Playwin
description
Transcript of Playwin
PLAYWIN
PATH
About Playwin Playwin facts Playwin Lotto Kitty Transparency
Marketing Edge Marketing @ Playwin Activities
Internet & SmS Channel About MyPlaywin.Com Card How to Play? How to Claim Winnings?
ABOUT PLAYWIN
PLAYWIN is a part of the ESSEL GROUP (www.esselgroup.com) which is the promoter of leading companies like ZEE TV, ZEE News, Essel Propack Ltd, Essel World, DISH TV, and DNA.
PLAYWIN pioneered Online Lotteries in India in 2002
Players can play through Point-Of-Sale terminals, SMS and Internet - www.myplaywin.com
PLAYWIN Lotto Kitty: Thursday Super Lotto, Saturday Super Lotto and Thunderball are widely recognized brands
PLAYWIN FACTS
Since Inception, PLAYWIN has notched cumulative sales turnover of INR 160 billion (USD 3.55 billion)
Since Inception, PLAYWIN has contributed more than INR 4.2 billion (USD 93 million) to the various State Governments
PLAYWIN has created 87 Jackpot Winners and over 3200 Lakhpatis (1 Lakh = INR 100,000) apart from millions of other prize winners
The highest Jackpot paid out was INR 17.29 Crores (USD 4 million), an amount unheard in Indian Lottery
PLAYWIN offers SIX weekly Lotto games, apart from digit games The Minimum Guaranteed Jackpot of these Lotto games is above
INR . 5 crores (USD 1.1 million) per week
PLAYWIN LOTTO KITTY
Jackpot - Rs. 1 Cr. Every Tuesday Jackpot - Rs. 2 lakhs Every Day
Jackpot - Rs. 2 Cr. Every Saturday
Jackpot - Rs. 2 Cr. Every Thursday
Jackpot - Rs. 5 lacs. Every Friday
Jackpot - Rs. 10 lacs. Every Friday
TRANSPARENCY
Complete Online system for generation of lottery tickets
Internationally accepted Format of games Format of games approved by the
Government before launch Draws are conducted in the presence of
Government officials
Strategy, Awards, ActivitiesTHE MARKETING EDGE
MARKETING
Highest Marketing Spend amongst all Lottery Companies PLAYWIN is one of the most recognized brands in India PLAYWIN games also enjoy a high brand recall PLAYWIN has won several National Awards for its
creative advertising campaigns The popular marketing magazine “4Ps” has rated
PLAYWIN as one of the best start-up brands in India PLAYWIN uses all media vehicles like Print, Outdoor,
Television for its advertising
4 PS MAGAZINE SURVEY
AWARDS
PLAYWIN won FOUR awards at the “ ABBY AWARDS 2007”:
Playwin Radio Campaign : Abby Gold
Playwin TV Commercial Campaign : Abby Silver
Playwin Foundation Adoption Campaign (Print) : 2 Abby Silvers
MARKETING ACTIVITIES
Brand Management ATL Route
PR campaigns and Articles Release, Release, Release, Article
TV Commercials Radio Spots Hoardings LIVE telecast of Results
BTL Route In shop Branding and Pos (Posters, Danglers, etc…) Regular result Ads via the Print Medium Organizing and Sponsoring Social Events
MARKETING ACTIVITIES
Introduction of Games and Product Enhancement ATL Route
TV Commercials Radio Spots PR Campaign:
Release, Article BTL Route
In shop Pos: Promotion posters, danglers, etc.. Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in
the country Customer Promos: Free Gifts Trade Schemes: Schemes for Distributor & Retailers On-Ground promotions: Teams of promoters going in the market to
present PLAYWIN offerings to customers
MARKETING ACTIVITIES
Introduction of Games and Product Enhancement ATL Route
TV Commercials Radio Spots PR Campaign:
Release, Article BTL Route
In shop Pos: Promotion posters, danglers, etc.. Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in
the country Customer Promos: Free Gifts Trade Schemes: Schemes for Distributor & Retailers On-Ground promotions: Teams of promoters going in the market to
present PLAYWIN offerings to customers
MARKETING ACTIVITIES
Reward and RecognitionTrade (The Playwin Distributor and
Retailer Family)Regular Awards: for High Selling Retail OutletsTrade Scehmes, incentivizing the Operator,
Reatiler and Distributor
MARKETING ACTIVITIES
Reward and Recognition Customers
Rewards Gifts: Festive Gifts rewarded to regular customers. Internet:
10% Cash back Schemes on Lotto Games. Free Play offers
Recognition Prize felicitation:
Grand Ceremony, where Bollywood celebrities Meet, Greet and Felicitate the PLAYWIN Winners.
Hall of Fame: Inclusion in the Playwin Winners Club
HOARDINGS
Displays In Prominent Areas
Displays behind Buses & Rickshaws
Brand Management
IN SHOP BRANDING
Shop Branding POS: Posters, Result
Sheets
Brand Management
SPONSORSHIP: CSR ACTIVITY & EVENTS
Sponsorship of Mid day Meals
Supporting NGO’s Organizing Blood Ba
nks Derby Sponsorship
Brand Management
Details, MyPlaywin Card, Play Procedure
INTERNET & SMS (57575) CHANNEL
INTERNET & SMS CHANNELS
All PLAYWIN games are available on internet and mobile platform.
All transactions processed through the MyPlaywin.Com Card.
Over 600,000 registered users. More than 10,000 transactions daily* Approx. 20,000 regular players contribute to 80%
of the sale. Approx 2 million page views per month: 90% are
from the Play Panel and Results pages.
MYPLAYWIN CARD
Stored Value (CUG) pre-paid card, Available in prefixed and customized denominations*
Unique/ Convenient , SMS Internet SAFER BET - lower denominations reduce risks Economical:
MyPaywin.Com card gives full value of money ‘0’ additional cost to end consumer. It is in par with cash in this
regard but still risk-free. Privacy Protected:
No additional information required to get the card No information to be disclosed upon purchase.
HOW TO PLAY• Myplaywin.com • User needs to register
herself/himself on the site
• Once registered the user can login into the site
• Select the game he/she wants to play
• Place the bet for the selected game
• Put in the Myplaywin Card A/c no. & password
• Submit the bet• Users get the TSN, Draw
details, Betline & Myplaywin Card Balance
• Playwin @ 57575• Every game has a keyword• E.g. SLT- Thursday Super
Lotto• User need to go the create
message mode• Type <GameCode><Numbers
of the bet> <Myplaywin Card A/c No.> <Pw>
• SLT 01 23 34 12 42 49 12345678901 1234
• Send it to 57575• Users gets a response
message with the TSN, Draw details, Betline & Myplaywin Card Balance
THANK YOU