POD Publishing-BIBF
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POD & Publishing
A Global Overview
Robert Fletcher, Chairman
Publish On Demand Global
Strategic Book Publishing & Rights Agency
Author Marketing Ideas
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Goal of Presentation
* Explain how POD fits into a digital publishing strategy.
* Explain the basics and mechanics of the POD-publishing work flow.
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Robert Fletcher….
• Chemical Engineer – Entrepreneur since 1984
• Not from book industry – spot new trends and new ways of business.
• “Born Digital” everything we do is digital, POD, etc.
• 5000 self-published authors now and adding approx. 20 titles per week, with about 50 full time people (100 part time).
• Digital aggregator – Building IPN-POD “Independent Publishing
Network for POD”. Asia focus.
• Consultant
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POD & Publishing Facts
• Currently the Western POD-publishing industry is producing about 400,000 titles annually.
• Average number of sales per author is 300 books.
• According to Ingram/LSI - Average print run is less than 5 books (1.6 books per title to be exact).
• Are you ready for true POD?
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“C-Level”: Buy, Build, Partner?
• For the owners and managers: – If you choose to get into the POD-publishing
business, will you build the company, buy a company, or partner with a company?
– Do I feel you can amortize/pay off POD printing equipment? Yes, especially in Asia. You have at least 10 years growth.
• You have distinct labor advantages. This is a global business.
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POD-publishing AsiaIt’s here now:
The largest POD-publishing company: Penguin buys Author Solutions and opens in India and Singapore.
About Author Solutions, LLC: Author Solutions, LLC, is a Penguin Random House company … and helped nearly 180,000 authors self-publish, promote and bring to market more than 225,000 new titles.
Author Solutions’ global reach includes imprints developed specifically for authors in Australia, New Zealand, the United Kingdom, Singapore and India.
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POD-publishing in AsiaChina- Slow start,
picking up speed.- POD coming
online
India- Big opportunity- Penguin
Philippines- Starting
Indonesia- Large Population
Malaysia- Growing
Japan- DNP is testing
Taiwan- POD is there- Self-pub on the
way
Korea- POD is there- Self-pub on the
way.
Singapore & NZ- Penguin
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Opportunities: In-Country Printing
• Penguin / Author Solutions – are you calling on them for In-country printing?
• Are you calling on me and others like me? – We all have problems with shipping costs.– We all have authors in your country
• Are you calling on your bookstores for English language POD for them?
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Global VisionIndependent POD Printing Network