PlayZikROLE

Product Research & Strategy, Ux/Ui Design, Brand Strategy

OVERVIEW

PlayZik is a social network designed for pianists. The platform allows users to create, play, share and collaborate with the community.

CHALLENGE

I had to design a platform with an unprecedented number of features - including musical composition & sharing features, as well as artists discovery, portfolio management, tutorials creation and collaboration between musicians - all the while creating a simple and smooth user experience.

PROCESS

I decided to design a web-only product, choosing to play on the richness of the platform, rather than offering users a more simple yet subdued version which would fit on all devices. To keep the user experience clear and smooth, I chose to create two very distinct spaces - one dedicated to musical composition, the other to social media features.

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i24 NewsROLE

Ux/Ui Design, Product Design, Web/Mobile/Responsive

OVERVIEW

i24NEWS is an Israeli international 24-hour news and current affairs television channel which broadcasts in French, English and Arabic.

CHALLENGE

My task was to create a multilingual website which would emphasize text as much as video content, across all existing platforms - whether web, mobile website or mobile application.

PROCESS

I designed two separate spaces within the product - one dedicated to video, the other to written content - each easily identifiable, each easily accessible at all stages of the user flow, in order to better guide the user experience.

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TurfROLE

Design & Product Thinking, Ux-Ui Design, Product design, Web/Responsive

OVERVIEW

Turf.fr is among the 3 largest horse racing-dedicated websites in France. It offers forecasts, horse racing results and full reports on PMU races.

CHALLENGE

I was asked to re-design an existing website with a strong user base (of a certain age). The challenge was to modernize without alienating core users, to make the website more accessible and easily understandable for new users in a world known for its complexity and jargon, to enrich the product by integrating additional features such as payment, and to build a real horse racing community

PROCESS

I chose to develop the website using boxes which serve to enhance visibility for the user, avoiding smaller elements - this helped with the older user base. Although I upgraded the Ui, I kept the existing color palette in order to maintain continuity with the previous version. I reduced the number of page templates from over 100 to less than 10, greatly simplifying the user experience as well the website management.

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Travel RefundedROLE

Product Research & Strategy, Ux/Ui Design, Web/Responsive

OVERVIEW

Travel Refunded helps passengers around the world secure compensation for delayed, canceled, or overbooked flights, trains or buses.

CHALLENGE

I wanted to create an easy solution which was quick for user to use, and yet which would gather all the information required to process his claim. I also had to be mindful of the many user roles (passengers, lawyers, admins and companies) which each had their own back office needs.

PROCESS

I created a website which works on a timeline basis, enabling the user to know early on whether he is eligible for compensation - thereby motivating him to complete the sometimes tedious process of having to fill in personal information. The design is simple and therefore understandable for all customers, whatever their age, and features dedicated platforms for every type of user.

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Seeking AlphaROLE

Lead Designer - paid products

OVERVIEW

Seeking Alpha is a crowd-sourced content service for financial markets. Its articles and research cover a broad range of stocks, asset classes, ETFs and investment strategies.

CHALLENGE

I worked on creating a differentiation strategy between pro products and the company's main products - both in terms of content and visual design.

PROCESS

I implemented new features in the article pages which don't exist in the main product. I also created a web dashboard prototype regrouping relevant information ("Bloomberg-style"), designed to reduce the bounce rate and encourage users to keep the Seeking Alpha tab open in their browser at all times.

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VestiariiROLE

Video Director, Screenplay, Video Montage, Animation

OVERVIEW

Vestiarii is taking the compromise out of fashion for women. This online platform allows you to design your own clothes which are then tailored to your exact measurements and delivered to your door. Vestiarii is the answer to the problems raised by "fast fashion", reducing the negative impact of the fashion industry by enabling the mass customization of products and connecting consumers to the people and places that bring their designs to life.

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