Podcasting

Travis Petershagen

Digital Media Solutions Manager – Microsoft Studios

Seattle Podcasting Network Manager

RSS 2.0

• Real Simple Syndication

• Information Divorced from formatting

• Information as Water (from RSS and Atom Programming).

The Birth of Podcasting?

How it works

User Subscribes by Entering a URL into their Podcasting Client

Regular Interval

Subscribe to Podcasts

The Podcasting Revolution

• Podcasting is allowing the average person to “take back the media”– Few Barriers to Entry– No Gatekeepers (No FCC Regulations)– No Borders– No Topic is too Small (Narrow Casting)– Tens of thousands of podcasts now online!

Producing a Podcast

• Content Creation

• Content Publishing

Content Creation

• What is the podcast about?• How often do you wish to produce them?• How Much Production Value do you want?• Do you wish to record it “live to hard-drive” or do

you want to edit?• Where do you wish to record it?• Who is your target Audience?• What format do you record in? • What bitrate do you record in? • Video or Audio Only?

Recording Software

• Podcast Station

• Mixcast Live

• CastBlaster

• Audacity

Content Publishing

• Where are you hosting your files?

• Are you posting on a blog or a website?

• How will people know about your podcast?

• Are you going to stick to a regular schedule?

• How are you going to track Metrics?

• How will you manage MetaData?

• What will you include in your show notes?

Challenges

• Content Licensing– Podsafe Music Network– Creative Commons

• Monetization– Sponsorships? Example: DVD Weekly

– Ad Revenue? Curry’s Senseo – Popularity comes at a price

• Bandwith Constraints– Lots of Data on the move– Peer to Peer (bit torrent)

Podcasts in a Communication Strategy

• Examples:– TechEd and MEDC

• Podcasting from event

– Gnomedex• Podcasters at event

- Wired Magazine; August Issue

Podcasting: A Look Ahead

• Geographically Aware Devices?

• Digital Rights Management?

• Better Application Integration?

• Smarter Applications (bandwidth Use?)

• The future is wide open!

Thank you.

Appendix: Metrics (LibSyn)

Appendix: Metrics (Feedburner)

Appendix: Feedburner Template

Appendix: FeedDemon

Appendix: Free Resources

• Podcast from a cell Phone: – Call (206) 984-1190 to submit a 5 minute

segment to the Open Podcast.