Playtime Paris* / Newyork / Tokyo - Report on the 10 th Edition of Playtime Paris - Picaflor...

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  • 8/6/2019 Playtime Paris* / Newyork / Tokyo - Report on the 10 th Edition of Playtime Paris - Picaflor International

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    The 10th edition o Playtime Paris was held romthe 2nd-4th July 2011 at the Parc Floral in Paris.

    360 international brands,dedicated to the universes o children, junior andmaternity, came together: clothing, footwear,jewellery, accessories, childcare, gift and deco

    were all there.

    Visitors numbering 5571,coming from 48 different countriesprovided an exceptional increase of 45.3%overand above the equivalent show in July 2010 Playtime Paris thereby displaying a dynamicwithout equal in Europe.

    Notable Points were:The childrens fashion sectionhas extendedits range or the 10th consecutive time andoered one o the most extensive selectionso the market.

    The maternity fashion section also showedstrong growth. It has become the most importantworld meeting place in this feld and the greatmajority o buyers responded by being present.

    The deco/design sectioncontinues to pro-gress rom season to season with a growingnumber o participants.

    The childcare sectionwill rom now on bepresent twice a year at Playtime, but with aseasonal dierence. In July the oer will, aboveall, concentrate on the ashion, deco and ma-ternity wear sections while the winter sessionwill ocus attention on regrouping the brands

    together with a much enlarged oering.

    Further Information:

    Total number o visitors: 5571(+45,3% increase over and above July 2010)

    68,08 %24 %

    2,19 %3,99 %0,14 %

    1,42 %0,18 %

    Visitor spread over the three days as a percentage of

    the total attendance was as follows:

    1st Day: 26,41%2nd Day: 32,36%

    3rd Day: 41,23%

    Report on the 10th Edition of Playtime Paris

    France:Europe:

    The Americas:Asia:

    Oceania:

    Middle East:Arica:

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    A unique selectionof todAy's best collections!

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    A unique selectionof todAys best collections!

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    Playtime New York, the latestto join the team o Playtime airs,will bring together 50 American andInternational brands in the heart o

    Soho, rom the 30th July to the 1stAugust 2011.

    > www.playtimenewyork.com

    In spite o recent events in Japan,

    Playtime Tokyo orges ahead, to-gether with its partners, and will beheld in Tokyo rom the 23rd to the

    25th August 2011. To respond to thebuyers demands, 100 Japanese andInternational brands will be presentat the gathering.

    > www.playtimetokyo.com

    Playtime Paris Organisation : Picaor s.a.r.l.11 rue Jean Mac, 75011 Paris, FranceE-mail [email protected] tel : +33 1 43 72 75 37 ax : +33 1 43 73 28 42

    To obtain photographs, please contact our Press ofce,

    KIDDING presse tel : +33 1 53 34 68 10 E-mail [email protected]

    The next edition o Playtime Paris

    will be held at the Parc Floral in Paris,rom the 28th to the 30th January 2012,

    and will bring together

    400 collections.

    > www.playtimeparis.com

    LOVES JAPANPOP UP SHOP

    Une vente extraordinaire au proft dassociations japonaises

    -70%sur les collections enfants, junior et future mamande Antik Batik, Anas & i, Easy Peasy, Gucci, Talc

    Coq en pte ditions, Ketiketa, Max&lola, Pom dApi, Djeco,

    et bien dautres!...

    Du samedi 2 au lundi 4 juilletde 9h30 18h30

    Nocturne le samedi2 juilletjusqu20h30!

    Pavillon des Chnes

    Parc Floral de Parismtro Chteaude Vincennes

    U n r t n r i t :

    SE E arcFloral de aris,Camerus,

    A&E concept, arin eaux Arts.

    L in r l i s s s r c l s s r r v r s s s ci i n s c r i i v s : i s v r , n u ns r , v h C hi l r n J n

    Playtime Loves Japan, in partnership with Hope and Loveand Labo love Japon, realised the exceptional sum o

    31 491,60 euros, rom sales at the Pop up Shop duringthe three days o Playtime Paris.The total amount realised will be orwarded to the 3 charities

    Kids Saver, Bonyu Kensa Network and Save The ChildrenJapan.The adventure carries on with Playtime New York thenPlaytime Tokyo!

    Heartfelt thanks to all those brands that took part in the event.

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