Plyfe - Sports Forum 2015
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Transcript of Plyfe - Sports Forum 2015
![Page 1: Plyfe - Sports Forum 2015](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c7daf3bb61ebe5288b47c2/html5/thumbnails/1.jpg)
•PULL OUT YOUR SMARTPHONE & GO TO•plyfe.com/nsf
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DIGITAL TODAY
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Awesome
…but also sucks
DIGITAL ENGAGEMENT
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ENGAGEMENT OR CONSUMPTION?
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POPULAR
•EA SPORTS | GIFERATOR
https://www.youtube.com/watch?v=yMgG1iWv2ow
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POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
https://www.youtube.com/watch?v=Iy1rumvo9xc
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POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
256,801Likes
83KShares
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DEFINING FAN ENGAGEMENT
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SOLUTION
•ENGAGEMENT AT WORK•Fan engagement pain-points that digital can solve:
TICKET SALES
MERCHANDISING SALES
SPONSORSHIPS INCREASE LOYALTY
AND PARTICIPATION
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
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PLYFE
•CREATE RICH, INTERACTIVE EXPERIENCES• Real-time, cost-effective, contextual, measurable and ROI
based
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TICKETS
•DRIVE SALES THROUGH ENGAGEMENT•Ticket sales, before or last minute tickets
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MERCHANDISING
•DRIVE SALES THROUGH ENGAGEMENT•Merchandising sales before, during or after the event
![Page 13: Plyfe - Sports Forum 2015](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c7daf3bb61ebe5288b47c2/html5/thumbnails/13.jpg)
SPONSORSHIP
•USA TODAY•Plyfe Polls to engage audiences, providing sponsorship opportunities.
16.4% PARTICIPATION
16.4% average vote/impression rate
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REAL-TIME
•TOYOTA•Real-time creation and participation through Plyfe Social Gallery
34% ENGAGEMENT34% of visitors clicked and scrolled through pictures
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LOYALTY
•USER PROFILES•Resulting in in-depth audience understanding
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COUNTRY CROCK80%
BROC&BACON
PROOF-POINTS
•THE NUMBERS SPEAK FOR THEMSELVES…
IBM43%
CLICK-THRUSPersonality Quiz Ad-link
USATODAY50% MOBILE
COED58% SIGNED UP
Plyfe Sweeps Card
COUNTRY CROCK80%
BROC & BACON
TOYOTA19%
ENGAGEMENT
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Q&A TIME
•REDEFINE YOUR FAN ENGAGEMENT TODAY•Email me at: [email protected] or get started for free! =>
plyfe.com/sweeps