Playground: PeopleBrowsr's Social Analytics Platform for Marketers


Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle

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Our Customers


Collective Intelligence

Over 10 Indexes for filtering and categorizing

Social Vectors

1,000 Days of Data…

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Connectedness

Trust

Relevance

Influence

Persona

Sentiment

Breaking Trends


Collective Intelligence

…from 100 million people

100,000,000 PEOPLE

MARKETERS

DEVELOPERS

BRANDS

AGENCIES

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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 5

Playground is an all-inclusive social analytics platform �for monitoring and engaging in the conversation and

identifying the most influential people �around any brand or topic.

Playground


Data Availability

Twitter posts and metadata�since November 2008

Facebook public posts �since June 2010

Two years of posts from more than�40 million blogs and forums


Kred Measurable Influence

Influence Community-Based Transparent

Outreach Offline Accomplishments Interests and Affinities


Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred.

Influence Measures the ability to inspire action from others like retweeting, replies or new follows

Outreach�Measures generosity and rewards actions like engagement and willingness to spread a message

KRED

What Is Kred?


Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred.

Kredentials reveals:

Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used words

KRED

Kredentials

Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 11 11

A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent Activity

The only transparent influence measurement

KRED

Recent Activity


Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach.

Sorting & Filtering Fiilter on Kred in Stacks generated from search queries

Kredentials Click on the Kred icon next to any @name pulls up crucial information about their social presence

KRED

Integration with Playground


Built Directly into Grid Kred is an integral ingredient of Playground’s one-touch reports

Viral Analytics Influence assessment for anyone mentioning your search term

Learn vital information about anyone’s Influence and Outreach.

KRED

Integration with Playground


Search

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Community Search Post Effect 1,000 Days of�

Conversations

Retweet Analytics Degrees of Separation Kred Influence Filters

Related Content


Topics, Locations, Communities

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Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic

Create your own Community out of Bio keywords, specific users, or mentioned Hashtags

SEARCH

Search


Search

Top Locations Top Communities

SEARCH

View important statistics around Keyword Sentiment Gender Statistics


1,000 Days of Data

Click on any chart point to see the conversation stream

Label any chart point with an event

SEARCH


Click on Post Effect to monitor audience response

See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chart

SEARCH

Post Effect


Searches related data 1.  images 2.  videos 3.  @names 4.  #tags 5.  RTs 6.  URLs

Picture results for “panda” search

SEARCH

Related Data

1,000 day chart for “panda” search


Brand Interest Graphs by Community

Filter the conversation and engage with influential people relevant to your brand

Focus on Kred Influence and Outreach leaders Available for searches within a Community

SEARCH

Find Influencers With Kred�


Degrees of Separation Click to find the path between you and your audience

SEARCH

Degrees of Separation


Cross-Network Search 1,000 Days Chart Streaming Analytics

Post Scheduling Post Effect Summary

Engagement

Tweet Assignment Shared Accounts Role Management

Team Monitoring Tag a User / Post


Cross-Network Search

Browse Networks with ease Search a keyword in your source stream or a variety of other networks

Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement Center

ENGAGEMENT


Click on a Team Member to monitor their activity in a dedicated tab

ENGAGEMENT

Monitor Team Members


Get all the analytics for your search in one Stack

ENGAGEMENT

Stream Analytics


Tag Users and Posts

Add Notes

Email Post

Assign

See Team Member Activity In Real Time

ENGAGEMENT

Post Actions


Schedule posts for a later date

Bulk upload posts for future campaigns

ENGAGEMENT

Calendar Tweet Scheduler


Assign Tweets�Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account

Search Assigned�Search specific notes added to assigned tweets

ENGAGEMENT

Assign Tweets


ENGAGEMENT

Real Time Replying

See other team members replying to tweets in real time


Monitor all transactions between users

ENGAGEMENT

Audit Trail


Assign keywords to team members and set-up their on-duty times

ENGAGEMENT

Team Members – On-Duty


ENGAGEMENT

Email Notifications

Set-up email Notifications for

DMs

@Replies

Keywords Mentions


Analytics

Sentiment Analysis Cross Network Mentions Keyword Comparison Custom PDF Reports Historical Data

Influencer Identification Influencer Sentiment Conversation Discovery Trend Monitoring Retweet Analytics


Compare relevant data for your business See two or more keywords in the same chart

ANALYTICS

Compare Keywords�


View Mentions by Source ANALYTICS

See statistical data for Twitter, Facebook, News, Blogs, Forums


Monitor @names, brand names, competitors, trending topics and #hashtags

See volume, spikes in mentions and number of RTs for keywords or mentions

See RT Acceleration, Emerging RTs, and Global Metrics

Popularity Number of people liking or ReTweeting your search term

ANALYTICS

Popularity�


Sentiment Reporting Filter by positive, negative and neutral sentiment

Human-powered sentiment analysis �for increased accuracy�

Sentiment Analysis Over Time 1,000 day charts

Graph changes in sentiment

Tap the historical Datamine

ANALYTICS

Sentiment Analysis�


See Kred influencers mentioning your brand positively and negatively

Find out who your most influential followers are based on their Kred

ANALYTICS

Identify Top Influencers with Kred See top Kred Influence and Outreach leaders for your community


Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid

Refine Results Filter by Influence


View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history

GRID

Main Features


Hyper-targeted search

GRID

Customized Reports

Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts


@Name Analytics with Kred

GRID

Customized Reports

Kred Influence Report Kred Outreach Report

Influence Comparison Report Kred Recent Activity Report


Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns

Share Customized Spaces with Teammates

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Spaces


Organize Playground Content SPACES

Created for teams tracking analytics for multiple brands

Grid, Analytics,

Search and Engagement

for multiple accounts


Sharing SPACES

Share Spaces with Team Members


Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - Grid

Playground Dropbox


PLAYGROUND DROPBOX

Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground.

Aggregate graphs, charts and real-time streams

Personalized Workspace


API 1,000 Day Datamine �of Posts Custom Applications Development

Collective Intelligence of 100 Million People Segment by Interests &�Influence


PeopleBrowsr API

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Over 3 terabytes of social data per month

Receiving Social Data at a rate of 10,000 posts per second

Return data from Twitter, Facebook, and blogs / forums

Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures

Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many others

Develop programs with our rich 1,000 Day Datamine

API


The PeopleBrowsr API provides research, analysis�and targeting on social networks�

Who is speaking? What are they saying? How are they connected to others?

Capabilities & Outputs API

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Who Is Speaking?

PeopleBrowsr API API

Kred Influence Based on descriptions from Twitter Bios

@Name Bio @Name Bio + Keywords

Gender Location Show location based on Twitter Bio

@Name Top Country @Name Top US Area

ID people on Twitter as male or female

@Name Gender + Keywords

Biographies Show Kred in specific communities

Kred Influence and Outreach Communities

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PeopleBrowsr Exclusive�

Entry of an @name or Community returns top influencers scored on:

Influence is the ability to inspire action in the form of retweets, replies or new follows.

Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.

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PeopleBrowsr Kred API API

Identify Influencers by Interests


Segment users into ‘Communities’ by their identities and topics of interest

Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links Posted

PeopleBrowsr Kred API API

Identity Archive (Kredentials)

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For more information, �please visit: www.PeopleBrowsr.com

Twitter @PeopleBrowsr, @Kred

Facebook facebook.com/SFPeopleBrowsr

Email [email protected]

Phone (877) 856 - 2935

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Playground: PeopleBrowsr's Social Analytics Platform for Marketers

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Transcript of Playground: PeopleBrowsr's Social Analytics Platform for Marketers