PMF 2013 | Bilbao - Partie 2 | La reconversion réussie d'une métropole industrielle et la...
57
1
-
Upload
chaire-attractivite-et-nouveau-marketing-territorial -
Category
Presentations & Public Speaking
-
view
147 -
download
0
description
Le grand projet de transformation urbaine de Bilbao a été présélectionné par le comité d’experts de la chaire comme l’une des actions des plus remarquables et emblématiques du marketing territorial de la dernière décennie, notamment en matière d’architecture, d’urbanisme et d’aménagement. Au-delà du rôle essentiel du Musée Guggenheim, c’est en effet la gouvernance, l’ensemble des actions menées par les acteurs locaux dans leur stratégie de rénovation et d’attractivité, en incluant les nouveaux projets et les démarches en cours, ainsi que les résultats obtenus - popularité de ‘l’effet Guggenheim’, nouvelle image, retombées touristiques et économiques (Apport de 1.57 milliard € à l'économie basque, 45 000 emplois directs ou indirects générés entre 1997 et 2011), diversification de l’économie locale et régionale, fierté des habitants etc.)- qui ont retenu toute notre attention. Le musée Guggenheim est devenu le symbole du succès de Bilbao mais c’est aussi une réussite exemplaire en tant que musée en terme économique et social. Il a de plus nourri une politique originale de création de musées (Guggenheim network) et d’expositions (BMW-Guggenheim Lab, laboratoire de l’innovation urbaine) dans le monde sous le pilotage de la fondation Guggenheim.
Transcript of PMF 2013 | Bilbao - Partie 2 | La reconversion réussie d'une métropole industrielle et la...
1
Strategic Evolution of Bilbao – Metamorphosis of an Industrial Metropolis
Asier AbaunzaCity Councilor of Traffic and Transport of Bilbao
14 ou 15/10/2013Centre de Congrès d’Aix-en-Provence
An industrial city, has been able to turn
“PROBLEMS” into “OPPORTUNITIES”.
1, STAND POIN 1. Context
Municipality of BilbaoPopulation: 354.860 Per capita GDP: € 26.225
Metropolitan Bilbao Population: 953.152 Per capita GDP: € 32.924
BILBAO:Home to around half the POPULATION and ECONOMIC ACTIVITY of
the Basque Country
Basque countryPopulation: 2.172.175Per capita GDP: € 32.133
Álava
GipuzkoaBizkaia
Bilbao
A City that has REINVENTED itself
A City that has suffered an EXTRAORDINARY transformation
INTEGRATED and HOLISTIC approach to achieve economic, social and physical transformations
25 PROJECTS IN 25 YEARS – 1 URBAN PROJECT
Bilbao's transformation: MORE THAN THE "GUGGENHEIM EFFECT"
Key FACTORS to the SUCCESS of
Bilbao´s transformation
1, STAND POIN2. Excellence in results
External accessibility and internal mobility
Extension of the PORT
The new airport, the hub of EXTERNAL CONNECTIVITY
Metro Bilbao, METROPOLITAN CONNECTIVITY
Doing away with RAILWAY-RELATED urban barriers
The new Bilbao TRAM
Environmental and urban regeneration
Rehabilitation of the HISTORICAL CENTRE
Environmental regeneration of the RIVER
Transformation of ABANDOIBARRA
A complete and balanced city
Improvement of URBAN NEIGHBORHOODS AND COMMUNITIES
Overcoming OROGRAPHIC BARRIERS, improving the ACCESSIBILITY for people with disabilities
Boosting SUSTAINABLE MOBILITY
Cultural Centrality
A City with its own CULTURE and TRADITIONS
Art, Culture and heritage: Pillars of URBAN, SOCIAL AND ECONOMIC REGENERATION of Bilbao
A redevelopment process that involves MUCH MORE THAN THE GUGGENHEIM MUSEUM
1996 1998 2000 2003 2007 2009 2010 2012
VISITORS 169.166 216.409 397.513 451.953 623.229 615.545 684.274 734.215
CONFERENCES 109 268 280 657 1.007 1.021 1.092 1.105
CONFERENCE DELEGATES
20.000 36.412 52.470 116.099 185.035 156.981 177.976 179.914
HOTEL 29 36 40 43 51 53 55 58
BED-NIGHTS 518.820 804.994 782.594 804.215 1.148.891 1.125.047 1.281.521 1.417.659
AIR PASSENGERS 1.794.586 2.123.305 2.554.309 2.850.511 4.254.395 3.654.951 3.888.969 4.171.092
CRUISES 0 2 14 17 22 30 33 50
High quality TOURISTIC DESTINATION linked to CULTURALand GASTRONOMIC attractiveness
Investment in human resources and technological transformation
From INDUSTRY to a KNOWLEDGE-BASED economy
Urban regeneration: ECONOMIC and SOCIAL development
HOW has been this possible?
INNOVATIVE LEADERSHIP and
GOVERNANCE APPROACH
1, STAND POIN3. Excellence in innovation
Management of the available resources EFFECTIVELY and TRANSPARENTLY in conjunction with the CITIZENS and in
response to their NEEDS
Public management based on ECONOMIC STRINGENCY and STRATEGIC BUDGETS
As for April 2011, the ONLY large municipality at a national level that is DEBT-FREE
Adoption of a TARGET- DRIVEN approach
Strategic
Objectives
Action
Lines
Priority
Actions
Strategic Budgets
IndicatorsStrategic
Points
Governance
Plan
2007-2011
Participation
Transparency
Other GOOD GEVERNANCE
Principles
Economic stringency
Coherence
Equality
Eficciency
Effectiveness
Responsability
Soustainability
A transformations process achived thanks to the COMMITTMENT aquired by all the Political staff and citizens
Public-Public and Public-Private Cooperation
TRANSPARENCYinitiatives:
City of Bilbao’s Civic Council
Neighborhood Urban Observatory
Promotion of ICT
International Transparency Foundation in 2008, 2009 and 2010
Area of Participation and District Councils.
Sectoral Councils.
Special plans for specific neighborhoods.
Sectoral participation through specific instruments.
Citizen's PARTICIPATION:
Forward looking strategy:
The Transformations is NOT OVER
Development of NEW URBAN PROJECTS
INTERNATIONAL PROMOTION and POSITIONING of the city
An INTERNATIONALLY recognized model
1, STAND POIN 4. Recognition
The model of URBAN, ECONOMIC and SUSTAINABLEREVITALIZATION of the City of Bilbao has been
internationally recognized
The last recognition to Bilbao's Urban development and Public management:
IÑAKI AZKUNA, WORLD MAYOR 2012
Bilbao still has to face new challenges….
1, STAND POIN5. New challenges
Towards a new stage in which we must a more COMPETITIVE CITY
The challenge of COMPETITIVENESS in a global world
The challenge of creating a KNOWLEDGE-BASED economy
The challenge of boosting INNOVATION at all its levels
The challenge of LEADERSHIP
Thank you for your attention and you are all welcome to visit us in Bilbao!
www.bilbao.net
