Podcasting Andy Lillesve Anwar Aglan Paul Moyryla.
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Transcript of Podcasting Andy Lillesve Anwar Aglan Paul Moyryla.
![Page 1: Podcasting Andy Lillesve Anwar Aglan Paul Moyryla.](https://reader035.fdocuments.us/reader035/viewer/2022070404/56649f355503460f94c53f2f/html5/thumbnails/1.jpg)
Podcasting
Andy LillesveAnwar AglanPaul Moyryla
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Outline
• Definition of a Podcast• Business Applications• Supporting Technology• Costs• Benefits & Risks• Managerial Concerns• Recommendation
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What are Podcasts?
• Pre-Recorded Audio or Video files which are automatically downloaded to the subscriber’s computer via RSS Feeds.
• Files can then be transferred to portable media devices (iPod, iPhone, Zune)
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Business Applications
• External Applications– Marketing Channel• Provide Product Information• Advertise Current Promotion
– Provide Public Relations• Address Public Concerns or Frequently Asked
Questions– Increase the Brand• Example: CNN Providing a News Podcasts
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Business Applications cont.
• Internal Applications–Distribute important meeting or seminar
information–Provide employees with another way to
archive their experiences in the company–Communicating memo’s or policy changes
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Supporting Technology
• Audio Podcast production requires either a Windows or Apple computer– Apple systems are more compatible and are easier
to use• Video podcasts require digital video
equipment and additional software– Windows and Apple based applications are both
available• An MP3 player is required for listening when
away from a computer
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Cost
• All necessary software is available free via the internet for Windows based systems.
• Apple computers come with necessary software preinstalled
• External audio and video components, i.e. microphone, camera etc. can be purchased for under $1000
• Training sessions are available for under $1000 for 2 days, but deemed unnecessary
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Benefits and Risks
• Benefits– Increase your consumer base and
company visibility– Improve knowledge management
and employee communication
• Risks– Increased risk of confidential
information being released– Lack of adoption from customers
or employees
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Managerial Concerns
• The ability for anyone to create and broadcast• Unlimited visibility potential• Policies need to be put in place to deal with
confidential information, use of electronic resources
• Need for increased monitoring– Additional IT staff– Wireless security
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Managerial Concerns cont.
• Possible competitive impacts– Better time management by employees
• Trade-offs– Decide what will and will not be made available
via podcast
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Recommendation
• Allocate further resources to acquire for use– Better time management– More production from employees– Another media channel to inform
employees/consumers– Meetings, training seminars, company policies
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Questions