Indika Wijesooriya | Yuresh Nadishan | Muthu Nawarathna | Mayumi Samaratunga

Principles of ManagementGroup Presentation

Application of Management Theories in Sri Lankan Business Organizations.

Company Background Lanka Communication Services (Pvt) Ltd, (LankaCom) a subsidiary of Singapore Telecom, is the pioneer in providing Data Communication and Internet Services in Sri Lanka. A Joint Venture Between Singapore Telecom International and the Capital Development and Investment Company - a subsidiary of the National Development Bank of Sri Lanka, we are proud to be the first to receive the Communication Operator License (License No 1) upon liberalization of the Telecommunication Sector in Sri Lanka in 1991.

LankaCom is a one-stop-shop for all your business communication needs. Our strength lies in the diversity and depth of our service portfolio and the innovative cost effective solutions we offer to you, our valued customers.

History of the Company

LankaCom is a Sri Lanka-based telecommunications company. Founded in 1991, it is a subsidiary of Singtel and was the first company granted a Communication Operator License in the country. Rohith Udalagama is the pioneer of the company.

Company Vision

Company Mission

To provide cost effective customized corporate communication solutions that will enable our customers to gain a competitive advantage to forge

ahead in the globalized economy

Their Goals

Solutions of LankaCom Private Limited

Connectivity Solutions

• Internet• IPLC• Managed International Services• Private Networks• VSAT• Wi-Fi Access• Video Conferencing• System Integration

Business Support Solutions

• Disaster Recovery and Business Continuity• Facilities Management• Network Monitoring• Server Solutions• Surveillance• IPTV

E-commerce and Web Solutions

• Web Design and Development• E-commerce• Search Engine Optimization – SEO• Web Hosting• Web Security Solutions• Domain Names

Our Selected

Mr. Asanka Gatamanna is an Assistant Engineering Manager of LankaCom Private Limited and he is working in the Engineering Department of this company. He is also a middle level manager and he is working under the Chief Engineering Manager. He contributes all networking services in his department.

He has a responsibility for all services they supply. He is responsible for all sales and marketing functions in his department.

He has several job duties• To design all networking systems to their customers.• To maintain and design their inter organization systems.• To supervise and coordinate his subordinates.• To provide after-sales services.

He has more than 6 years’ experience and he has bachelors degree of computer science.

He graduated at School of Computing University of Colombo. While doing his career he had got the

Preliminary Certificate of Marketing from Sri Lanka Institute of Marketing. Currently he is following

Masters

degree of Business Administration.

Mr. Asanka Gatamanna contributes all Management Functions

1. Planning2. Organizing3. Leading 4. Controlling

Planning

According to Koontz & O’ Donell, “Planning is deciding in advance what to do how to do and who is to do it.

Planning bridges the gap between where we are to, where we want to go.

• He Contributes some tasks of planning such as preparing tactical plans in order to accomplish tactical goals.

• Tactical planning is a systematic determination and scheduling of the immediate or short term activities required in achieving the objectives of strategic planning.

• He prepares tactical plans to achieve to strategic plans in effective and efficient manner.

• Currently he is planning to design Sri Lankas’ very first inter organization networking security System.

• Also he works to achieve tactical goals. He directs his subordinates to achieve stated strategic goals

He plans and establishes goals after SWOT analyzing.

Their Strengths(Areas they do well or advantages of their organization.)• They have well experienced workers and human capital.• They have knowledge based employees to execute crucial operations.• They have good will as a premier telecommunication service provider in Sri Lanka.• They have good managerial ability. Their Weaknesses(External factors that may contribute to their organization and can build up their strengths.)• They have small staff less than 200• They can not cover a large market (Island wide) • They do not update their knowledge

Their Opportunities(Areas to be improved.)• They have university internships therefore they can find out human capital.• There is a good background for telecommunication industry in Sri Lanka. Ex:- Ministry of Telecommunication and Digital Infrastructure• LankaCom is a subsidiary of Singapore therefore they can collect new technology.

Their Threats(Potential problems risks caused by external factors that their organization may face.)• There are more competitors in the market.

Organizing

Organizing is allocation of responsibilities, the grouping of workers’ activities, and the coordination andcontrol are all basic elements of organization structure.

Allocate resources and distribute authority inside the firm

They would like to use decentralization method to make decisions. They would wish to delegate and distribute the authority as much as possible whilst maintaining accountability to task bestowed and undertaken.

They use wide span of control to control business organization.

Wide span of management result in flat organization, which may lead to improved employee morale and productivity

as well as increased managerial accountability and responsibility.

Pros and cons of wide span of control

Pros: A wide span of control is less expensive because the business employees fewer managers. With only one manager, or a manager with a supervisor or team leader in management, the all employees work together under the same manager. Less supervision and control can create a more positive attitudes among employees, who appreciate the extra trust and freedom.       Cons: One person may have to give information to lots of others which can be very time consuming. Some workers may feel they lack personal contact with the manager, as the manager has many employees to supervise. Fewer promotional opportunities for the employees which can be de-motivating and bring down the morale of workers. It is also difficult for the manager to keep up with the work of all employees and to ensure that the employees are getting the work done. Increase the risk of wrong decision being made as subordinates may be less well trained or lack experience.

They use functional model to departmentalize in the organization

Departmentalize in the company as shown below………..

Leading

Leader According to Stephen P. Robbins Leader is a person who can influence others and who has managerial

authority.

LeadershipAccording to Stephen P. Robbins Leadership is the process of influencing a group towards the achievement of the goals.

Mr. Asanka Gatamanna is not only a manager but also a leader. He does a vital role as a leader in hisLeader. He leads his subordinates to achieve corporate goals.

He has specific characteristics to be a leader.1. Positive Attitudes2. Creativity3. Flexibility4. Communication Skills

In all of management functions, he has been doing his duty as a leader……

He follows PARTICIPATIVE leadership style to lead his subordinates.

Participative leadership style is………..

a managerial style that invites input from employees on all company decisions. The staff is

given pertinent information regarding company issues, and a majority vote determines the

course of action the company will take.

He built a good relationship with his subordinates. He organizes leadership training

programs and motivation programs for his subordinates annually. He trains hissubordi-

nates, when they want to train and he empowers his subordinates.

He is a team player and he believes that group working is the best way to achieve corporate goals………

Controlling

According to E.F.L. Brech control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance.

Mr. Asanka Gatamanna is keen on inter organizational controlling. After any project or process he measures actual performance.

He measures whether they can achieve the target or not.

He uses several technical methods to measure their performs in the organization. After measuring, he find out derivatives and decides solutions for that errors.