Social media marketing network design 2 powerpoint presentation templates.
Please submit all assets THREE WEEKS PRIOR to the start ... · 2 Sponsored Search Terms, Dedicated...
Transcript of Please submit all assets THREE WEEKS PRIOR to the start ... · 2 Sponsored Search Terms, Dedicated...
DIGITAL PACKAGE SPECSPlease submit all assets THREE WEEKS PRIOR to the start date at:
DotFoods.com/MarketingServices
1 Targeted EmailCompelling and actionable
ways to tell distributors about new items,
promotions, and offers
1 Digest Email SpotlightContent that’s clear,
digestible, and easily-communicated at the
heart of distributor news
7 Digital AdsBring awareness to your brand with our different
ad placements on our e-commerce site
2 Sponsored Search TermsOwning item-specific search
terms boosts your items to the top of the search
results
Did you purchase the Brand Base Package? Here’s what’s included: 1 Digest Email Spotlight, 1 Expressway Carousel Ad,
2 Sponsored Search Terms, Dedicated Marketing Specialist
Each digital marketing package contains:
CHOOSE FROM TEMPLATES BELOW OR BUILD YOUR OWN HTML
Sample Dot Exclusive emails shown. Emails must feature STOCKED items only; templates are flexible.
TEMPLATE 1
600 x 300px
520 x 260px
TEMPLATE 2
520 x 440px
220 x 260px
220 x 260px
220 x 260px
440 x 220px
TEMPLATE 3
600 x 320px
520 x 260px
240 x 240px
240 x 240px
TEMPLATE 4
600 x 300px
240 x 240px
240 x 240px
520 x 260px
TEMPLATE 5
600 x 320px
170 x 220px
170 x 220px
170 x 220px
Targeted Email
Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices
DIGITAL MATERIAL
You need to provide us with:Image: 400 x 400 px
Headline: Up to 29 characters, including spaces
Teaser Copy: Up to 175 characters, including spaces
Learn More Link: Can go to POS, website, social media, etc.
Shop Now Link: Links to products on the Expressway (STOCKED items only)
Dot Pulse Ad Space
Digest Email Spotlight–Dot Pulse
Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices
CategoryFeaturedBrand Logo
CategoryAd
Digital AdsThese ads will be placed on the current Dot e-commerce site, the Dot Expressway®, PLUS the new Dot shopping site.
Each campaign contains: • 1 Carousel Ad• 2 Top Right Ads• 2 Below the Scroll Ads• 1 Category Featured Brand Logo• 1 Category Adon the Dot Expressway
PLUS-
• 1 Homepage Billboard Ad• 2 Homepage Display Ads• 1 Category Featured Brand Logo• 1 Category Display Adon the new Dot e-commerce site.
12 TOTAL ADS
Featured Carousel Ad
Top Right Ad
Below the Scroll Ad
AD TYPE AD SIZE RUN TIME
Carousel Ad 912 x 500 px 15 days (file size less than 300kb)
Homepage Billboard Ad 970 x 250 px 15 days new Dot e-commerce site (desktop version)
300 x 250 px 15 days (mobile version)
Top Right Ad* 300 x 250 px 15 days (file size less than 80kb)
Below the Scroll Ad* 250 x 250 px 15 days (file size less than 70kb)
Homepage Display Ad 300 x 250 px 15 days new Dot e-commerce site
Category Featured 180 x 180 px Year-long Brand Logo
Category Featured 120 x 120 px Year-long Brand Logo** new Dot e-commerce site
Category Ad 250 x 250 px Year-long (file size less than 80kb)
Category Display Ad 300 x 250 px Year-long new Dot e-commerce site
Provide images in .jpeg format except Category Featured Brand Logo ads. Logos must be in .png format with a transparent background.
Ads with a white background must have a border. Ads with a color background are recommended.
Ads can click through to STOCKED items on the Expressway (recommended), POS, external website, etc.
*This ad type can be designed as an animated .gif torun no longer than 6 seconds.
**This ad type must supply logo in .png format with transparent background.
Ads can click through to items on the Expressway (STOCKED items only), POS, external website, etc.
Homepage Billboard Ad
Homepage Display Ad
Category Featured Brand Logo
Category Display Ad
Sponsored Search TermsBOOST UP TO 3 ITEMS
Work with your Marketing Specialist to identify terms that will work best for your products.
Choose 3 products per term to feature on the search results page for the current Expressway.
Choose 1 product per term to feature on the search results page for the new e-commerce site.
Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices
ALL MEDIA SPECSPlease submit all assets THREE WEEKS PRIOR to the start date at:
DotFoods.com/MarketingServices
Digital AdsSpecs found on pages 2 and 3 of this pdf
Sponsored Search TermsSpecs found on page 4 of this pdf
Digest Email–Dot PulseSpecs found on page 2 of this pdf
Direct Mail PostcardPRINT MATERIAL
You need to provide us with:Company Logo
Images: Any images to be included in postcard design
Copy: Up to 400-600 words
Call to Action: URL to link to your website, social media, etc.
FRONT:Your images, text, and logo
9” WIDE
6” H
IGH
BACK:Your images, text,
and logo here
Interested in more media options? Please work with your marketing specialist on all other media requirements, including telemarketing, video, face-to-face events, and more.
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