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Podcasting 101

LB Podcasters Meetup

Alex Nesbitt

DigitalPodcast.com

PodcastCookbook.com

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What is a Podcast?

• Like a magazine subscription for a TV or Radio show– Digital Media File - Audio or video– Released episodically– Enabled for automatic delivery via

subscription (Really Simple Syndication-RSS)– Generally available for online viewing listening

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Podcast Components

Media File

WebsiteRSS

Podcatching Software(itunes, Juice)

MP3 PlayerOr iPod

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Media Production - Audio

• Equipment– Microphone and computer– Sound recorder (Xoom H4)

• Audio Editing Tools– Audacity + Lame plugin(free)– Sony Sound Forge ($60)– Garageband - Mac

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Media Production - Video

• Equipment– Video camera (Flip, Canon with mic jack)– Lavaliere microphone– Handheld or boom mic

• Video Editing Tools– Windows Movie Maker – Sony Vegas Movie Studio ($100)– iMovie/Final Cut - Mac

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Media Production – Screencasts/Webcasts

• Screencasts– PC

• Camtasia Studio ($300)• Camstudio (Free)

– Mac• Keynote

• Webcasts – (Ustream,Stickam…)– Webcam($60)– WebcamMax Software – ($50)

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Website

• Domain name– GKG.net ($10 per year)

• Hosting– Dreamhost.com ($10 per month)

• Dreamhost also supports Amazon Content Delivery Network for an extra fee

• Blog Software – Wordpress (free)

• One step installer at Dreamhost

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RSS (a searchable list of your podcasts)

• RSS – Really Simple Syndication– Specially formatted list of your podcasts and

information about your podcasts

• PowerPress plugin for Wordpress (Free)– blubrry.com/powerpress

• Add as much information about your show as you can to your RSS feed

• Limit number of shows – under 25 is good

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Podcast Directories

• iTunes

• DigitalPodcast.com

• PodcastDirectory.com

• PodcastAlley.com

• Podfeed.net

• PodcastPickle.com

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Key Success Factors• Picking your topic & staying on topic

– Passion, audience, angle

• Frequent and consistent releases– At least weekly, same time, same day

• Make it easy for people to find your show– Optimize for search engines, including iTunes

• Getting trial– Promotion, co-promotion

• Engaging your audience– Email, phone, live chat etc.

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ID3 Tags – Making your content findable

• Information about your media file– Show name, episode title, artist, summary

description, cover art, length

• Used by search engines to index media

• Access in iTunes– Right click on media file – Select “Get info”

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10 Ways to Make Money Podcasting

1. Sell your content

2. Donations

3. Run ads within the podcast

4. Promote a sponsor within your podcast

5. Run ads on your webpage

6. Sell your own product

7. Sell professional services

8. Sell training

9. Affiliate sales

10. Affiliate lead generation

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Some Advanced Resources• Blip.tv Pro - $9 per month

– Creates flash, m4v and mp3 version automatically

• Dedicated feeds for audio and video versions – (option in PowerPress)

• Thesis theme – SEO optimized ($84)

• Free Wordpress plugins– Akismet – anti-spam– Headspace2 – customize page titles/descriptions– Google XML Sitemap – Sitemap generator

• Levelator – automatic sound leveling

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Resources

• PodcastCookbook.com– how to videos

• PodcastCookbook.com/resources– Links from this and other presentations

• apple.com/itunes/podcasts