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Transcript of PODER Hispanic Media Kit 2013
2013 U.S. HiSpanic Media Kit
Intelligence
journalism forThe Business Elite
Editorial / about us
Source: Simmons NCS/NHCS Spring 2012
Editorial brEakdown
Business 35%
Entrepreneurship 25%
General Lifestyle and Entertainment 13%
Opinion 10%
Arts & Culture 8%
Travel 5%
Trade 2%
Health 2%Source:Publishers Estimate, 2012
Power and Influential Columnistsour rEadErs infusE and inspirE. thEy don’t lEad, pEoplE just follow.
The US edition has four columnists who write from around the nation: Washington DC, Kansas, LA and New York. The US edition also features an exclusive business column by Antonio Lucio, head of marketing at Visa. The Miami edition has four columnists who examine local issues within the market. Other influential columnists include Veronica Villafañe, Eric Farnsworth, Marcela Sanchez, Mary Sanchez, and Jorge Ramos.
Power Editorial Sections News Briefs: From US, Latin America and Miami
The Big Story: The issue’s feature story
The Seat: A Q & A with a major politician / businessman / CEO
Hispanic Enterprise: Examines major business topics such as innovation, diversity, best business practices and best financial and educational institutions
Success & Motivation: Featuring small business entrepreneurs
Movers & Shakers: Features businessmen and women on the rise
Movies: Looking at new movies that feature latino actors, writers and directors
BizBooks: Best books to read
A Cut Above: The “insider’s in” featuring the most recent gadgets, high end hotels/resorts/destinations, dining, cars and luxury items/gifts
Open for Business: A look at new businesses
Travel: Hot spot destinations around the globe
Poder‘s ‘Fresh Look’ City Guide Series: Looking into the lifestyle, business, and political life of growing Hispanic city centers
Agenda: Featuring top business and cultural events to attend in US and Miami
Year established: 2002re-launch Poder hisPanic: June 2010FrequencY: 6 x a Year (bi-MonthlY)
PODER Hispanic is a bi-month-ly publication producing intelligence journalism for the business-minded Hispanic, and
anyone interested in becoming more knowledgeable about America’s fastest growing population. In keeping true to its name, PODER Hispanic speaks to successful Latinos and those who aspire to be. It was produced as a vehi-cle to provide the Hispanic corporate and entrepreneurial communities with valuable, timely, and reliable informa-tion. As a leading business and lifestyle magazine, PODER Hispanic is written for a global audience of influential senior business executives, political decision-makers, and entrepreneurs interested in current events in both politics and business.
PODER Hispanic charts the growth of Latinos in all realms of business, politics and entertainment, while also reporting on Hispanic lifestyles and trends. PODER Hispanic offers busi-ness news, profiles and exclusive in-terviews with high-ranking executives and political leaders, covering topics of great concern as well as exposing new issues impacting the world. Other topics of interest featured in the maga-zine include culture, travel, current events, and lifestyle.
With specially themed signature issues like “PODEROSOS”, “Top Franchises for Hispanics” and “20 Under 40”, PODER Hispanic presents its readers opportu-nities to expand themselves personally and professionally. The magazine also features a South Florida and Texas edi-tion, targeting both South Florida and Texas’ corporate and entrepreneurial communities. Its innovative and com-prehensive cutting edge editorial cover-age and exclusive insider access on the US Hispanic market and Latin America have made it an influence in social, economic, political and cultural arenas.
about tElEvisa publishing + digital
ThePoder Hispanic Reader / Research
rEadEr / rEsEarch
PODER Hispanic is published by Televisa Publishing + Digital which is part of Televisa Group, the largest media company in
the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 189 titles with an annual circulation of over
174 million. Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets.
Televisa Publishing + Digital provides multi-platform opportunities for optimum delivery and impact. Televisa Publishing + Digital’s popular brands extend to online properties, vents, and branded products that reach a greater audience and exceed advertiser’s needs.
rEadErship ranking: u.s. hispanic MagazinE MarkEt(Numbersin000/Avgissueaudience)
Source: Simmons NCS/NHCS Winter 2012
gEndEr
Male 58%Female 42%
avEragE agE
18 - 24 10%25 - 34 23%35 - 44 27%45 - 54 24%55+ 16%Avg Age 42Median Age 44
Marital status
Married 63%Not Married 37%
country / rEgion of birth
United States 34%Mexico 18%Central America 10%South America 5%Cuba 5%Dominican Republic 4%Puerto Rico 3%Other 21%
languagE spokEn in hoME
English Dominant 49%Spanish Dominant 23%Bilingual 28%
as pEr cEnsus, podEr hispanic rEadErs rEsidE in
South 31% West 28% Northeast 22%Midwest 19%
highEst lEvEl of Education coMplEtEd
Graduated College+ 75%Masters Degree 37%
hoME ownErship
Own 73%Rent 27%
housEhold sizE
Average People in Household 4Average Children in Household 3
EMployMEnt status
CEO / Owner / President 38%Other C-Level 3%VP 2%Managing Director 3% Manager 22%Associate 32%
childrEn in housEhold
% of Readers with Children in Household 43%
agE of childrEn in housEhold
Under 2 12%3-5 35%6-11 30%12-17 25%
housEhold incoME
$100,000+ 45%Average HHI $98,587Median HHI $85,600
dEMographic profilE
2,594 People en Español
2,441 TVyNovelas
2,007 VANIDADES
1,604 TV Notas
1,432 Cosmopolitan en Español
1,265 Ser Padres
1,247 Poder Hispanic
1,181 National Geographic en Español
912 ESPN Deportes La Revista
911 Siempre Mujer
908 Latina
Source: Simmons NCS/NHCS Spring 2012 / Poder Hispanic subscriber study / BIGresearch, 2012
Intelligence for the business elite.
$3.95 USD the queens of green
How ArquitectonicaGeo is Adding Natural Wonder to Miami’s new Museums
ferran adriaFrom elBulli with Love
AUGUST – SEPTEMBER 2012 / MIA www.poder360.com
Hispanic Enterprise: Four Latinos in the Pro Sports Owner’s Box p.69
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The Latino Vote WILL HISPANICS BE THE DECIDERS IN THE 2012 ELECTION?
THE WRITING’S ON THE WALL
Artists Color Midtown MiamiPlus Manny Diaz Receives the 2012 Climate Award
Rate Base of business publications in the US Hispanic market
*ABC Audited, Hispanic Business is BPA auditedSource: Media Economics, 2011
Latino Leaders
400,000224,003
PodeR HisPanic is ranked as the 5th read magazine among U.s. hispanics: 80% share their issUe with at least one other person; 43% share it with more than jUst one person; 26% spend a minimUm of 1 hoUr reading the magazine.”
“
*Source: BIGinsight Televisa Poder Survey, December 2012
MArkeTiNg/
Promotional opportunities
MarkEting / proM
otionalopportunitiEs
Psychographic Information
they have refined tastes agree witH tHe following StateMentS: PODER HISPANIC index
It is worth paying extra for quality goods 115
i consider myself interested in the arts 147
i prefer driving luxury vehicles 166
everything i wear is of the highest quality 144
they are global citizens
agree witH tHe following StateMentS: PODER HISPANIC index
i like to travel the unbeaten path 157
i am interested in international events 81
i am interested in other cultures 271
they are well connected and influencers
agree witH tHe following StateMentS: PODER HISPANIC index
i am the first of my friends to have new electronic equipment 271
i am often chosen to be the spokesperson 171
i am good at leading discussions 125
i like to introduce people to each other 133
they are knowledgeable and ambitious when it comes to their careers
agree witH tHe following StateMentS: PODER HISPANIC index
i am a workaholic 190
i want to get to the top in my career 127
i like to share my knowledge with others 112
i would like to set up my own business 112
they are environmentally conscious which in turn shapes their shopping habits
agree witH tHe following StateMentS: PODER HISPANIC index
i am more likely to buy from companies with environmentally friendly ads 111
i am more likely to purchase environmentally friendly products 133
i believe eco-friendly products produce higher quality products 112
it’s important for others to see me as environmentally conscious 115
Source: Simmons NCS/NHCS Spring 2011, prototype based on Hispanic MagazineIndex against Hispanic Market
dEfining thE podEr hispanic rEadEr
Signature Events
poder business awardsLocATioN:MiAMiTiMiNg:NoveMber2013
The Poder Business Awards celebrate excellence and leadership in the Americas by recognizing those men and women who have demonstrated remarkable strat-egy, vision and execution in their respective businesses and organizations as well as those who are changing or can change the region’s development dynamics on several fronts. Poder Business Awards is created in partnership with The Ameri-cas Business Council Foundation to identify and award best practices in the region in social entrepreneurship, sustainability and peace that are producing systemic change in their own communities. Past awards recipients have included influential business leaders and personalities such as Alberto Ibarguen, Gustavo Cisneros, Jorge Perez, Luis Alberto Moreno, Emilio Estefan, and Juanes.
hispana leadership summit LocATioN:TbDTiMiNg:SepTeMber2013
In its eighth consecutive year, the Hispana Leadership Summit presented by Poder Hispanic and Vanidades, is a destination weekend conference geared to empower Hispanic women leaders. Offering panel based conversations from the perspective of a wide realm of successful women who have excelled in their re-spective fields, HLS provides valuable advice that attendees can apply to their per-sonal and professional lives. The highlight of the event is “An Evening in White”, the traditional white party celebrating women in the Hispanic community.
Emerge LocATioN:hoUSToN,ATLANTA,MiLWAUkee,LoSANgeLeSTiMiNg:MArch,JUNe,AUgUST,NoveMber2013Poder Hispanic’s signature networking event series, Emerge is a one-of-a-kind event for the “emerging” Latino professionals. It helps young Hispanic profession-als expand their network and enhance their personal development by taking the traditional networking venues and elevating the conversation and experience to target the Hispanic professional’s lifestyle. It is the first event of it’s kind to bring together future Hispanic business leaders and give them the tools and motivation they need to go back and make an impact in their respective fields and commu-nities. In the “My Journey” panel discussions, successful professionals share their experiences and key learnings attained during their personal journey to achieve-ment. Past sponsors include State Farm, Prudential, and Southwest Airlines.
PRINT AND CUSTOM PUBLISHING
PROMOTIONS ONLINE & MOBILE TALENT USE & MANAGEMENT
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /Sweepstakes
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated Opportunities
Esmas.com / Televisa Portal
Vertical Sites
Content Integration
Promotions & Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content / In-store
DVD’s, Novelas, etc.
Televisa Talent / Celebrity Endorsement
Creative Rights
In-store appearances
rATeS/Circulation / Dates / specs
ratEs / circulationdatEs / spEcs
As part of Televisa Publishing + Digital, we provide a number of multi- platform opportunities that bring advertiser’s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from the signature events listed, PODER Hispanic puts together custom events tailored to meet your brand’s needs.
cross platforM capabilitiEs
28 • www.poder360.com
www.poder360.com • 29
PODER HISPANIC MAGAZINE 8 DECEMBER/JANUARY 2012DECEMBER/JANUARY 2012 8 PODER HISPANIC MAGAZINE
boards to serving as anchor and special cor-
respondent for CNN/U.S. has taken lots
of guts and gumption. When she started
working in TV she was told many times
that she should change her name but she
refused to do so. Over the years she has
been told no repeatedly on stories she
wanted to do. She persevered and has been
able to tell untold stories like those in “La-
tino in America” and “Black in America.”
Julian PosadaPresident,
Chicago Fire
business*
A sports first: The first Latino president of
a major U.S. sports franchise comes from
outside the world of sports executives.
When he became president of the Chica-
go Fire of Major League Soccer a year ago,
it marked a dramatic change in Posada’s
career path. With Colombian roots and a
master’s in business from Northwestern
University’s highly rated Kellogg School
of Management, Posada had made a name
for himself in publishing, first as general
manager of Hoy, Chicago’s only Spanish-
language daily newspaper, and then as
publisher of Café, an English-language
“lifestyle magazine” aimed toward second
and third generation Latinos. In his new
role, Posada has sought to bridge cultural
gaps again, trying to promote the Fire to
futbol fanatics who often hold strong old-
country loyalties to such popular clubs as
Chivas Guadalajara.
To-do list: Includes increasing atten-
dance at Toyota Park; signing a jersey
sponsorship deal; and winning the Fire’s
first league championship since capturing
MLS Cup as an expansion team in 1998.
Mariano RiveraPitcher,
New York Yankees
sports*
Enter Sandman: His office is a clay
mound in the middle of a diamond—a
baseball diamond—and on any given day
Monica Lozano CEO, Impremedia
media*
Third Generation’s The Charm: Her
grandfather founded La Opinión in 1926
and ran it for years. But Lozano wanted
to be a teacher instead. She didn’t go into
teaching but ended up with an audience
anyway, an audience of 9.8 million. That’s
how many Hispanic adults are reached
by impreMedia, which includes La Opin-
ión in Los Angeles, El Diario La Prensa in
New York, La Raza in Chicago, Rumbo in
Houston, and five other publications.
Transforming the Legacy: Newspa-
pers and magazines are “old media”. How
are they going to survive? The answer?
Transform them into the heart of a cus-
tomer-driven media empire that deliv-
ers content via print, online, video, social
media, and mobile platforms. Lozano is
also building on the family legacy by serv-
ing on the boards of Bank of America and
Disney as well as USC and the University
of California.
Sandra de Castro Buffington Director, Hollywood
Health & Society, USC
arts & entertainment*
A prescription for health: She may not
be a household name, but her work has
reached nearly every home in the country:
Anyone who has seen “House,” “Grey’s
Anatomy” and countless other TV shows
has felt De Castro Buffington’s influence.
That’s because as director of Hollywood,
Health & Society, a program of the Uni-
versity of Southern California Annenberg
Norman Lear Center, de Castro Buffing-
ton advises show writers and producers
on health storylines—everything from
cervical cancer to rape to exotic diseases
encountered overseas. She also connects
them with all kinds of health profession-
als and specialists, helping showrunners
build not only believable storylines, but
ones beneficial to the viewers as well.
She’s worked with telenovela producers to
weave in information about cancers that
disproportionately affect Latinas.
Going viral globally: De Castro Buffing-
ton has traveled around the world to share
her program’s model with nonprofits and
TV executives, hoping to make a differ-
ence in TV audiences’ health.
Arturo Vargas Executive Director,
NALEO
education & philanthropy*
Getting out the vote: For Vargas, 2011
was all about looking out for Latino voters.
In September, Vargas, executive director of
the National Association of Latino Elected
and Appointed Officials, was elected chair-
man of the Los Angeles City Council Re-
districting Commission, which oversaw
the redrawing of Congressional districts
in the city. Through NALEO, he’s also led
an effort to naturalize eight million Latino
permanent legal residents and continued
to provide policy and skills development
seminars to Latino elected officials. In
2012, NALEO, aims to increase the Latino
electorate by implementing a voter engage-
ment program. From would-be teacher to advocate: As
a kid, Vargas, whose office is in the same
Los Angeles neighborhood where he grew
up prior to attending Stanford, wanted to
become a teacher. But after graduation,
L.A.’s Unified School District was not hir-
ing. Instead, the son of Mexican immigrants
created policy at the National Council of
La Raza and the Mexican American Legal
Defense and Education Fund before taking
the reigns at NALEO in 1994.
Gustavo Arnavat Executive Director,
Inter-American
Development Bank
government*
A deep knowledge of money: Arnavat,
an East Coast Cuban American, has more
than 20 years of experience on Wall Street
as an investment banker and lawyer fo-
cused on Latin American finance. Now,
after unanimous Senate confirmation in
2009, Arnavat represents the U.S. on the
Executive Board of the IADB. Arnavat
spent 2011 working on IADB recapitaliza-
tion. The capital structure is now under the
Better Bank Agenda to improve the IADB’s
effectiveness, transparency, pricing and
prudence in lending. Arnavat understands
that the better off Latin America is eco-
nomically, the more stable the politics and
the better developed it will become, in turn
increasing the demand for American goods
and services. The IADB is currently devel-
oping programs for 26 borrowing countries
and 48 member countries.
Coming up: 2012 will be a year of negoti-
ation with Congress for funding increases
to make the bank a more effective instru-
ment for carrying out U.S. development
policy and foreign policy in the Americas.
Cristian SamperMuseum director,
Smithsonian
education*
Feet to the fire: Raised in Colombia, edu-
cated at Harvard, this globe-trotting scien-
tist found himself named interim director
of the Smithsonian Institution in early
2007, the first Latino to lead the 164-year-
old institution, during what may have been
the national treasure’s most trying period.
For the next 15 months, he endured Con-
gressional grilling and media scrutiny while
tackling budget cuts. Along the way, he
helped stabilize the Smithsonian’s reputa-
tion and finances. Prepped in the jungle: Now back in his
prior position as director of the Smithson-
ian’s National Museum of Natural History,
Samper was recently named Hispanic Sci-
entist of the Year by the Museum of Science
& Industry in Tampa, Fla. Fernando Gast, a
former colleague in Colombia, says Samper
learned to handle challenges ranging from
political to scientific while cutting his teeth
as a researcher in cloud forests patrolled by
armed guerrillas. “You develop an instinct
for what works and what doesn’t,” Gast
says. Samper, only 46, has that, and more.
Brian SandovalNevada governor
government*
GOP Hispanic Darling: A year after
becoming Nevada’s first Hispanic gover-
nor, Sandoval, along with Florida senator,
Marco Rubio and New Mexico governor,
Susana Martinez, is a Latino that Repub-
licans are counting on to garner Latino
votes in these vital swing states. At 48,
Sandoval has an unlikely resume: at 35, he
became the youngest chairman ever of the
Nevada Gaming Commission; at 42, he
was the state’s first Hispanic federal judge.
Hispanic identity? Sandoval’s family has
New Mexico roots that date three gen-
erations. He once said his father didn’t
teach him Spanish growing up “to pro-
tect us...from people who would call us
wetbacks or beaners.” He also reportedly
told a Univision reporter off-camera that
he wouldn’t worry about his own three
children being targeted by law enforce-
ment if they were ever in Arizona. Why?
“My children don’t look Hispanic.” As for
Alabama’s newer and stricter immigration
law, Sandoval recently said, “I don’t see it
as being a model” for Nevada.
Soledad O’Brienjournalist
media*
The changing face of America: Maria de
la Soledad Teresa... O’Brien. What a great
pre-conceived notion buster. When some-
one says “network anchor, news reporter
and documentary maker” what kind of
person do you think of? Probably not a half
Afro Cuban, half Australian Irish, Harvard
graduate and mother of four who has trav-
eled America and the world reporting the
news and telling stories previously untold.
Guts and Gumption: To go from a job
pulling staples off of walls and bulletin
during the baseball season, the Panama-
nian New York Yankees pitcher is called on
to do perhaps the toughest job in the sport,
in front of tens of thousands of people:
close a game, making sure that his team’s
lead is preserved in a win. That Rivera
does this with preternatural ease, striking
out batter after batter with one pitch—the
cut fastball—is what makes him so feared.
Ask any player, coach or sports analyst and
chances are they’ll agree that the reserved,
humble Rivera is the best closer that has
ever played the game, so deadly to batters
that he walks to the mound, usually in the
8th inning, to ominous heavy metal music
(Metallica’s “Enter Sandman”).
Broken record: Rivera has been so consis-
tent and accurate since his 1995 rookie year
that this past season he officially became
the pitcher with the most saves in the histo-
ry of the game. His tally: 603 and counting.
Janet Murguía President and CEO,
NCLReducation & philanthropy*
Not afraid: Presiding over the National
Council of La Raza’s annual conference this
summer, Murguía wasn’t afraid to call out
President Obama for not addressing Latino
issues in depth in his speech to the group.
Such is the power and influence of Murguía,
who oversees the largest Latino advocacy or-
ganization in the country. Under her leader-
ship, NCLR continued its work to establish
Latino voter engagement and empower-
ment and fought anti-immigrant legislation
at the state and local level, including via a
successful boycott of Arizona. NCLR helped
thousands of Latino families save their
homes from foreclosure and solidified a re-
gional presence to help support Latino based
communities. Expect more involvement this
year, especially when it comes to registering,
educating and mobilizing Latino voters prior
to the November presidential election.
Impressive: Murguía, who once worked
as a deputy assistant to President Bill
Clinton, comes from a family that em-
phasized social justice, and has two sib-
lings who are federal judges.
Special Collector’s IssuesEvery year, Poder Hispanic publishes its signature special issue, The “Poderosos,” acknowledging those in power. This special issue provides great advertiser exposure because of its unique content and high impact format.
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december - january 2013 / uSa www.poder360.com
Hispanic Enterprise: Opportunities on the Supply Side p.78mo
st in
fluen
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ispa
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s o
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dec
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usa
$3.95 usd$3.95 usd pr
The Year’s Most Influential Hispanics
From Art and Politics to Business and Sports, 20 Pages of People who Matter
Election Aftermath and a
Look Ahead
vik munizPortraits of the People
First Step for Dreamers
ruben navarrette jr
clean artOscar Murillo, from La Paila
to London
PlusTony Bennett’s
Viva DuetsCOVER_USA_DecJan_NEWkjc.indd 1
11/15/12 12:09 PM
On Demand Events These events are ongoing throughout the year
special advanced Movie screening packages/poder hispanic at Miami film festival Tie in your brand with Poder Hispanic and a star powered upcoming Hollywood movie by participating as a sponsor in movie screenings in top Hispanic DMA’s. Packages include ad pages, email blast to our readers, logo inclusion in movie passes, signage opportunities, sampling in movie theaters, and more!
*No extensionsNote: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
2013 closing datEsISSUE
NUMBER
12-01
12-02
12-03
12-04
12-05
12-06
ISSUE MONTH
feb/Mar
April/May
June/July
Aug/Sep
oct/Nov
Dec/Jan
ON SALE DATE
02-12-2013
04-16-2013
06-11-2013
08-13-2013
10-08-2013
12-10-2013
RESERVATION DEADLINE
01-07-2012
03-11-2013
05-06-2013
07-08-2013
09-03-2013
11-04-2013
MATERIAL DEADLINE*
01-10-2012
03-14-2013
05-09-2013
07-11-2013
09-05-2013
11-07-2013
PodeR HisPanic continUes to be the #1 bUsiness magazine among U.s. hispanics.”
“
*Source: ABCinteractive, June 2012
circulation vitalityrate Base growth 2011-2013
2011 400,0002012 400,0002013 400,000
highest circulating business magazine in the us hispanic market.
ratEs4c 1x rates
Full Page $32,0001/2 Page $20,0001/3 Page $14,4002 Page spreads $64,000 premium positions
2nd cover $40,0003rd cover $38,400back cover $41,600
additional sizes, special positions, 2c and bW rates available upon request.rates are in gross.Frequency discounts available.
2013 rate Base 400,000*2013 audience 1,247,000
*ABC AuditedSource: Simmons NCS/NHCS Winter 2012Based on Estimated Figures
ininches–indicatedinwidthbyheight.perfectbound(1/8gutterallowance).LiveMatter(7/16eachsidefromtrim).
FuLL PAGETrimSize-7.875x10.5bleedSize-8.125x10.75Non-bleedSize-7.375x10
2 PAGE SPrEAdTrimSize-15.75x10.5bleedSize-16x10.75Non-bleedSize-15.25x10
1/2 PAGE HOrizONTALTrimSize-7.875x5.25bleedSize-8.125x5.5Non-bleedSize-7.375x4.75
1/2 PAGE VErTiCALTrimSize-3.9375x10.5bleedSize-4.1875x10.75Non-bleedSize-3.4375x10
1/3 PAGE VErTiCALTrimSize-2.625x10.5bleedSize-2.875x10.75Non-bleedSize-2.25x10.125
DigiTAL
Offerings for 2013
digital offErings
for 2013
PriNTSurE
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PrOOF SuBMiSSiON
A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for “Make-goods”.
rEMOTE FiLE dELiVEry
Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted.
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FiLE FOrMATS
Preferred format: Adobe Acrobat PDF/X-1a.
NOTE
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MatErial guidElinEs
about tElEvisa digital/EsMas.coM Televisa leverages all of its unique talent and properties, including the vastly popu-lar programs on US Hispanic television, via a digital entertainment platform in-cluding a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive worldclass content, such as late breaking news, entertain-ment, women’s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million page views in the US, Televisa Digital/Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertain-ment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital/Esmas.com’s proper-ties are the perfect medium to reaching an engaged and ever-growing audience due to its strong impact and penetration within the market.
product ad size
leaderboard 728x90Medium rectangle 300x250sponsorship button 300x100Video Preroll 640x480
Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available.
traffic numbers for televisa digital/ esmas.com
Visits 10.5 Millionunique Visitors 4.4 Millionavg. time on site 00:06:38Page Views 53.1 Million
traffic numbers for televisa digital/ esmas.com Mobile sites
Visits 4.0 Millionunique Visitors 1.7 Millionavg. time on site 00:05:58Page Views 18.3 Million
Source: Google Analytics, August 2012
user profile for televisa digital/ esmas.com
Male 50.5%Female 49.5%18 - 24 35.9%25 - 34 29.7%35 - 44 12.9%45 - 54 17.1%55+ 4.4%Median age 33Presently Married 47.8%not Married 52.2%Median hhi $82,210children in hh 52%
Source: Simmons NCS/NHCS Spring 2012, Esmas.com users last 30 days
Televisa Publishing + Digital’s Business / Men / Lifestyle Network
When it comes to business, lifestyle, and men’s interests, Televisa Publishing +
Digital delivers in the online space. From politics and business, to news in the
booming US Hispanic market, or the new lifestyle trends for today’s modern
Hispanic man, Televisa Publishing + Digital provides the affluent and educated
Hispanic with the content to satisfy their needs and special interests. With
fresh content that is updated daily, we deliver unparalled coverage to target
today’s modern and informed Hispanic male.
poder 360.com / Esmas negociosThe official site for Poder Hispanic magazine, written in both English and Spanish, Poder 360.com offers exclu-sive online content featuring a thor-ough analysis of business, economic and social trends. As of late 2010, Poder 360.com lives on the Esmas por-tal making it Esmas’ premier business channel. An important component of Poder 360.com is PODERtv, which features image and video feeds from high profile events, presentations and discussions as well as exclusive inter-views with top executives, policy mak-ers, financial gurus, and heads of state. Providing daily news briefs , blogs and opinion columns by renowned writers, Poder 360.com delivers marketers with a premium environment to reach influential business leaders and entre-preneurs.
audiEncE gender Male 56% / female 44%25-54 77%avg age 40avg hhi $114,450
Source: BIGresearch/Esmas Custom study, Spring 2012 and Simmons NCS/NHCS Spring 2011 based on projected target HHI
Myautomovil (www.myautomovil.com)
My Automovil offers motor content to the USH market through Myautomovil.com, a professional vertical auto content website in Span-ish-language for US Hispanics. Myauto-movil.com also serves as Esmas.com’s auto channel. Backed by Motor-Presse, its content is reliable and respected, focusing on the US market with international expertise. MyAutomovil.com has unparalleled access to auto makers and international auto informa-tion through Motor-Presse, offering car enthusiasts the range of auto content they are seeking including test-drives, auto shows, auto makers, videos, and photogalleries.
audiEncE gender Male 68% / female 32%25-54 82%avg age 39avg hhi $55,608Source: BIGresearch/Esmas Custom study, Spring 2012
Esquire (www.esquirelat.com)
Esquire is the most reputable men’s magazine brand in the world. Its verti-cal magazine website, Esquirelat.com, thrills and challenges its users giving them information about the people, places, and things they need, and ought to know. It features information on lifestyle, power, politics, relation-ships, business and economics for the most influential Latin American and Hispanic men.
audiEncE affluent male, ages 25-54
Source: Projected target
Our signature events come to life in their own microsites featuring an extensive photo gallery, videos of the events, interviews, behind the scenes, and everything else associated with our events. Microsites are created for Hispana Leadership Summit and EMERGE events.
EMErgE
hls
Signature Events Microsites
Men’s health (www.menshealthlatam.com)
Men’s Health understands that men like to be healthy and to have a sound-less body, mind and soul. Menshealth-latam.com presents its users with daily advice on managing stress in the workplace, having successful careers, eating healthy, keeping a positive at-titude, balancing relationships, love and tips on looking and feeling their absolute best.
audiEncE Male, ages 18-44
Source: Projected target
87% of PodeR HisPanic readers visit facebook, and 46% visit facebook on a daily basis, while 62% of PodeR HisPanic readers Use twitter, and 19% Use twitter on a daily basis.
”“
*Source: BIGinsight Televisa Poder Survey, December 2012
Esmas noticias (www.esmas.com/noticias)
Your gateway to what’s going on in theworld, Esmas Noticias offers up to the minute international and local news, current events,RSS feeds, weather, photogalleries and biographies. Esmas Noticias also features “Reportero”, user generated news reports through vid-eos and photos providing users with an interactive platform for their news.
audiEncEgender Male 57% / female 43%25-54 77%average 40average hhi $50,034
Source: BIGresearch/Esmas Custom study, September 2011
digital offErings for 2013televisa Publishing + digital is committed to entertaining and informing millions of us hispanics while innovating our content through the latest technologies in order to provide hispanics with information everywhere and anywhere. We deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions.
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AMORES, TRIUNFOS Y TORMENTOS DE
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LAS DIVINAS ESCULTURAS DEL VERANO
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vertical Magazine
sites
Qr codes in our major publications
social Media 1,214 Facebook fans, 6,276 twitter followers
tvynovelas.com
Vanidades.com
smartphone sites
Vanidades.com, esmas Mujer, cosmoenespanol.com
targeted Microsites
Vanidades icons of style
cosmo summer splash
online destinations and targeted channels
esmas Mujer
esmas salud
cosmoenespanol.com
caras.com.mx
ipad apps
Fashiondecoration
MiaMi (us headquarters)
6355 nW 36th streetMiami, Fl 33166
tel: 305.871.6400Fax: 305.871.5062
nEw york
150 e 58th street, 22nd Floor
new York, nY 10155tel: 212.838.7220Fax: 212.838.8532
houston
11200 broadway, suite 2743
Pearland, tx 77584tel: 832.895.6665Fax: 832.895.6401
los angElEs
8383 Wilshire boulevard, suite 648
beverly hills, ca 90211tel: 323.655.0535Fax: 323.655.8011
chicago
875 n Michigan ave,suite 3100
chicago, il 60611tel: 312.373.3710