PRODUCTSLEVELS OF PRODUCT

PACKAGINGFEATURESDESIGNQUALITY LEVELBRANDDELIVERYWARRANTYAFTER SALES SERVICESCREDIT/PAYMENT TERMSINSTALLATION Core Product-The fundamental need or want that consumers satisfy by consuming the product or service.-Its the intangible benefit provided by a product.

CORE CUSTOMER VALUECORE BENEFIT PRODUCT

NOKIA N8:

THE CORE PRODUCT:COMMUNICATIONMESSAGING

-Its the tangible and physical benefit of a product. Actual Product

THE ACTUAL PRODUCTPACKAGING-Anodised Aluminium case, available in 6 different colours. Size: 113.5 x 59 x 12.9 mm Weight (with battery): 135 g Volume: 86 cc FEATURES-Works on Symbian ^3, Has a 12 MP camera, Radio and Music player and Gaming.QUALITY LEVEL: Phone camera is of exceptional quality with HD recording. BRAND: Nokia, which happens to be one of the most trusted cell phone brands in India.Augmented Product-Inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.-Its the extra add on ,value or service one gets out purchasing a product.

P93,218.00 ---Cooper-Hewitt National Design Award, 2007, Fashion Group International Rule Breaker Award, 2007,CFDAPerry EllisEmerging Talent Award, 20027

AUGMENTED PRODUCTDELIVERY: Then product can be purchased from any Electronic goods showroom. It can be also ordered online.INSTALLATION: Not required.WARRANTY: The product has a warranty period of 1 year.AFTER SALE SERVICES: Can be acquired from any Nokia service centre.CREDIT/PAYMENT TERMS: EMI Facilities.

P93,218.00 ---Cooper-Hewitt National Design Award, 2007, Fashion Group International Rule Breaker Award, 2007,CFDAPerry EllisEmerging Talent Award, 2002

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Individual Product and Service Decisions

Dont forget that the focus of these 5 decisions is to create core customer value10Product and Service AttributesProduct Quality- The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs. Product Features- A product can be offered with varying features. Features are a competitive tool for differentiating the companys product from competitors products. Product Style and Design- Style simply describes the appearance of a product. Styles can be eye catching or yawn producing. Design is more than skin deepit goes to the very heart of a product. Developing a product or service involves defining the benefits that it will offer. These benefitsare communicated and delivered by product attributes such as quality, features, and styleand design.11

BrandingBrand- a name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.

Scuderia Ferrari ----abyss $5495=P248,536.1012Packaging Involves designing and producing the container or wrapper for a product.

an activity which is concerned with protection, economy, convenience and promotional consideration.

According to William J Stanton,Packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper of product.

13LabelingLabels range from simple tags attached to products to complex graphics that are part of the packaging. Label is a part of product, which carries verbal information about the product or seller. It may be a small slip or printed statement .

Product Support ServicesCustomer service is another element of product strategy. A companys offer usually includes some support services, which can be a minor part or a major part of the total offering. Support services are an important part of the customers overallbrand experience.

Classification of LabelsBrand Labels.Grade Labels.Descriptive Illustrative Label.Purpose/Role of Labeling in PackagingTo bring Home the Product Features.To facilitates the Exchange Process. To encourage the self service. Product related services. Product Support services. II. Product Credit Services. III. Product Guarantee and WarranteesFunctions of LabelingIt enables the producer to give a clear instruction about the users of product. Price variation caused by middlemens are avoided because of price is maintained and printed.Manufacturer buyer relation is established. It encourages producer to make only standard products. Buyers can easily identify the products.

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