Pocket app overview-2013
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![Page 1: Pocket app overview-2013](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d3d6fd8b42ad8228b46a5/html5/thumbnails/1.jpg)
DESIGN | DEVELOP | DISTRIBUTE
POCKET APP
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ABOUT US
An overview of the company…
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Offices in London and Kuala Lumpur
50+ years experience in mobile
Mobile experts
Full service
Cross-platform
Uniting creativity with technical know-how
Diverse client base
Overview
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Jake Davis Lead Designer
Milo Trzcinski Mobile Specialist
Oliver Pitt Mobile Specialist
Raj Randhawa Mobile Specialist
Paul Swaddle CEO, Europe
14 years in mobile
Andrew Hull CEO, Asia
12 years in mobile
Barry Sims CTO
8 years in mobile
Management Team
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Clients
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“The Pocket App team understood our priorities and delivered exactly what was required. A great, innovative team“
—Conservative Party Chairman
“The guys at Pocket App have a vast experience of mobile and apps.
I wouldn’t hesitate to recommend them. “ —Mobile Strategy, Microsoft
“Pocket App have a expert team in mobile. I can highly recommend them” —Mobile Content, Samsung
“The launch went without a hitch and we were all very pleased with the result. I would recommend Pocket App to anyone looking for a solution in the mobile space.” —Head of Digital, Grey London
What our clients say…
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OUR SERVICES
From idea conception to
development execution...
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Creative & consultancy Design
Technical Build
App STORE submission PR & Marketing
Application Analytics
On-going app reviews and upgrades
Our Services
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Apple’s single platform – high prices
are likely to restrict growth in emerging
markets
Tablets are a fast growing platform with an ever growing necessity to support
Microsoft’s platform. Nokia deal means a likely 2nd place behind Android by 2015 due to competitively priced Nokia handsets
Blackberry’s platform – recently launched
Blackberry 10 providing substantial enhancements over the earlier releases
Google’s platform powering a range of handsets from HTC, Samsung, current mobile share market leader
iOS ANDROID
TABLETS BLACKBERRY
WINDOWS
ALL PLATFORMS
Cross Platform Expertise
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TEXT PICTURE MESSAGE EMAIL MOBILE WEB
BLUETOOTH PAYMENTS QR CODES GPS
@
£
Mobile Toolkit
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Huge increase in usage
Smartphone penetration rising strongly
market share overtaken
Rise of the tablet
Having becoming as important as a
Mobile Industry
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Marketing and PR
We are able to deliver a flexible package of support including:
• Release writing • Distribution to review sites
and blogs • Securing positive reviews
• Listing & optimisation • App Store uploading and
management
• Pay Per Click campaigns • In App advertising • Social Media
PR
APP STORE
MARKETING
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Project Kick Off
App Overview
Statement of Works
App Map
Development Design Analytics
UAT Testing Go Live Marketing
Project Flow
Product Backlog Wireframe
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IMPLEMENTATION
How we are going to deliver…
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Creative Rationale
Identity Deliver what your consumers want to see – and deliver a consistent identity in design and content. Usability The first rule of usability is ‘keep it simple’. We are able to increase visitor duration by making your app as usable as possible. We lever engagement and conversion through intuitive design and simple, unobtrusive, but exciting functionality. Architecture Focus on the user needs and journey to give a positive experience. There must be a balance between what you as a brand want to showcase and the information your target audience requires. Providing clear information architecture is essential. The only way to guarantee this is through user acceptance testing. Accessibility Irrespective of platform, handset and screen size, everyone must have a positive user experience.
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Design Process
UX USER EXPERIENCE
VI VISUAL IDENTITY
UI USER INTERFACE
We take our clients through the full design experience. From
creating the brand and identity all the way through to high fidelity final designs of the application
with a full wireframe depicting the entire user experience for the
project.
Design Building Blocks
Some examples of recent Pocket App’s design projects.
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CASE STUDIES
Additional projects …