NECTTevent networking made easy

Why Nectt?

AGENDA

Research

Personas MVP & Metrics

Wireframes RoadMap

User Stories Deployment

WHY NECTT?

PROBLEM

◦ Little or no information about each other

◦ People end up networking with those around them

◦ Introverted people have a hard time connecting

◦ Sense of pressure to exchange business cards or

Linkedin profiles at the end of their interaction

◦ Irrelevant conversations and unwanted Linkedin

connections

HYPOTHESIS

If people had access to actionable information (LinkedIn)

about other attendees at an event they could:

- Better target who they network with

- Interact without the pressure to connect

- Leave with relevant information to later get in touch

SWOT

◦ Two developers with PM

experience

◦ No additional $$$ for dev

work

◦ Two brothers = better team

= more efficiency

◦ UX and UI experience

◦ Requires Internet

◦ Requires Linkedin account

◦ No iOS app provides LinkedIn

on event attendees

◦ San Francisco is the perfect

testing ground

◦ Need to download app

◦ Partners enable LinkedIn

integration

◦ LinkedIn with similar feature

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

RESEARCH

QUESTIONS THEMES

- How often do you go to meetups, conferences,

etc?

- How do define who to connect at a certain

meeting?

- What’s your main goal when going to events or

meetups?

- What do you use to connect with people?

- Do you use Linkedin? And If so, what do you use

if for?

- How do you keep track of interesting people that

you want to remember but didn’t talk to?

- Do you use business cards when you meet

people?

“I want to target people at events”

“See who is at the event by company”

“Sharing information at the end of a conversation is

awkward”

“I no longer carry business cards”

“I don’t want to connect in Linkedin with people I

just met”

“I would like to connect but I am very shy”

“I have a hard time remembering people’s names, I

do remember the context when I met them”

USER INTERVIEWS

6 interviews

User profile:

• 25 - 40 years old

• Attend events @ least once a month

• Own a smartphone

PERSONAS

26, Female, Single

San Francisco

Freelance designer, 75k a year

2 roommates (own room, shared bathroom)

Bachelor in Arts

Very outgoing and pro-active

Strong tech user

Forgets people’s names

GOALS

◦ GROW professionally

◦ Find a full-time JOB (short-term)

◦ Start her OWN company (long-term)

◦ Eventually get MARRIED (not a priority right now)

JENNIFER

“

“I don’t like wasting my time chit chatting with

people at events. I want to be able to target

people and get the most out of my time there”

32, Male, Single

Sr Full Stack Developer, 130k a year

Own place (one bedroom)

San Francisco

Bachelor in Computer Science

Shy: difficult to break the ice

Playing video games, Tech, comic

conferences

Nervous when talking to someone new

GOALS

◦ Wants to NETWORK more

◦ LEARN new technologies and innovations

◦ New opportunities in a LEADING role (long term)

BEN

“

“I have a hard time talking to people I don’t

know, and once I talk with someone, I’m to shy

to ask them for their contact information”

MVP & METRICS

ObjectiveBecome the primary platform for people to

discover and track people at events

Key Results◦ 100 users nectting per month

◦ 500 nectts per month

◦ 40% of users open the app during event

◦ 10% of events per week with one nectt

WIREFRAMES

◦ You arrive to the event and

receive a push notification

welcoming you to the event.

◦ You want to find out more

information about the people

who will be attending and the

people who are already there.

TASK SCENARIO

1 Search by name

◦ You arrive to the event and

receive a push notification

welcoming you to the event.

◦ You want to find out more

information about the people

who will be attending and the

people who are already there.

TASK SCENARIO

2 Search by company

◦ You arrive to the event and

receive a push notification

welcoming you to the event.

◦ You want to find out more

information about the people

who will be attending and the

people who are already there.

TASK SCENARIO

3 Checkout user profile

◦ You arrive to the event and

receive a push notification

welcoming you to the event.

◦ You want to find out more

information about the people

who will be attending and the

people who are already there.

TASK SCENARIO

4 Checkout event profile

ROADMAP

PRODUCT ROADMAP

2016 2017

Q1 Q2

Aug Sep Oct Nov Dec Jan

THEME VIEW FEATURE

We

ek 1

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User

Hom

e P

ag

e

LinkedIn connect

Enable location services

Events form for API connections

Eventbrite API connect

Meetup API connect

La

nd

ing

pa

ge

Menu with contacts, events, profile and settings Q1

Show contacts by name

Show contacts by company (with number of connections @ company)

Show contacts by timeline

Filter by LinkedIn / Nectt contacts

Users

pro

file Show user profile

View full LinkedIn profile button

Nectt button

Events

Lo

ca

tio

n

Cron to match event location with user location for notifications

Notification upon arrival to event

Upo

n a

rriv

al Show by name

Show by company

User profile (same view)

Button to add context after nectting (testing feature)

Marketing

Lo

ca

tio

n

Se

rvic

es

Landing page

Testing experience / interviews at events (post event)

Private beta testing with specific event(s) promoting the use of the app

ICE BOX

Recommended nectts based on role and/or company

Company information

Sugerencias subjects of conversation (AI)

Live Now Event

USER STORIES

EPIC

“As a user, I want to find out who is at X

event and what they do so I can target who I

should speak to based on my needs”

USER STORIES

◦ User is notified when arriving to an event

◦ User can choose if he/she wants to see who is at the event by

company or by role

◦ User can select a company or role and view the name and role

of the people from that company or role

◦ User can select a person and view their LinkedIn profile info

◦ User can connect to that person via LinkedIn through a button

◦ User can Nectt to that person and save his/her profile in your

list

KPIs

◦ Cron Job to match event location with user location

- 90% match algorithm accuracy vs data

◦ Notification upon arrival to event

- 70% of users open app after notification

◦ Company filter

- 30% of users using filter

◦ LinkedIn connect button in user profile

- 10% of event attendees connected

◦ Button to nectt

- 3 clicks per event

ACCEPTANCE CRITERIA

◦ Given the user can open the notification, when notified that

he/she arrived at the event then he/she can select how to view

the people at the event

◦ Given the user selects view by company, when selecting a

company then he/she can view all the people at the event that

work at that company

◦ Given that the user is interested in connecting via LinkedIn with

that person, when clicking on the connect via LinkedIn button

then user gets redirected to that person’s LinkedIn profile

◦ Given that the user wants to Nectt that person (save in the

app), when clicking in the Nectt button user sees a notification

message informing him/her that that user was added to his Nectt

contacts

DEPLOYMENT

CADENCE

◦ iOS app 2 weeks

◦ backend 1 week

RELEASE NOTES DRAFT

Release Notes – July 30, 2016

◦ New and improved features

1. Description of feature x (link to trello card)

2. Description of feature y (link to trello card)

◦ Bug fixes

1. Description of bugx (link to trello card)

Thanks!

ANY QUESTIONS?

@sangomlav

@emiliogomlav