T H E D E S T I N A T I O N O F C H O I C E

The Power of Big 3 is a new study from JCDecaux which analyses the effect of adding

premium large format sites to small format campaigns. In summary this research

shows:

• Mall Digital 6s more than double spontaneous brand

awareness and furthermore increase spontaneous ad

awareness by a further 61%

• The cumulative effect of Mall Digital 6s also help drive

positive perceptions of brand statements, such as

‘renowned’, ‘fashionable’ and ‘desirable’, whilst the

frequency continues to help build increasing levels of trust

• Mall Digital 6’s amplify levels of recommendation, consideration and purchase

intent by almost 50%

• When adding M-Vision to the media mix, this creates extra standout and increases

advertising attribution to the mall environment by a further 38%

• It also helps promote the notion of premium with a further increase seen in

consideration and recommendation for the test brand

Please contact _ukinsightteam@jcdecaux.co.uk for more information