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Plus1 Lead Program Overview
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Transcript of Plus1 Lead Program Overview
PlusMarketing
Lead Program Overview 2010
MortgageLoanPlaceYour Resource for Everything on Mortgage Loans
Customer searchesfor “home refinance”or similar term online
Customer fillsout form at
MortgageLoanPlace.com
Lead is matchedto lender filters.
Lead is distributed.
Plus1 Process
Plus1 Unique Value PositionPlus 1 Marketing provides real time leads from borrowers who are actively looking for help with their mortgage. We have leads from people who want to talk to someone and we want to sell them to people who want to help our borrowers.
Lead Information
Property InformationHome Value Credit Bankruptcy History Property State When they are looking
Contact InformationNameAddressPhone Number(s)Email Address
Additional Information on RefinancesCurrent Mortgage BalanceDesired Loan AmountCurrent Interest RateRefinance Reason
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Minimum Lead FiltersWe do not sell leads with
Poor Credit
Home Values under $100k
Bankruptcies within the last year
Our Leads Produce Results
Because our leads are from people who want to talk to someone, we offer much higher contacted and closing percentages.
PricingLeads are sold up to up to 3 LendersRefinances - $15 Streamline Refinances - $20 Purchase - $9Available Filters for $5 on Refinances and $3 on Purchases
Min Home Value of $150 (We don’t sell < $100k)
Good & Excellent Credit Only (We don’t sell poor)
Minimum Interest Rate 1% above WSJ 30 Year Fixed Rate (Refinances Only)
Refund PolicyLeads are refundable within 7 Days if:
The Phone Number is Not Valid
2
0
20
40
60
80
100
Closing Rates
LeadContacted
ApplicationTaken
Closed
Per
cent
age
of L
eads
The Lead is a duplicate
The lead is a fictitious person
The property state is incorrect
The lead is for a mobile home
The lead is upside down on their mortgage
We realize that this is not all inclusive, and there could be other reasons for a refund,which we will look at on a case by case basis.
Requirements to Join the Plus 1 NetworkCommit to helping our leadsFor the best results, you have to be able to call the leads within 5 mins of receiving the leadFollow all Respa compliance guidelinesOffer diversified and competitive productsDefine realistic goals for the first 6 monthsWe bill for leads you keep every 15 days
Our Leads Require Fast Action!Leads convert 22 times more if you make contact in the first 5 minutes.78% convert with the first company that contacts them.40% of leads close eventually with consistent long term follow up.
Expect ResultsOur Search Marketing strategy has proven results.We do not use email or co-sign ups.You are getting a lead that is invested in the process and ready to talk with you!
Ready to Join?Please contact Ryan at [email protected] or by phone at 573-445-5513.
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PlusMarketing