Pnews Ad Options Overview Feb 11
-
Upload
propertynewscom -
Category
Education
-
view
363 -
download
1
description
Transcript of Pnews Ad Options Overview Feb 11
Independent News & Media NI
IN&M (Northern Ireland) Digital-
Propertynews.com
Independent News & Media NI
Company OverviewCompany Overview
• Propertynews.com is owned by Independent News & Media
• Largest database of properties:
>32,000 NI resale properties
>7,500 NI rental properties
>300 new developments
• >95% market share within the
NI marketplace
• NI’s most popular website
• Traffic stats per month:
– Page views: 22 million
– Unique Users: 310,000
Independent News & Media NI
1) Home Page 2) Home Search
3) Search Results4) Brochure Page
Propertynews.com reader pathPropertynews.com reader path
Independent News & Media NI
Home PageHome Page
Features:
• Services e.g. housing reports, mortgage calculator
• Advice area
• Blogs
Advertising Opportunities:
• Leaderboard
• MPU (incl. expandable)
• Banner (incl. expandable)
• Affiliate buttons
• Page takeover
Independent News & Media NI
Advanced SearchAdvanced Search
Features:
• Define search criteria e.g. area, no. of bedrooms, price, etc.
Advertising Opportunities:
• Leaderboard
• MPU
• Double MPU
• Microbutton
• Page takeover
• Home Search Sponsorship
Independent News & Media NI
Search ResultsSearch Results
Accounts for circa 60% of all traffic
Features:
• Ten properties displayed
• Sort by
• Refine / Save search
Advertising Opportunities:
• Leaderboard
• MPU
• Skyscraper (incl. wide)
• Microbutton / Text ad
• Companion ads
• Page takeover
• Home Search Sponsorship
Independent News & Media NI
Search ResultsSearch Results
Independent News & Media NI
Brochure PagesBrochure Pages
Accounts for circa 30% of all traffic
Features:• Superior property presentation• Mortgage Calculator
Advertising Opportunities:• Leaderboard• MPU• Skyscraper (incl. expandable)• Microbutton / Text ad• Banner• Companion ads• Affiliate partners• Page takeover• Targeting e.g. property price, location
Independent News & Media NI
Brochure PagesBrochure Pages
Independent News & Media NI
Photoslideshow
• Prominent leaderboard advertising within slideshow
or
• Permanent branding e.g. middle or end of slideshow
• Photoslideshow achieves >5 million page impressions per month
Independent News & Media NI
4. Propertynews.com Map
Popular among readers, generating 3 million map pages per month
Features:• Unique design - combination of google maps & our own IT expertise• Google street view
Advertising Opportunities:• Leaderboard• Microbutton• Text ad• Map Sponsorship
Independent News & Media NI
Energy PerformanceEnergy Performance
Features:
• Certificate displayed
Advertising Opportunities:
• Leaderboard
• Button
Independent News & Media NI
Largest New Homes Listings in IrelandLargest New Homes Listings in Ireland
• Sponsorship of this section available
Independent News & Media NI
Largest Rental Listings in NILargest Rental Listings in NI
• Suitable for targeting a youth audience
Independent News & Media NI
Latest High Impact Creatives
Companion ads
Wings / reskin
Other Creative Ideas:
• Video ads• Page peels
Independent News & Media NI
Email OptionsEmail Options
Independent News & Media NI
Daily Property Alerts
• Multiple advertising opportunities within daily email alerts• >7,000 emails are sent each day • Popular among targeted readership• Hyperlinked to client website or micro site
Independent News & Media NI
Member Ezine
• Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members
• Advertising can be targeted and segmented according to reader age, gender, type of house hunter
• Unlimited hyperlinks to client website
• Data capture options also available
Independent News & Media NI
Opportunities on Apps
Independent News & Media NI
IN&M Apps
• Propertynews App: 27,000 downloads
• NIjobfinder App: 6,000 downloads
• NIcarfinder App: 3,500 downloads
• Belfast Telegraph App launching April
Advertising available
within all Apps
Independent News & Media NI
Mobile Targeting
• Country / IP address• Operator – O2/Vodafone/Orange• Device• GPS Location*• Day of Week• Time of Day (hourly)• Specified Keywords*• User Profile (eg. Gender, age, occupation, marital status etc.)*• Frequency (based on user behaviour, no. of views, clicks, known /
unknown)
*Based on publisher presenting this information to the ad server.
Independent News & Media NI
Contact Details
If you would like more details or have any queries please contact:
Julieann TsangTel: 028 9055 4756Email: [email protected]