server, Storage, Network•OS, Virtualization, File system

Target: Developers •Development tools•Database, Middleware•Infrastructure software

Target: End users• Collaborative applications• ERM, CRM, Supply chain apps• Ops and manufacturing apps• Engineering applications

Infrastructureas a Service

Platformas a Service

Softwareas a Service


How Is “Cloud Computing” Delivered?

Private Cloud•Accessed by a single enterprise (On or Off-premise)•Not a commercial offering

Public Cloud•Open to use by multiple organizations•Location of data and resources “unknown”

Hybrid Cloud Model•“Bursting” from Private to Public•Split by tier


Today

A shift in Compute models towards cloud

Traditional Virtualized

Private Cloud

Public Cloud

IT will manage a portfolio of compute models


Today

A shift in Compute models towards cloud


Private Cloud

Public Cloud

3–5 Years from now

IT will manage a portfolio of compute models


Getting to Cloud: two approaches The Evolutionary approach – traditional apps


Private Cloud

Public Cloud

Two complimentary ways of getting to private cloud

Building onVirtualizatio

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Getting to Cloud: two approaches The Revolutionary approach – cloud native apps


Private Cloud

Public Cloud

GreenfieldSolutions

Two complimentary ways of getting to private cloud


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What does this mean for internal IT?

• Your choice: Lead or follow (and be circumvented)

• Opportunity: reestablish IT’s relevance to the business

• Internal IT looks more like a service provider• Enable self-service for biz users, bill by usage• Further automate system administration• Still responsible for policy, security, best practices• Outsource appropriate functions to public cloud


Where does Dell play in the Cloud?

Building Blocks for the Cloud

•Virtualization

•Evolutionary solutions

•Revolutionary solutions

•Custom Solutions

Cloud-based Services

•IT management as a service

•Virtual Desktop

•Virtual Data Center


Building Blocks– Virtualization

VirtualizedPrivate Cloud

Public CloudTraditional

Application

OS

HardwareVirtualizatio

nHardware

Given the challenges most enterprises face, one of the best paths to the cloud is virtualized infrastructure.

Diagram Source: Based on Goldman Sachs Research

Dell provides high-performance virtualization

platforms, software and services


VIS Delivery Center

VIS Integration

Suites

Integration of the most common infrastructure activities into VMM

Accelerate delivery of strategic IT services with groundbreaking new capabilities

VIS Infrastructur

e

+ Drag-&-drop image creation

+ Self-service workload deployment

+ Advanced monitoring

+ Monitor and manage hardware

+ Configure hardware for hypervisor

+ Basic hardware diagnostics

+ Multiple Hypervisors

Intelligent infrastructure that enables rapid resource deployment, optimized operations, and planning

+ Advanced Infrastructure Mgmt

+ Virtualized, intelligent, infrastructure

Building Blocks -- Dell’s Virtual Integrated System An Evolutionary Approach


For the last three years, we’ve been working hand-in-hand with—and learning from—the revolutionaries

#1Provider of cloud

infrastructure today


Hyper-Scale

Customized

PowerEdge Core

DataCente

r Solutions

Pow

er

Edge

M

* Conceptual, not to scale

Broad Usage

Single Machines

SoftwareResiliency &Availability

HardwareResiliency &Availability

Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments


Hyper-Scale

Customized

PowerEdge Core

DataCente

r Solutions

Pow

er

Edge

M

* Conceptual, not to scale

Broad Usage

Single Machines

SoftwareResiliency &Availability

HardwareResiliency &Availability

Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments

Market

Need

Specialized


Building Blocks:New Hyperscale-Inspired PowerEdge C

HIGH MEMORY CLUSTER OPTIMIZED COMPUTE

NODE

HIGH PERFORMANCE ANALYTICS AND CLOUD

SERVER

CLOUD AND CLUSTER OPTIMIZED, SHARED

INFRASTRUCTURE SERVER

POWEREDGE C1100 POWEREDGE C2100 POWEREDGE C6100

Extreme Optimization Performance Power Density TCO

Target Usage Models•Cloud Builders (Public & Private)•HPC•Web 2.0 & Gaming•Large scaled out Web Farms


Building Blocks: Dell Cloud SolutionsOpen, capable and affordable cloud infrastructure

Optimized Servers and Storage (PowerEdge C / R/T/M, EquaLogic, PowerVault)

Dell Implementation & Support Services

ISV Partner Program

Components and Vertical

Solutions

Integrated Solutions “A la Carte”

EvolutionarySolutions

Infrastructure Oriented

Traditional apps

Revolutionary

Solutions

ApplicationOriented

Cloud-native apps




Integrated Solutions TargetsCustomers

“A la Carte”



Traditional apps

ISV Partner Program


Solutions

Revolutionary

Solutions

ApplicationOriented

Cloud-native apps


- Private Cloud- Hosters- SaaS providers- Social Media- Search- Gaming- Data Analytics- HPC




Planning for the Cloud Integrated Solutions TargetsCustomers

“A la Carte”



Traditional apps

ISV Partner Program


Solutions

Revolutionary

Solutions

ApplicationOriented

Cloud-native apps


- Private Cloud- Hosters- SaaS providers- Social Media- Search- Gaming- Data Analytics- HPC


Dell has done the hard work to create best of breed modular and turnkey cloud solutions

Building Blocks: Dell Cloud Partner Program

• Easy to purchase, deploy and run: one vendor, solution blueprints and deployment guidelines

• Peace of mind: Dell and partners stand behind solutions via cloud certifications and support relationships

• nCluster Premier Edition

• Big data analytics w/ map reduce for data mining

• Ubuntu Enterprise Cloud

• IaaS: EC2-like private cloud• Powered by Eucalyptus

• Enterprise Data Cloud

• Self-service data warehousing & analytics


Building Block + Cloud ServicesOur recent announcement with Microsoft

Dell will offer cloud based services, both public and private, based on the Azure platform.

Dell will enable customers to deploy their own clouds based on the Azure platform by developing a cloud “appliance” in partnership with Microsoft.

A Strategic partnership between Dell and Microsoft to bring the Azure Platform to the enterprise market.

1) Cloud-based Services 2) Appliance


Cloud-based Services


Cloud-based Services:Ways of attacking the 80% of the spend

•Service delivered via public Internet

• Automatic scaling

• Typically billed by usage

Remote monitoring & management

Client IT management

3rd party SW licensing; SW

usage & inventory

Email continuity, archiving; Crisis

mgt/alert

Dell IT Management as a Service

Strategic Acquisitions


Dell Global Datacenter Network

Vulnerability Scanning

Anti-Malware & Virus

Management

Emergency Notification

Dell IT Management software as a service• Distributed Device Management• Software Inventory & Usage Management• Laptop Data Encryption• Online Backup & Restore• Crisis Management & Alerting• Remote Infrastructure Monitoring• Email Management Services

Cloud-based Services:A portfolio of options attacking the “80%”


Cloud-based ServicesOver 5,000 customers and millions of users


Cloud-based Services: Virtual Desktops

• Physical desktops converted to virtual desktops:

• Processing moved from the desktop to the data center

• Only the presentation layer is processed on the end-user device

• Access from anywhere from a variety of devices

• Desktop and data management is centralized:

• All management and support is centralized

• No field resources required to support the desktop device

• Data and security is controlled centrally

• Financials converted to pay-per-use:• No up-front capital to implement virtual desktop

infrastructure

• End-user computing costs scale dynamically

• One bundled monthly price


Cloud-based Services:Virtual Data Center – Baseline Features

• Microsoft servers are licensed by Dell utilizing SPLA (Services Provider Licensing Agreement).

• All servers, storage, and networking resources in the psCloud infrastructure have built-in redundancy.

• VMware’s High Availability virtualization software provides automatic restart within minutes of a virtual server failure.

• VMware’s Distributed Resource Scheduling (DRS) software ensures that the compute profile for a virtual server is fully available to the application.

• Dell owns and manages the hardware and virtualization software of the infrastructure supporting the Cloud Virtual Data Center offering.


How to Get Started with Dell and the Cloud

1. Traditional Apps: Virtualize everything • Prep for internal service model

• Create a cloud-ready foundations

2. Cloud-native apps : Evaluate Dell Cloud solutions

3. Work with Dell on a cloud assessment of your environment

4. Pick some easy areas to try Public cloud• Employ SaaS-based IT management -- spend less

keeping the lights on

• Email Archive/Recovery


Thank YouThank You

Point of View on Cloud Suresh K. 2 Confidential Data Center Solutions Cloud Computing: Dell’s...

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