Plympton’s Value Toilet

Roll(Scented)

Where to advertise?

• Web/ interactive, banners, pop ups, Links/logos, blogs, social media

• TV, Commercials, product placement

• Radio

• Billboards, Images, logos, text, graphics, bus shelters

• Vehicles, buses, lorries, vans, cars

Catchy slogan….

• It’s scented you know ....

• And they said your a*** couldn’t smell of roses

• Value that smells sweet

• Value that’s ¢’d

• The sweetest thing you could flush

• A lavender luxury in your loo

Competitors

What the others use to advertise..

• Words, soft, cushiony,

• Colours, calming, neutral, clean, greens

• Images are homely things reminding you of family

• Children/animals - caring, soft, protecting

Mind map

Andrex advertising campaign

Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. Andrex was the UK's first soft toilet tissue when it was introduced by Kimberly-Clark in the 1940s. Previously hard, waxed papers had dominated the market. Around 30 years later, the company introduced the cute-as-can-be Andrex puppy, a version of which is still running today in what constitutes one of the country's longest-running and most popular advertising campaigns.

http://youtu.be/povQD9pfvEE - Andrex commericial

http://www.advertisingarchives.co.uk/en/pages/image_map.html?selectedLevels[1]=Magazine%20Advert&selectedLevels[0]=Animals&level=3&search=Andrex&page=1 - Andrex campaigns through history

Velvet toilet roll campaign

Cushelle toilet roll

So what’s similar about these

advertisements?• They all use friendly images e.g

children and animals.

• They do this so that the company appears to be family orientated.

• However, advertising campaigns as displayed by Velvet is somewhat shocking and unorthordox.