PMI speed learning November 2013 (save the world with design thinking)
15
We don’t need superheroes to save the world The importance of design thinking and project management in the modern world
-
Upload
james-king -
Category
Business
-
view
214 -
download
0
description
Presentation for project management day. Presented to the Project Management Institute Sydney
Transcript of PMI speed learning November 2013 (save the world with design thinking)
We don’t need superheroes to save the world
The importance of design thinking and project management in the modern world
Today’s topic
Quick intro to design thinking
Introduce an innovative solution to contaminated water
Use the business model canvas to look at ways to deliver the solution
James King• Agile and IT capability
development coach• Trainer in process improvement,
project management and business analysis
• Now working to help organisations understand how to use the “Business Model Canvas”
Email [email protected] www.kingsinsight.comTwitter jamesking42
Design thinking is not about making things look beautiful
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO of IDEO
Design thinking has a lifecycle
Idea Empathy Ideation
Prototype
Test
Prototype
Test
RefineScale
The problem - Contaminated water
• 2.6 billion people lack access to basic sanitation.
• At this moment, 40% of the world’s population lack access to even the simplest latrine.
• One child dies every 15 seconds due to contaminated water from human excreta.
• Up to 50% of all deaths in emergency, refugee and IDP camp situations are caused by diarrhoeal diseases.
(Content and photo copied from http://www.peepoople.com/)
An elegant solution - Peepoo
• Peepoo is a slim biodegradable bag, with an inner layer that unfolds to form a wide funnel.
• Peepoo is used once, by one person, whenever and wherever needed.
• Peepoo remains safe to hold and carry after use.
• Peepoo completely transforms over a short period of time into high-value fertiliser which enables collection and disposal.
(Content and photo copied from http://www.peepoople.com/)
But there is still a problem
We need to get bags to people
RecipientLocal "NGO"
FranchiseManufacturers
Peepoople distributes bags through local “franchises” who make a small profit selling
the bags
A basic business model for Peepoo
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
Collection organisation
Collection refund = 1/3
of costFranchise
buys bags?
Recipient
Peepoo bag
Local "NGO"
Franchise
Ongoing community set up by
NGO
Charity organisaion
Collecting donations
Distributing bags
Governments
Distribution costs
Refund on collection
Donations
Peepoo design
Manufacturing
Manufacturers
Other options?
Researchers
Contents of the bag:
- DNA- Pathogens
Payment for bagNew costs ???
New design of bag?Same channels??
Our own database?
Other options
Set up a venture fund to invest in these small (franchise) enterprises
Existing franchisees who prove themselves before we invest
Dividend or sale of the start-up when successful
Franchisees as potential start-ups
Training franchisees
Selecting promising candidates
Establish new ventures
There could be other delivery models
My conclusion
Search for a solution
Design thinking improves the process
of exploring and validating possibilities
Delivery a solution
Project management improves the conversion of
possibility into reality
ThankyouFeel free to ask questions or make comments now, or to grab me afterwards
